UPCOMING EVENT: ABU GARCIA COLLEGE FISHING - 2020 - Harris Chain of Lakes

60 in 60

60 in 60

The face of fishing is changing. It’s becoming more diverse. Younger. Multicultural. And that is great considering that 45 percent of current anglers are 50 years of age or older and will likely age out of the sport over the next 25 years. Without a significant influx of new anglers through proven recruitment activities, retention of existing anglers and reactivation of lapsed anglers, a process known as R3, the sport we all love is headed for decline. But I’m not worried. Not only will we avoid a decline that once seemed inevitable, we will grow participation thanks to the dedicated efforts of the Recreational Boating and Fishing Foundation and American Sportfishing Association working alongside state fish and wildlife agencies, industry, and organizations like FLW and the nonprofit FLW Foundation. Together we are on the cutting edge of an industry-wide effort called “60 in 60.”

The aim of 60 in 60 is to grow participation from the current 47.2 million U.S. anglers to 60 million anglers by the end of 2021. When successful, the effort will generate more than $500 million for conservation through fishing license and tackle sales. Better conservation means better fishing, and better fishing means more participation. It’s a model of sustainability, and one that we wholeheartedly support. Fishing, after all, is a participation sport, and nobody puts more people on the water fishing than FLW and the FLW Foundation.

We do this through Unified Fishing Derbies targeting multicultural families with children ages 6 to 17. We do it through High School Fishing tournaments, summer camps and grants to accelerate the adoption of High School Fishing as a school-sanctioned activity. We do it with a hierarchy of tournaments for college students, weekend anglers, aspiring professionals and top professionals alike. We do it with the help of expert anglers known as FLW Ambassadors who volunteer each year to kick off National Fishing and Boating Week by sharing the joy of fishing with families and children at #ReelFun Fishing events in Walmart stores nationwide. This year 735 FLW Ambassadors heeded the call to visit a record 2,000 Walmart stores backed by support from RBFF, Wildlife Forever, Zip Firestarters, Pringles and Jack Link’s. If you want to see the future of fishing, do a quick search for #ReelFun on Facebook, Instagram or Twitter. Thank you is not enough to express my sincere appreciation for our dedicated FLW Ambassadors and all that they do to help improve the family fishing experience that is so critical in creating new anglers.

The 2017 Special Report on Fishing prepared by RBFF and the Outdoor Foundation concluded that engaging potential anglers with meaningful fishing opportunities at an early age is essential for success, as research shows that 83 percent of current anglers were introduced to the sport during childhood. After age 12, a person is much less likely to try fishing. If someone has not fished by age 18, it is nearly impossible to create a new angler. For the current majority of anglers, a traditional pathway to fishing included introduction to the sport by a family member or relative. That pathway is in serious decline, however, for a variety of socioeconomic reasons, which is why FLW and the FLW Foundation have redoubled efforts to create new mentoring relationships that introduce children to fishing and provide ongoing opportunities for positive fishing experiences.

Our latest endeavor is the FLW Kids Club website, FLWKidsClub.com, where elementary and middle school children and their parents can learn from FLW Foundation pro Cody Kelley and Boy Scouts of America pro Tom Redington, among others. It’s designed as a destination for online mentoring to ensure that young anglers and their caregivers always have someone they can turn to for advice and information on fishing activities close to home. We’ve just scratched the surface, so look for more interactive FLWKidsClub.com content in the months and years to come.

Yes, the face of fishing is changing, but its heart is not. The worldwide family of FLW anglers, whose dedication to the sport and willingness to lend a helping hand are without equal, remains the heart and soul of fishing. Thank you.  

Tags: trish-blake  article 

Wiley X Teams with FLW

Wiley X Teams with FLW

FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses, and optical/protective sports eyewear for youth. Effective immediately, Wiley X becomes the official sunglass provider of FLW and assumes title sponsorship of the FLW High School Fishing Camp, the ultimate summer camp for serious high school anglers, their parents, boat captains and coaches. In addition to the High School Fishing Camp, Wiley X has also been named the presenting sponsor of the new Major League Fishing (MLF) College Faceoff events. READ MORE »

Dortch’s Flipping Setup

Dortch’s Flipping Setup

After growing up on the Tensaw River in Alabama and spending much of his early fishing career in Florida, Tackle Warehouse Pro Circuit pro Bradley Dortch naturally has a very good handle on flipping. Especially around matted cover, Dortch is quick to put a big stick into action, and his preferences fit him perfectly. If you’re looking for a new flipping plan, or maybe just thinking about tweaking around the edges, his advice could be applicable to you. READ MORE »

Co-angler Opportunities Expand in Toyota Series

Co-angler Opportunities Expand in Toyota Series

For 2020, FLW has partnered with Toyota to roll out a host of enhancements to its Triple-A league known as the Toyota Series – including great new opportunities for co-anglers. READ MORE »

Abu Garcia Partners with FLW, MLF

Abu Garcia Partners with FLW, MLF

FLW and Major League Fishing (MLF) announced today a sponsorship agreement with Abu Garcia, a legendary fishing brand and industry-leading manufacturer known for its high-quality, innovative rods and reels. Abu Garcia will immediately assume title sponsorship of FLW College Fishing circuit. READ MORE »

Toyota Series: Best Value in Fishing

Toyota Series: Best Value in Fishing

For 2020, FLW has partnered with Toyota to roll out a completely revamped Triple-A league known as the Toyota Series, with many enhancements over the previous FLW Series that were requested by competitors. READ MORE »

Register Now for High School Camp

Register Now for High School Camp

Registration is now open for the 2020 Wiley X High School Fishing Camp presented by Tackle Warehouse, which runs from July 22-24. The registration period will continue through June 30 or until all camp spots have been filled.  READ MORE »

Toledo Bend Midday Update – Day 3

Toledo Bend Midday Update – Day 3

The final day of the Toyota Series Southwestern Division event on Toledo Bend is an absolutely glorious one, in terms of weather. A light breeze and sunny skies greeted anglers for the first time all week, and while it may be pleasant to be outside in, it hasn’t done much to help the fishing. READ MORE »

Toledo Bend Midday Update – Day 2

Toledo Bend Midday Update – Day 2

It was another cloudy, cool morning to start day two of the Toyota Series Southwestern Division event on Toledo Bend. With water temperatures hovering around 52 degrees, the fish weren’t in much of a biting mood throughout much of the morning. READ MORE »

Fish BFL, Series for Chance to Win Polaris

Fish BFL, Series for Chance to Win Polaris

Just as it did last season, Polaris is teaming up with FLW in 2020 to give away a pair of ATVs and a UTV. READ MORE »

Toledo Bend Midday Update – Day 1

Toledo Bend Midday Update – Day 1

Day one of the Toyota Series Southwestern Division season opener on Toledo Bend has been about what the competitors figured it would be – a slow and steady grind. A misty rain and light fog greeted anglers at takeoff, followed by a decent wind out of the north bringing a chill to the air, which wasn’t exactly forecasted. READ MORE »

Previewing the St. Johns River

Previewing the St. Johns River

With the addition of new divisions on the 2020 Toyota Series schedule, Florida anglers (and anyone else hoping for a full schedule of Florida fisheries) get a trio of Sunshine State staples on the docket this year, starting with the St. Johns River on February 13. READ MORE »

Toyota Sponsors MLF and FLW

Toyota Sponsors MLF and FLW

Toyota Motor North America (TMNA) announced today a formal sponsorship of Major League Fishing (MLF), professional bass fishing’s newest premier tournament organization, and home to Team Toyota professional anglers Mike Iaconelli, Terry Scroggins, Kevin VanDam, and Jacob Wheeler. The partnership includes Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, as title sponsor of the Toyota Series. READ MORE »

Sharing Forrest Wood Stories

Sharing Forrest Wood Stories

In the few days since Forrest Wood passed away, thousands of people have taken to social media to share their favorite “Forrest Wood story” in public tribute to one of bass fishing’s most iconic men. In keeping with the trend, we reached out to people within the FLW family and the broader fishing industry and invited them to share a Forrest Wood story or two, or to reflect on what Forrest meant to them. READ MORE »

Forrest Wood’s Legacy

Forrest Wood’s Legacy

Surrounded by his family, Forrest Wood passed away in a Mountain Home, Ark., hospital just after 9 a.m. Saturday, four days after suffering a heart attack in his home. Wood, who was 87 at the time of his death, was the founder of Ranger Boats of Flippin, Ark. A pioneer of bass tournament fishing, he helped launch the careers of hundreds of aspiring tournament anglers through sponsorships. During his 20-year span at the helm of the company he founded with his wife, Nina, Forrest is credited with laying the groundwork for the modern bass boat through his innovative designs and engineering advancements. READ MORE »

Forrest L. Wood, 1932-2020

Forrest L. Wood, 1932-2020

FLW is saddened to report that Forrest L. Wood, the namesake of our organization and a longtime member of the FLW family, passed away today at age 87. He spent his final days surrounded by his family, including his wife of 68 years, Nina. READ MORE »

Daniel Fennel to Direct Pro Circuit

Daniel Fennel to Direct Pro Circuit

At the registration meeting for this week’s Pro Circuit season opener at Sam Rayburn Reservoir, FLW announced that Daniel had been promoted to senior director of tournament operations for the Pro Circuit, FLW Series and Phoenix Bass Fishing League, with responsibilities to include directing the Pro Circuit. Bill Taylor, who served as tournament director for the FLW Tour from 2001 through 2019, has been promoted to senior director of operations, where he’ll lend his expertise acquired through more than two decades as a tournament director toward logistics, angler relations and event planning for all FLW circuits. READ MORE »

2020 Pro Circuit Predictions

2020 Pro Circuit Predictions

The Tackle Warehouse Pro Circuit is at Sam Rayburn Reservoir in Brookeland, Texas, this week to kick off what promises to be another great season of professional bass fishing for FLW. In anticipation of great things to come during the inaugural Pro Circuit season, a few FLW staff members and one Pro Circuit pro decided to play pundit and make a few predictions.  READ MORE »

John Cox Making Most of Opportunities

John Cox Making Most of Opportunities

In addition to finishing second in the Tackle Warehouse Pro Circuit standings last season, John Cox finished runner-up in the Bassmaster Central Open standings and fourth in the Eastern Open standings, qualifying him to fish the Pro Circuit and Bassmaster Elite Series this year. While many pros were faced with some either-or decisions this offseason, Cox chose both – fishing the Pro Circuit and Elite Series – and he’s not even a bit nervous about doing both. READ MORE »

Tackle Warehouse Teams with FLW

Tackle Warehouse Teams with FLW

FLW, the world’s largest tournament-fishing organization, announced today that it has reached a sponsorship agreement with Tackle Warehouse, the sport’s leading online retailer that offers the guaranteed lowest prices on bass fishing tackle from every top brand. Effective immediately, Tackle Warehouse becomes the official tackle retailer of FLW and assumes title sponsorship of the FLW Pro Circuit, professional bass fishing’s premier five-fish-limit tournament series. READ MORE »

Rookie Profile: Laramy Strickland

Rookie Profile: Laramy Strickland

Being a rookie on the Tackle Warehouse Pro Circuit can be daunting no matter what age you are. This year, there are 28 newcomers eager to prove themselves against some of the best in the game. And while the bulk of them have been chasing the dream for a while, 22-year-old Laramy Strickland of Bushnell, Fla., will be one of the younger pros looking to make a name in the industry. READ MORE »