UPCOMING EVENT: T-H Marine BFL - 2019 - Kentucky / Barkley Lake

FISHING LEAGUE WORLDWIDE

60 in 60

60 in 60

The face of fishing is changing. It’s becoming more diverse. Younger. Multicultural. And that is great considering that 45 percent of current anglers are 50 years of age or older and will likely age out of the sport over the next 25 years. Without a significant influx of new anglers through proven recruitment activities, retention of existing anglers and reactivation of lapsed anglers, a process known as R3, the sport we all love is headed for decline. But I’m not worried. Not only will we avoid a decline that once seemed inevitable, we will grow participation thanks to the dedicated efforts of the Recreational Boating and Fishing Foundation and American Sportfishing Association working alongside state fish and wildlife agencies, industry, and organizations like FLW and the nonprofit FLW Foundation. Together we are on the cutting edge of an industry-wide effort called “60 in 60.”

The aim of 60 in 60 is to grow participation from the current 47.2 million U.S. anglers to 60 million anglers by the end of 2021. When successful, the effort will generate more than $500 million for conservation through fishing license and tackle sales. Better conservation means better fishing, and better fishing means more participation. It’s a model of sustainability, and one that we wholeheartedly support. Fishing, after all, is a participation sport, and nobody puts more people on the water fishing than FLW and the FLW Foundation.

We do this through Unified Fishing Derbies targeting multicultural families with children ages 6 to 17. We do it through High School Fishing tournaments, summer camps and grants to accelerate the adoption of High School Fishing as a school-sanctioned activity. We do it with a hierarchy of tournaments for college students, weekend anglers, aspiring professionals and top professionals alike. We do it with the help of expert anglers known as FLW Ambassadors who volunteer each year to kick off National Fishing and Boating Week by sharing the joy of fishing with families and children at #ReelFun Fishing events in Walmart stores nationwide. This year 735 FLW Ambassadors heeded the call to visit a record 2,000 Walmart stores backed by support from RBFF, Wildlife Forever, Zip Firestarters, Pringles and Jack Link’s. If you want to see the future of fishing, do a quick search for #ReelFun on Facebook, Instagram or Twitter. Thank you is not enough to express my sincere appreciation for our dedicated FLW Ambassadors and all that they do to help improve the family fishing experience that is so critical in creating new anglers.

The 2017 Special Report on Fishing prepared by RBFF and the Outdoor Foundation concluded that engaging potential anglers with meaningful fishing opportunities at an early age is essential for success, as research shows that 83 percent of current anglers were introduced to the sport during childhood. After age 12, a person is much less likely to try fishing. If someone has not fished by age 18, it is nearly impossible to create a new angler. For the current majority of anglers, a traditional pathway to fishing included introduction to the sport by a family member or relative. That pathway is in serious decline, however, for a variety of socioeconomic reasons, which is why FLW and the FLW Foundation have redoubled efforts to create new mentoring relationships that introduce children to fishing and provide ongoing opportunities for positive fishing experiences.

Our latest endeavor is the FLW Kids Club website, FLWKidsClub.com, where elementary and middle school children and their parents can learn from FLW Foundation pro Cody Kelley and Boy Scouts of America pro Tom Redington, among others. It’s designed as a destination for online mentoring to ensure that young anglers and their caregivers always have someone they can turn to for advice and information on fishing activities close to home. We’ve just scratched the surface, so look for more interactive FLWKidsClub.com content in the months and years to come.

Yes, the face of fishing is changing, but its heart is not. The worldwide family of FLW anglers, whose dedication to the sport and willingness to lend a helping hand are without equal, remains the heart and soul of fishing. Thank you.  

Tags: trish-blake  article 

Morris Locks up Central Division AOY

Morris Locks up Central Division AOY

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Umbrella Rigs for Great Lakes Smallies   

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Takeoff Delayed at Lake of the Ozarks

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The final Costa FLW Series Central Division event on Lake of the Ozarks – which is presented by Evinrude – was originally slated to begin at 7 a.m. CT this morning, but Mother Nature had other plans. A massive thunderstorm has been rolling through Osage Beach, Mo., this morning bringing heavy downpours and lots of lightning. READ MORE »

Major League Fishing to Acquire FLW

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Newberry Wins Southwestern Division AOY

Newberry Wins Southwestern Division AOY

It was sweet redemption in many ways for the Texas legend who still owns and operates his Houston-based HVAC company despite spending so much time on the tournament-fishing circuit. Redemption for missing out on the FLW Cup in his first season. Redemption for what Grand did to him earlier this year on Tour (dropping from sixth to 41st with only one fish on day two). And, in a way, validation for a career filled with big accomplishments. READ MORE »

Rapala Varsity Bass Ep. 3 Airs Friday 

Rapala Varsity Bass Ep. 3 Airs Friday 

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Valdivia is Best in the West

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California pro David Valdivia has consistently finished near the top of the standings in the Costa FLW Series Western Division. This year he finally won his first Strike King Angler of the Year award, and he did it by just one point in the standings. READ MORE »

Super Tournament Winning Ways – Week 4

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Wild Card set for Kentucky Lake

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Fishing League Worldwide, the world’s largest tournament fishing organization, announced Sunday that the 2019 T-H Marine BFL Wild Card tournament will take place on Kentucky Lake in Gilbertsville, Kentucky, Nov. 8-9. The two-day event, hosted by the Kentucky Lake Convention and Visitor’s Bureau, will launch from the Kentucky Dam Marina in Gilbertsville. READ MORE »

Dobson Wins First FLW Series AOY

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Scott Dobson has earned a pile of accolades up north, but this year, he earned his biggest title yet. Winning the Strike King Angler of the Year in the Costa FLW Series Northern Division presented by Gajo Baits, the Clarkston, Mich., angler finished third at Lake Champlain, 13th on the Potomac River and wrapped the season and the title with a second-place showing on the St. Lawrence River. READ MORE »

Super Tournament Winning Ways – Week 3

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The third round of T-H Marine Bass Fishing League (BFL) Super Tournament action saw smallmouths, spotted bass and largemouths all make an appearance as six divisions put a bow on the season with their respective two-day events. Here’s a quick recap of what all played out in the action spanning from the Detroit River down to Lake Okeechobee. READ MORE »

Buy a Hat, Help USA Bass 

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A High School Kayak Tournament Experience 

A High School Kayak Tournament Experience 

A recent high school kayak bass fishing tournament showcased the potential of kayaks to get more young anglers on the water and competing. READ MORE »

Hough is Fighting to Fish

Hough is Fighting to Fish

Fishing just her second full season as a co-angler in the T-H Marine FLW Bass Fishing League (BFL) South Carolina Division, mother of two and first-grade teacher Kate Hough was planning and preparing for a chance to do something no woman has ever done in her division: win Co-Angler of the Year. Instead of preparing for the Super Tournament on Lake Hartwell on Sept. 28, however, Hough is simply fighting to leave her hospital bed. READ MORE »

Super Tournament Winning Ways – Week 2

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The second weekend in September saw seven more T-H Marine Bass Fishing League (BFL) divisions conclude their seasons with two-day Super Tournament events. From the Tennessee River to the St. Lawrence River and a few places in between, here’s a quick look at how the seven events were won. READ MORE »

Check-in Time: Matt Reed

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When to Fish the Flashy Swimmer

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FLW Mourns Passing of T. Boone Pickens

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Super Tournament Winning Ways – Week 1

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College football, hooded sweatshirts and the conclusion of the T-H Marine Bass Fishing League (BFL) regular season are what come to mind as the calendar turns to September. This past weekend, six divisions put a feather in their cap for the year with their two-day Super Tournament events – where the payouts are bigger – but, more importantly, it’s the last chance to accumulate points to qualify for the Regionals this October. READ MORE »