UPCOMING EVENT: TOYOTA SERIES - 2020 - Dale Hollow Lake

MLF and FLW Unify as One Brand

MLF and FLW Unify as One Brand

To further elevate the sport of tournament bass fishing and align multiple circuits as one company, Major League Fishing (MLF) announced today its unification with Fishing League Worldwide (FLW) as one brand, transitioning all FLW brand assets to MLF.  

The Tackle Warehouse Pro Circuit, Toyota Series, Phoenix Bass Fishing League, Abu Garcia College Fishing and High School Fishing will all carry the MLF logo and continue the five-biggest-fish format. A new website that builds on the existing sites, streamlines tournament entry, provides cutting-edge gear and tactics advice, and better highlights participating anglers is set to be unveiled in early 2021.

“Merging the FLW brand under the Major League Fishing umbrella is the next logical step in our company’s evolution, which now includes a broader reach than any of us thought possible in our formative years,” MLF BIG5 Executive Vice President and General Manager Kathy Fennel said. “The key to our success lies not in a name, but in our unwavering focus on providing the best possible tournaments for anglers, fans, hosts and sponsors – our family. Uniting with MLF under a single brand makes the whole greater than the sum of the pieces. The letters may be different, but the people and the values will remain the same.”

The FLW organization now known as “Major League Fishing BIG5” began life as Operation Bass. Founded on the shores of Kentucky Lake in 1979 by Mike Whitaker, a teacher and football coach turned electronics salesman, Operation Bass grew from humble beginnings to become the world’s largest tournament-fishing organization with five circuits and more than 300 events in 11 countries offering $21 million in awards.

Operation Bass was purchased by Minneapolis businessman Irwin L. Jacobs in 1996 and renamed FLW Outdoors in 2001 to honor Forrest L. Wood and the principles he embodied. While those principles still guide the company, FLW became Fishing League Worldwide in 2014 to set the stage for international growth, which now includes bass tournaments in Canada, China, Italy, Mexico, Namibia, Korea, Portugal, South Africa, Spain and Zimbabwe.

Fishing League Worldwide was acquired by Major League Fishing in November 2019. The acquisition was the most significant brand merger in competitive bass fishing history, linking an innovative tour and original, award-winning programming featuring the top professional anglers in the world to the extensive grassroots organization that serves tens of thousands of competitive anglers from high school and college students to weekenders and tour pros.

“The unrivaled television audience paired with unmatched tournament activation, MLF Bass Fishing magazine, a combined social media following in excess of one million fans, the sport’s most comprehensive live on-the-water coverage, and two of the sport’s top websites united under a single brand was a natural progression as the two organizations combine,” said Don Rucks, MLF Executive Vice President and General Manager.

To delineate between the Major League Fishing format of catch-weigh-immediate release competition, the five-biggest-fish tournament circuits will operate as the Major League Fishing BIG5 and will capitalize on MLF’s incredible reach on Outdoor Channel, Sportsman Channel, World Fishing Network, Discovery, CBS and MyOutdoorTV (MOTV).

New logo art will be provided to business partners, sponsors and anglers. The company expects that the changeover to the new name, logo and website will be completed by Q1 of 2021.

About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019. 

In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the Tackle Warehouse Pro Circuit, as well as the Toyota Series, Phoenix Bass Fishing League presented by T-H Marine, Abu Garcia College Fishing presented by YETI, and High School Fishing presented by Favorite Fishing.

2021 College Fishing Schedule

2021 College Fishing Schedule

Major League Fishing (MLF) announced today the schedule, rules, payouts and entry dates for the 2021 Abu Garcia College Fishing season, culminating in the Abu Garcia College Fishing presented by YETI National Championship presented by Lowrance on Grand Lake in Grove, Okla., as well as advancement opportunities for anglers to compete as boaters and co-anglers in the 2021 Toyota Series Championship.  READ MORE »

Au Best in the West

Au Best in the West

While 2020 has been a year to forget for many people, Tai Au will cherish it forever. Though Au has dabbled in Toyota Series competition over the span of nearly a decade, this was the first year he went all-in to fish the entire division. In doing so, he won the season opener on Lake Havasu, banked a top 10 on the California Delta and closed it out with another win on Clear Lake to handily win the Western Division Strike King Angler of the Year title. READ MORE »

2021 BFL Schedule

2021 BFL Schedule

Major League Fishing announced today the schedule, rules, payouts and entry dates for the 2021 Phoenix Bass Fishing League presented by T-H Marine, offering weekend anglers the best payouts and advancement opportunities for the lowest entry fees available. READ MORE »

Three Generations of Chapmans Take on Lake of the Ozarks

Three Generations of Chapmans Take on Lake of the Ozarks

Three generations of the Chapman family competed on Lake of the Ozarks – Brent, his son Mason, and his father Ron. Although they’ve all fished professional tournaments before, it was the first time all three were competing in the same event. Brent fished as a pro, while Mason and Ron fished in the co-angler field. READ MORE »

Sam Rayburn Midday Update – Day 3

Sam Rayburn Midday Update – Day 3

Our crew on the water hasn’t had very good luck tracking the top pros down in the Toyota Series Southwestern Division event on Sam Rayburn, but the fishing has still been pretty good. With the entire top 10 within striking distance, it’s still anyone’s game, and the good fishing today could help someone run into a mega-bag. READ MORE »

Sam Rayburn Midday Update – Day 2

Sam Rayburn Midday Update – Day 2

Day two of the Toyota Series Southwestern Division event on Sam Rayburn has been exactly as forecast. Somewhat chilly, with scattered rain and wind in the morning, it’s starting to brighten up now. Though most fished with jackets and bibs on in the morning, it’s now very comfortable and the sun is out pretty steadily. READ MORE »

Sam Rayburn Midday Update – Day 1

Sam Rayburn Midday Update – Day 1

Day one of the Toyota Series Southwestern Division event has been beautiful so far, with mild weather and apparently decent fishing. Though Rayburn isn’t kicking them out like it can, there seem to be plenty of ways to catch fish and at least one pro has seen some success. READ MORE »

Lake of the Ozarks Tapped for Wild Card

Lake of the Ozarks Tapped for Wild Card

FLW announced Sunday that the 2020 Phoenix Bass Fishing League presented by T-H Marine Wild Card tournament will take place on Lake of the Ozarks in Osage Beach, Missouri, Nov. 20-21. The two-day event, hosted by Fish-Intel, will launch from Public Beach No. 2 in Osage Beach. READ MORE »

How to Catch Bass with Shrimp

How to Catch Bass with Shrimp

Bradley Dortch, who grew up on the Tensaw River and the Mobile Delta, says throwing shrimp for bass is a winner, and a viable tournament technique if you use plastic ones. It all has to do with the seasonal movement of the forage. READ MORE »

Lake Norman Top 5 Patterns – Day 2

Lake Norman Top 5 Patterns – Day 2

Bass seemed to be a bit more cooperative on day two of the Toyota Series Eastern Division event on Lake Norman, especially in the largemouth department. READ MORE »

Lake Norman Midday Update – Day 1

Lake Norman Midday Update – Day 1

Day one of the Toyota Series on Lake Norman dawned bright and sunny this morning with a morning low of about 52 degrees. A light breeze had the schooling fish popping early and anglers were taking advantage of the fall feed. A lot of topwaters, swimbaits, jerkbaits and spy baits were being offered to the schoolers on main lake points. READ MORE »

Clear Lake Midday Update – Day 3

Clear Lake Midday Update – Day 3

It is the final day here at the Toyota Series Western Division event on Clear Lake and another beautiful day with the top 10 pros and co-anglers trying their best to take home the title. READ MORE »

Clear Lake Midday Update – Day 2

Clear Lake Midday Update – Day 2

The second day of the Toyota Series Western Division event on Clear Lake began with slightly cooler weather, but it has turned into a beautiful day here in the Golden State. READ MORE »

Clear Lake Midday Update – Day 1

Clear Lake Midday Update – Day 1

The first day of the Toyota Series Western Division event on Clear Lake started with calm conditions and pleasant weather. Some of the anglers surveyed today were struggling to get bites and others seem to have the fishing dialed in. It appears to be feast or famine so far, but there will be some solid bags crossing the stage starting at 3 p.m. PT this afternoon. READ MORE »

TITLE Coming to the Mississippi

TITLE Coming to the Mississippi

FLW and Explore La Crosse announced Thursday that the 2021 Tackle Warehouse TITLE, the Pro Circuit Championship, will be held Aug. 17-22, 2021, on the Mississippi River in La Crosse, Wisconsin. Although FLW’s top championship has been held on the Mississippi River once before – in Moline, Illinois in 1998 – this event marks the first time that FLW has hosted its premier event in La Crosse. READ MORE »

Fish Northern Rivers for Smallmouth

Fish Northern Rivers for Smallmouth

From the Mississippi River to the Peshtigo River, Wisconsin and the surrounding region has miles of flowing water chock full of smallmouth bass. In the recent Tackle Warehouse TITLE presented by Toyota, Matt Stefan targeted rivers flowing into Green Bay for the majority of his catch, and in doing so, he was able to tap into a skillset that he’s groomed for years on the Wisconsin River and other flowages near him. READ MORE »

2021 Toyota Series Championship Hits Pickwick

2021 Toyota Series Championship Hits Pickwick

FLW and the Hardin County Convention & Visitors Bureau announced Wednesday that Counce, Tennessee, will host the prestigious 2021 Toyota Series Championship, Oct. 28-30, 2021, on Pickwick Lake. READ MORE »

Annual Bass Fishing Hall of Fame Auction Goes Digital

Annual Bass Fishing Hall of Fame Auction Goes Digital

The Bass Fishing Hall of Fame is excited to announce its first Digital Hall of Fame Week, which will be anchored by a massive online auction offering up an incredible selection of fishing-related items not available elsewhere. READ MORE »

2021 All-American Heads to Douglas

2021 All-American Heads to Douglas

FLW announced Tuesday that the 38th annual Phoenix Bass Fishing League All-American will be held on Tennessee’s Douglas Lake in 2021. READ MORE »

2021 National Championship set for Grand

2021 National Championship set for Grand

FLW announced Monday that the 12th annual Abu Garcia College Fishing presented by YETI National Championship will be held on Oklahoma’s Grand Lake O’ the Cherokees in 2021. The tournament, slated for March 3-5, showcases the nation’s best collegiate anglers and awards the winners a $33,500 prize package, including a new Phoenix 518 Pro bass boat with a 115-horsepower Mercury outboard and automatic entry into the 2021 Toyota Series Championship where they will compete for a top prize of up to $235,000. READ MORE »