UPCOMING EVENT: Costa FLW Series - 2019 - Potomac River

FISHING LEAGUE WORLDWIDE

60 in 60

60 in 60

The face of fishing is changing. It’s becoming more diverse. Younger. Multicultural. And that is great considering that 45 percent of current anglers are 50 years of age or older and will likely age out of the sport over the next 25 years. Without a significant influx of new anglers through proven recruitment activities, retention of existing anglers and reactivation of lapsed anglers, a process known as R3, the sport we all love is headed for decline. But I’m not worried. Not only will we avoid a decline that once seemed inevitable, we will grow participation thanks to the dedicated efforts of the Recreational Boating and Fishing Foundation and American Sportfishing Association working alongside state fish and wildlife agencies, industry, and organizations like FLW and the nonprofit FLW Foundation. Together we are on the cutting edge of an industry-wide effort called “60 in 60.”

The aim of 60 in 60 is to grow participation from the current 47.2 million U.S. anglers to 60 million anglers by the end of 2021. When successful, the effort will generate more than $500 million for conservation through fishing license and tackle sales. Better conservation means better fishing, and better fishing means more participation. It’s a model of sustainability, and one that we wholeheartedly support. Fishing, after all, is a participation sport, and nobody puts more people on the water fishing than FLW and the FLW Foundation.

We do this through Unified Fishing Derbies targeting multicultural families with children ages 6 to 17. We do it through High School Fishing tournaments, summer camps and grants to accelerate the adoption of High School Fishing as a school-sanctioned activity. We do it with a hierarchy of tournaments for college students, weekend anglers, aspiring professionals and top professionals alike. We do it with the help of expert anglers known as FLW Ambassadors who volunteer each year to kick off National Fishing and Boating Week by sharing the joy of fishing with families and children at #ReelFun Fishing events in Walmart stores nationwide. This year 735 FLW Ambassadors heeded the call to visit a record 2,000 Walmart stores backed by support from RBFF, Wildlife Forever, Zip Firestarters, Pringles and Jack Link’s. If you want to see the future of fishing, do a quick search for #ReelFun on Facebook, Instagram or Twitter. Thank you is not enough to express my sincere appreciation for our dedicated FLW Ambassadors and all that they do to help improve the family fishing experience that is so critical in creating new anglers.

The 2017 Special Report on Fishing prepared by RBFF and the Outdoor Foundation concluded that engaging potential anglers with meaningful fishing opportunities at an early age is essential for success, as research shows that 83 percent of current anglers were introduced to the sport during childhood. After age 12, a person is much less likely to try fishing. If someone has not fished by age 18, it is nearly impossible to create a new angler. For the current majority of anglers, a traditional pathway to fishing included introduction to the sport by a family member or relative. That pathway is in serious decline, however, for a variety of socioeconomic reasons, which is why FLW and the FLW Foundation have redoubled efforts to create new mentoring relationships that introduce children to fishing and provide ongoing opportunities for positive fishing experiences.

Our latest endeavor is the FLW Kids Club website, FLWKidsClub.com, where elementary and middle school children and their parents can learn from FLW Foundation pro Cody Kelley and Boy Scouts of America pro Tom Redington, among others. It’s designed as a destination for online mentoring to ensure that young anglers and their caregivers always have someone they can turn to for advice and information on fishing activities close to home. We’ve just scratched the surface, so look for more interactive FLWKidsClub.com content in the months and years to come.

Yes, the face of fishing is changing, but its heart is not. The worldwide family of FLW anglers, whose dedication to the sport and willingness to lend a helping hand are without equal, remains the heart and soul of fishing. Thank you.  

Tags: trish-blake  article 

Lawyer Loads Up on Cover Cash and Bonus Bucks at Cup

Lawyer Loads Up on Cover Cash and Bonus Bucks at Cup

Jeremy Lawyer’s fourth-place finish at the FLW Cup on Arkansas’ Lake Hamilton was enough to earn him an extra $1,000 from LEER Cover Cash and $3,500 from Toyota Bonus Bucks. The third year FLW Tour pro used a two-prong approach of fishing shallow with a topwater and probing deep brush piles with a drop-shot to notch his best finish to date in the Cup. READ MORE »

Rapala Varsity Bass Set to Air Wednesday

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The second episode of Rapala Varsity Bass presented by General Tire will air today at 2 p.m. CT. In Episode 2, Noah Ezickson and his teammate Connor Walsh journey to the fabled Alabama fishery of Lake Guntersville. Utilizing his diverse fishing experience from his travels around the world, can the Wake Forest University team qualify for the 2020 YETI FLW College Fishing Championship? READ MORE »

FLW Marshal Don White Wins New Ranger Boat

FLW Marshal Don White Wins New Ranger Boat

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Henderson Holds Steady to Take FLW-KBF Cup Crown

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Jackson Crushes on Day One of FLW-KBF Cup

Jackson Crushes on Day One of FLW-KBF Cup

Eric Jackson is simply a hammer fishing from a kayak. The FLW Tour pro and owner of Jackson Kayak is fresh off an individual and team gold-medal-winning performance in the 2019 Pan Am Bass Kayak Championship (not to mention a third-place finish in the final 2019 FLW Tour event on Lake Champlain), and his five-fish limit of 98.25 inches on day one of the Dee Zee FLW/KBF Cup presented by YakAttack puts him in stellar position to earn another victory on Saturday. READ MORE »

2020 FLW Tour Schedule

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FLW announced today its regular-season schedule for the 25th season of the FLW Tour, which kicks off in January 2020. The schedule was revealed to anglers and media at the annual pre-FLW Cup banquet in Hot Springs, Ark. READ MORE »

Alan Reed Dishes on FLW-KBF Cup Practice

Alan Reed Dishes on FLW-KBF Cup Practice

We caught up with Reed after his practice on Wednesday to get the scoop on how Ouachita is fishing and what the outlook is for the two-day event that begins Friday and runs concurrently with the FLW Cup on neighboring Lake Hamilton. READ MORE »

FLW Live Schedule for the Cup

FLW Live Schedule for the Cup

FLW Live will air all three days of the FLW Cup on Lake Hamilton, beginning with on-the-water coverage Friday, Aug. 9. READ MORE »

McCaghren Lives Out Childhood Baseball Dream

McCaghren Lives Out Childhood Baseball Dream

FLW Tour pro Billy McCaghren, who’ll be competing in the FLW Cup this week at Lake Hamilton, says his childhood dream was not to be a pro bass angler. He wanted to play professional baseball. Well, this week, the Mayflower, Ark., angler gets to dabble in both professions. The 2019 FLW Cup qualifier will compete on Lake Hamilton in front of what is practically a hometown crowd, and last night he was honored for his fishing accomplishments by the Arkansas Travelers baseball team, which invited McCaghren to throw out the first pitch in a game against the Springfield Cardinals. READ MORE »

By the Numbers: 2019 FLW Cup

By the Numbers: 2019 FLW Cup

The FLW Cup is a week away, and 52 of the best bass anglers on the planet are all gearing up for a chance at the $300,000 top prize and a slice of bass fishing immortality. READ MORE »

Meet FLW Pros at Pro Day This Weekend

Meet FLW Pros at Pro Day This Weekend

FLW has teamed up with Bass Pro Shops and Greeson’s Polaris to host four Pro Day events on Saturday, Aug. 3. Fans can take photos and get autographs from the pros, or just talk fishing and get some in-store tackle-buying advice.  READ MORE »

From the All-American to the Cup

From the All-American to the Cup

Brennon McCord is a self-described quiet, easygoing guy, but the 22-year-old T-H Marine FLW Bass Fishing League All-American champion hopes to make some Lake Hamilton noise in his first FLW Cup appearance. For the moment, understandably so, he’s still basking in the afterglow of a victory that earned what he calls the biggest honor of his career. READ MORE »

FLW Cup Predictions

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With the FLW Cup just a little over a week away on Lake Hamilton in Hot Springs, Ark., anticipation is starting to grow. We wrangled several FLW staff members and FLW Tour pros who aren’t fishing this year’s Cup and asked them to give their take on who will win and how it’ll be done, along with any other prediction they have. READ MORE »

How Brad Knight Plans to Win the Cup

How Brad Knight Plans to Win the Cup

Brad Knight’s life changed forever in Hot Springs. In 2015, the Tennessee pro won the FLW Cup on Lake Ouachita, earning $500,000 and thrusting himself into the pro bass fishing spotlight. Now that he knows just what a Cup win can do for a tournament angler’s career, Knight is even more motivated to win the title again, which he’ll have a chance to do Aug. 9-11 on Lake Hamilton, right back in Hot Springs, Ark.  READ MORE »

Thrift Eyeing Final Feather in His Cap

Thrift Eyeing Final Feather in His Cap

Another year, another FLW Cup. Which means, once more, one of the top storylines going into the championship is, “Will this be the year Bryan Thrift finally wins it?” When you have the pedigree of Thrift – arguably the top angler in the sport – it’s bound to come up. After all, he’s won Rookie of the Year, two Angler of the Year titles (and finished in the top 10 another 11 times) and 11 tournaments (six tour, five Costa FLW Series). READ MORE »

Previewing Dee Zee FLW-KBF Cup

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For the first time ever, FLW and Kayak Bass Fishing (KBF) have joined forces for the championship of kayak bass fishing. Running in conjunction with the 2019 FLW Cup (on nearby Lake Hamilton), the FLW-KBF Cup will feature a stacked field of qualifying anglers all vying to take home a top prize of between $15,000 and $25,000, depending on final field size. READ MORE »

Training Future Pros at Summer Camp 

Training Future Pros at Summer Camp 

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300 Campers Headed for Murray State

300 Campers Headed for Murray State

On Wednesday, 230 high school students and 70 adults (coaches, parents and club advisors) from as far west as California and as far north as Vermont will gather at Murray State University in western Kentucky for the second annual Costa FLW High School Fishing Camp. That’s nearly double the number of participants from last year’s inaugural camp. READ MORE »

Check-in Time: Brian Latimer 

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Big Little Boats

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