UPCOMING EVENT: T-H Marine BFL - 2019 - Grand Lake

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Darrell Lowrance Part of Fishing’s First Generation of Innovators

Darrell Lowrance Part of Fishing’s First Generation of Innovators
Darrell Lowrance

The future of fishing is brighter thanks to the hard work and ingenuity of industry pioneer Darrell Lowrance, who passed away on Saturday at age 80. FLW joins the industry in mourning his loss, and offers its condolences to the Lowrance family.

Darrell, who founded Lowrance Electronics and guided the brand for more than four decades, was one of the first businessmen to see the value in sponsoring professional bass fishing organizations. He eventually helped launch a partnership with FLW that began with its first tournament season, as Operation Bass, in 1980 and continues today. The FLW family and anglers have reaped the benefits of Darrell’s visions for innovation and success, and we are all grateful for his partnership and his friendship.

“Darrell Lowrance was a visionary,” says Kathy Fennel, FLW President of Operations. “He was a genius whose trailblazing innovations helped shape not just tournament fishing, but fishing in general. Our sport would look totally different if not for Darrell Lowrance and the company he founded.”

More importantly than any particular business relationship, however, was Darrell’s commitment to pursuing new and exciting technologies to help drive sport fishing to new heights. In the last few decades, bass anglers in particular have benefitted from more than one “electronics revolution,” but it all started with Lowrance’s “little green box,” the Fish-Lo-K-Tor. The device, which Darrell and his family brought to market 60 years ago, quite literally showed anglers new populations of untapped fish. The timing was perfect. Soon after, new fishing media and communicators emerged to educate a growing base of recreational anglers. Tournament fishing was born and provided a means to showcase fishing skills. And the first generation of bass fishing superstars began writing history. Lowrance products were there at every step as Darrell helped to shape the industry we know today, and positioned his family and his company as a cornerstone of modern bass fishing.

Darrell Lowrance was part of a great generation of fishing innovators that deserves to be remembered and honored. He was a hall-of-famer, and he was a friend to FLW. While there’s great sadness in his passing, we’re happy to know that his influence will shine brightly every time someone powers up a depth finder for a day of fishing.

Our thoughts and prayers are with the entire Lowrance family.

Tags: flw-communications  article 

South Carolina’s Bradford Beavers Wins T-H Marine BFL Regional Championship on Potomac River

South Carolina’s Bradford Beavers Wins T-H Marine BFL Regional Championship on Potomac River

MARBURY, Md. – Summerville, South Carolina’s Bradford Beavers, brought a two-day total of 10 bass to the scale weighing 28 pounds, 8 ounces, to win the weather-shortened, no-entry fee T-H Marine FLW BFL Regional Championship on the Potomac River Saturday. The event was originally scheduled for three days, but tournament officials canceled competition on day one... READ MORE »

Ohio's Cole Floyd Wins T-H Marine BFL Regional Championship on Lake Guntersville presented by Mercury Marine

Ohio's Cole Floyd Wins T-H Marine BFL Regional Championship on Lake Guntersville presented by Mercury Marine

GUNTERSVILLE, Ala. – Boater Cole Floyd of Leesburg, Ohio, – an FLW College Fishing standout from Bethel University – brought a three-day total of 15 bass to the scale weighing 44 pounds, 15 ounces, to win the no-entry fee T-H Marine FLW BFL Regional Championship on Lake Guntersville presented by Mercury Marine Saturday. For the win, Floyd earned $71,200, including... READ MORE »

Floyd Cashes in on Guntersville

Floyd Cashes in on Guntersville

Last weekend, Floyd added to his already lengthy list of accomplishments with a T-H Marine Bass Fishing League (BFL) Regional victory on Lake Guntersville – the tournament was presented by Mercury – with a 44-pound, 15-ounce three-day total, and it all came down to consistency and some really good decision-making. READ MORE »

B. Lat, MDJ Win Pan Am

B. Lat, MDJ Win Pan Am

Brian Latimer and Mark Daniels Jr. are best friends off the water, and it looks like they’ve got the makings of a deadly team on the water. Weighing five smallmouths for 21.16 pounds in the first session and 23.92 pounds in the second session, the pair totaled 45.08 pounds to win the individual competition in the Pan American Bass Championship on Lake St. Francis. READ MORE »

Canada Wins Gold at Pan Am

Canada Wins Gold at Pan Am

Though Team USA locked up the top three places, Team Canada placed six teams in the top 10 and averaged 38.98 pounds to win the Pan American Bass Championship on Lake St. Francis. Results were tallied based on the average weight brought in by each team in the two sessions of fishing, which almost guaranteed an extremely close finish. Earning a silver medal, Team USA finished just a hundredth of a pound back with a 38.97 average. READ MORE »

Canada Leads at Pan Am

Canada Leads at Pan Am

The first session of competition in the Pan American Bass Championship on Lake St. Francis was a roaring success. After the morning weigh-in, Team Canada is leading with an average of 21.16 pounds, Team USA is in second with a 19.6 average, Team Akwesasne First Nation is in third with 18.62 and Mexico had an up and down morning to accrue a 17.24-pound average. READ MORE »

More Than 400 Anglers to Visit Somerset and Burnside for Costa FLW Series Championship on Lake Cumberland

More Than 400 Anglers to Visit Somerset and Burnside for Costa FLW Series Championship on Lake Cumberland

BURNSIDE, Ky. (Oct. 17, 2019) – The Costa FLW Series will close out the 2019 season next week, Oct. 31-Nov. 2, in Burnside, Kentucky, at the Costa FLW Series Championship on Lake Cumberland. The no-entry fee bass-fishing championship, hosted by the Somerset Tourist & Convention Commission and the Burnside Tourism Commission, will feature more than 400 of the best regional... READ MORE »

Do you need a generator for bass fishing?

Do you need a generator for bass fishing?

Austin Felix has been running a generator for a few years now, and his primary use is during the spring in the North, when he’s spending mega-days on the water practicing for tournaments that feature bedding smallmouths. READ MORE »

Day 1 Delayed at Pan Am

Day 1 Delayed at Pan Am

Because of steady rain and hard winds at around 20 mph or more, day one of the Pan American Bass Championship has been canceled. With gusts up to 40 mph in the forecast, the organizers have decided to fish two sessions on Friday instead. READ MORE »

Pan Am Gets Underway in Canada

Pan Am Gets Underway in Canada

With the official training day in the rearview, the Pan American Bass Championship starts Thursday, Oct. 16, on Lake St. Francis in Cornwall, Ontario. Teams from Mexico, the Akwesasne First Nation, Canada and the United States will be competing the next two days for glory and country, but also to help along the movement to make bass fishing an Olympic sport. READ MORE »

How to Find Big-Water Smallmouth in Fall

How to Find Big-Water Smallmouth in Fall

The key to finding smallmouth bass on big water in the fall is to know where they’re coming from and where they’re heading, then connecting the dots in between. Swimbaits, blade baits, ChatterBaits, crankbaits, spinnerbaits, drop-shots and Ned rigs all put bass in the boat. READ MORE »

Morris Locks up Central Division AOY

Morris Locks up Central Division AOY

It’s not often an angler wins a Strike King Angler of the Year title in a Costa FLW Series division by chance, and while skill is what carried Jake Morris to his first Costa AOY title, chance definitely brought him to the opportunity. READ MORE »

Umbrella Rigs for Great Lakes Smallies   

Umbrella Rigs for Great Lakes Smallies   

The days of catching seemingly infinite bass on an umbrella rig are mostly gone, but that doesn't mean you shouldn't fish with one. The rig is a great tool for catching fall smallmouth bass on the big waters of the Great Lakes and elsewhere up north. READ MORE »

North Carolina’s Bryan New Wins T-H Marine BFL Regional Championship on Lake Seminole

North Carolina’s Bryan New Wins T-H Marine BFL Regional Championship on Lake Seminole

BAINBRIDGE, Ga. – Boater Bryan New of Belmont, North Carolina, brought a three-day total of 15 bass to the scale weighing 63 pounds, 4 ounces, to win the no-entry fee T-H Marine FLW BFL Regional Championship on Lake Seminole Saturday. For the win, New earned $71,200, including a new Ranger Z518L with a 200-horsepower Mercury or Evinrude outboard and automatic... READ MORE »

Arkansas' Dylan Hays Wins Costa FLW Series Tournament at Lake of the Ozarks presented by Evinrude

Arkansas' Dylan Hays Wins Costa FLW Series Tournament at Lake of the Ozarks presented by Evinrude

OSAGE BEACH, Mo. – Beginning the day in fourth place, Nitro Boats pro Dylan Hays of El Dorado, Arkansas, caught a five-bass limit Saturday weighing 14 pounds, 6 ounces, to jump to the top of the leaderboard and win the three-day Costa FLW Series at Lake of the Ozarks presented by Evinrude... READ MORE »

Takeoff Delayed at Lake of the Ozarks

Takeoff Delayed at Lake of the Ozarks

The final Costa FLW Series Central Division event on Lake of the Ozarks – which is presented by Evinrude – was originally slated to begin at 7 a.m. CT this morning, but Mother Nature had other plans. A massive thunderstorm has been rolling through Osage Beach, Mo., this morning bringing heavy downpours and lots of lightning. READ MORE »

Major League Fishing to Acquire FLW

Major League Fishing to Acquire FLW

Major League Fishing (MLF) announced today that it has reached an agreement to acquire Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization. The Letter of Intent (LOI) sets in motion the most significant brand merger in competitive bass fishing history, linking a tour and original, award-winning programming featuring the top professional anglers in the world to an extensive grassroots organization that serves tens of thousands of competitive anglers from high school and college students to weekenders and tour pros.  READ MORE »

How the MLF Acquisition will Affect Me

How the MLF Acquisition will Affect Me

The Thursday announcement of Major League Fishing’s acquisition of FLW signifies a historic shift in the landscape of competitive bass fishing. Here’s an overview of how the competitive circuits of FLW will operate. READ MORE »

Newberry Wins Southwestern Division AOY

Newberry Wins Southwestern Division AOY

It was sweet redemption in many ways for the Texas legend who still owns and operates his Houston-based HVAC company despite spending so much time on the tournament-fishing circuit. Redemption for missing out on the FLW Cup in his first season. Redemption for what Grand did to him earlier this year on Tour (dropping from sixth to 41st with only one fish on day two). And, in a way, validation for a career filled with big accomplishments. READ MORE »

Osage Beach Readies for Weekend of FLW Youth Bass-Fishing Tournaments

Osage Beach Readies for Weekend of FLW Youth Bass-Fishing Tournaments

OSAGE BEACH, Mo. – Already playing host to Fishing League Worldwide (FLW) this week, FLW will remain in town next weekend with two events for young anglers, Oct. 18-19, with the YETI FLW College Fishing tournament at Lake of the Ozarks presented by Bass Pro Shops and the Bass Pro Shops FLW High School Fishing Open at Lake of the Ozarks presented by Costa... READ MORE »