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Polaris Acquires Minority Interest in FLW

Polaris Acquires Minority Interest in FLW
Polaris

Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, and Polaris Industries Inc., the leading global powersports manufacturer, announced today a strategic partnership that will extend and expand the outdoor brands’ complementary relationship. The terms of the agreement were not disclosed.

The partnership leverages both companies’ consumer base, market presence and industry expertise, and will include collaboration across the organizations as well as enhanced activation and cross-marketing opportunities at select FLW and Polaris events. In particular, Polaris will have an increased presence at all FLW events and within the competition’s television programming.  

“Our anglers, members, and loyal fans are always looking for more ways to enjoy the outdoors, and Polaris’ innovative products, along with their similar values and target audience make them a natural partner for FLW,” said FLW President of Marketing Trish Blake. “We’re excited to announce this partnership with Polaris and look forward to leveraging our respective customer bases, cross selling, and mutually growing our businesses.”

“Our portfolio of products offers an array of options for those looking to create lasting memories in the great outdoors,” said Bob Mack, senior vice president of Corporate Development & Strategy, and president of Adjacent Markets & Boats for Polaris. “With recreational fishing being a popular and growing sport in the U.S., this strategic partnership allows us to leverage insights and more deeply engage with FLW’s networks, fishing consumers, and outdoor enthusiasts across the globe to promote our products and brands.”

FLW will continue to be operated under the leadership of Blake and FLW President of Operations, Kathy Fennel, in their current Benton, Kentucky and Minneapolis, Minnesota locations.

Polaris will continue to be represented in FLW competitions by 23-year Tour veteran David Dudley of Lynchburg, Virginia, the 2003 Forrest Wood Cup champion and FLW’s all-time leading money winner with more than $3.6 million in career earnings. Dudley, who has represented Polaris on Tour for the past two seasons, is fresh off of a 12th place showing at the 2018 season-ending Forrest Wood Cup championship on Lake Ouachita in Hot Springs, Arkansas, and is already making preparations to kick off the 2019 season Jan. 10-13, on Sam Rayburn Reservoir in Brookeland, Texas.

For more information on Polaris or to locate an authorized Polaris dealer, please visit http://www.polaris.com. For more information about FLW, their tournaments and sponsors, visit FLWFishing.com

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St. Lawrence Midday Update – Day 3

St. Lawrence Midday Update – Day 3

Weights were already tight going into the final day of the Costa FLW Series Northern Division finale on the St. Lawrence River, which is presented by Gajo Baits. Little more than a pound separated leader Jonathan Kelley from Casey Smith in fifth place. READ MORE »

Top 5 Patterns from the St. Lawrence River – Day 2

Top 5 Patterns from the St. Lawrence River – Day 2

Four of the top seven anglers in the Angler of the Year points race for the Costa FLW Series Northern Division finale presented by Gajo Baits made the top-10 cut, and three of them – Scott Dobson, Casey Smith and Wayne Vaughan – are in the top five with real chances at winning both the tournament and AOY. READ MORE »

Kelley Grabs Lead with 43 Pounds

Kelley Grabs Lead with 43 Pounds

Down near Ogdensburg, N.Y. – roughly 45 miles from takeoff – was the area on day one of the Costa FLW Series Northern Division finale presented by Gajo Baits, as the majority of the top bags came from there. A day later, it was the anglers who ran 75 miles or more down to Clayton, N.Y., and beyond who scored big, while the Ogdensburg bunch either capitalized in small windows or not at all. READ MORE »

St. Lawrence Midday Update – Day 2

St. Lawrence Midday Update – Day 2

With slightly warmer weather and similar sun and wind conditions, day two of the Costa FLW Series Northern Division presented by Gajo Baits on the St. Lawrence River should’ve presented optimal conditions for smallmouth. Instead, nearly every angler our on-the-water crew encountered today said the same thing: It’s tougher. READ MORE »

Top 5 Patterns from the St. Lawrence River – Day 1

Top 5 Patterns from the St. Lawrence River – Day 1

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Hatch Leads by 1 Ounce

Hatch Leads by 1 Ounce

There were no 25-pound mega-bags coming across the stage at weigh-in of the final leg of the Costa FLW Series Northern Division. The event on the St. Lawrence River, presented by Gajo Baits, hasn’t been the slugfest many expected after one day of fishing. There were still plenty of 20-pound bags, though, and the St. Lawrence on a bad day is still a tremendous fishery. READ MORE »

Buy a Hat, Help USA Bass 

Buy a Hat, Help USA Bass 

Bass fishing fans have a chance to help the USA Bass team achieve its goal of winning the 2019 Pan American Championship in Canada next month. To help fund the effort, USA Bass, which is a 501c3 nonprofit organization, recently launched a limited edition hat drive with the goal of selling 1,000 USA Bass hats. READ MORE »

St. Lawrence Midday Update – Day 1

St. Lawrence Midday Update – Day 1

The final leg of the Costa FLW Series Northern Division presented by Gajo Baits on the St. Lawrence River opened to perfect conditions for anyone looking to burn some gas. Yes, it was a crisp 40 degrees at takeoff, but it was clear and calm. In fact, the current is ripping so hard it’s keeping the river as flat as most anglers have ever seen. Most pros should’ve been able to run all 95 miles to Lake Ontario (and into the lake if they wanted to) with little trouble. READ MORE »

To Run or Not to Run

To Run or Not to Run

The final leg of the Costa FLW Series Northern Division on the St. Lawrence River, presented by Gajo Baits, is primed to be a smallmouth smashfest, as usual. That said, this year’s event, which is presented by Realtree Fishing, will launch out of Massena, N.Y., instead of the usual Clayton. So, what was once a 15-or-so-mile run to the mouth of the lake from takeoff – and roughly 30-plus miles to Gallo Island or Main Duck – will now be about a 95-mile run just to get to the lake. READ MORE »

A High School Kayak Tournament Experience 

A High School Kayak Tournament Experience 

A recent high school kayak bass fishing tournament showcased the potential of kayaks to get more young anglers on the water and competing. READ MORE »

Hough is Fighting to Fish

Hough is Fighting to Fish

Fishing just her second full season as a co-angler in the T-H Marine FLW Bass Fishing League (BFL) South Carolina Division, mother of two and first-grade teacher Kate Hough was planning and preparing for a chance to do something no woman has ever done in her division: win Co-Angler of the Year. Instead of preparing for the Super Tournament on Lake Hartwell on Sept. 28, however, Hough is simply fighting to leave her hospital bed. READ MORE »

Super Tournament Winning Ways – Week 2

Super Tournament Winning Ways – Week 2

The second weekend in September saw seven more T-H Marine Bass Fishing League (BFL) divisions conclude their seasons with two-day Super Tournament events. From the Tennessee River to the St. Lawrence River and a few places in between, here’s a quick look at how the seven events were won. READ MORE »

Cal Delta Set to Host Weekend of Fishing League Worldwide Bass-Fishing Tournaments

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BETHEL ISLAND, Calif. – Fishing League Worldwide (FLW) is set to visit the California Delta next week, Sept. 26-29, for three bass-fishing tournaments that will award anglers of all ages and skill levels thousands of dollars in cash and prizes... READ MORE »

Check-in Time: Matt Reed

Check-in Time: Matt Reed

From time to time, FLW checks in with its anglers to find out what they’ve been up to, what they’re listening to, who they’re following and where they’re heading while out on the tournament trail. This week, we caught up with Texas pro Matt Reed.  READ MORE »

John Murray Wins Two-Day T-H Marine FLW Bass Fishing League Event on Watts Bar Lake

John Murray Wins Two-Day T-H Marine FLW Bass Fishing League Event on Watts Bar Lake

ROCKWOOD, Tenn. – Boater John Murray of Spring City, Tennessee, brought a two-day total of 10 bass to the scale weighing 28 pounds, 11 ounces, to win the two-day T-H Marine FLW Bass Fishing League (BFL) Volunteer Division super-tournament on Watts Bar Lake Sunday. Murray earned $7,334 for his efforts... READ MORE »

Local Guide Leary Wins Two-Day T-H Marine FLW Bass Fishing League Event on Lake Guntersville presented by Cortland Line

Local Guide Leary Wins Two-Day T-H Marine FLW Bass Fishing League Event on Lake Guntersville presented by Cortland Line

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Findley Lake’s Seal Wins Two-Day T-H Marine FLW Bass Fishing League Event at 1000 Islands

Findley Lake’s Seal Wins Two-Day T-H Marine FLW Bass Fishing League Event at 1000 Islands

CLAYTON, N.Y. – Boater Zackery Seal of Findley Lake, New York, brought a two-day total of 10 bass to the scale weighing 44 pounds, 4 ounces, to win the two-day T-H Marine FLW Bass Fishing League (BFL) Northeast Division super-tournament at the 1000 Islands Sunday. Seal earned $6,066 for his efforts. The Northeast Division is presented by Gajo Baits... READ MORE »

Mechanicsville’s Elrod Wins Two-Day T-H Marine FLW Bass Fishing League Event on James River

Mechanicsville’s Elrod Wins Two-Day T-H Marine FLW Bass Fishing League Event on James River

HENRICO, Va. – Boater Bryan Elrod of Mechanicsville, Virginia, brought a two-day total of 10 bass to the scale weighing 29 pounds, 7 ounces, to win the two-day T-H Marine FLW Bass Fishing League (BFL) Shenandoah Division super-tournament on the James River Sunday. Elrod earned $3,542 for his efforts... READ MORE »

Eldon’s Fitzpatrick Wins Two-Day T-H Marine FLW Bass Fishing League Event on Lake of the Ozarks

Eldon’s Fitzpatrick Wins Two-Day T-H Marine FLW Bass Fishing League Event on Lake of the Ozarks

OSAGE BEACH, Mo. – Boater Roger Fitzpatrick of Eldon, Missouri, brought a two-day total of 10 bass to the scale weighing 36 pounds, 3 ounces, to win the two-day T-H Marine FLW Bass Fishing League (BFL) Ozark Division presented by Bassing Bob super-tournament on Lake of the Ozarks Sunday. For his victory, Fitzpatrick earned $6,891 for his efforts... READ MORE »

Paducah’s Schroeder Wins Two-Day T-H Marine FLW Bass Fishing League Event on Kentucky Lake

Paducah’s Schroeder Wins Two-Day T-H Marine FLW Bass Fishing League Event on Kentucky Lake

GILBERTSVILLE, Ky. – Boater Billy Schroeder of Paducah, Kentucky, brought a two-day total of seven bass to the scale Sunday weighing 22 pounds, 12 ounces, to win the two-day T-H Marine FLW Bass Fishing League (BFL) LBL Division super-tournament on Kentucky and Barkley lakes. Schroeder earned $6,122 for his efforts... READ MORE »