About Us - History of FLW - Major League Fishing

About Us – History of FLW

January 25, 2015 • MLF • Archives

History

The tournament-fishing landscape changed dramatically on July 24, 1996, when Minneapolis businessman Irwin L. Jacobs purchased a little-known bass-tournament organization in the small town of Gilbertsville, Ky., renamed it FLW after the legendary founder of Ranger Boats, Forrest L. Wood, and signed major corporations as sponsors for the world’s most lucrative bass-tournament circuit — the FLW Tour.

Jacobs recognized that there was spectacular demand among enthusiastic bass anglers for well-organized tournaments with all-cash paybacks. His goal was to grow the sport and increase its participation base by supplying these anglers with opportunities to compete in professionally conducted events that would also engage the sport’s growing fan base through innovative print, online and television coverage.

Jacobs envisioned a complete hierarchy of tournament circuits that would accommodate everyone from the beginner to the full-time touring professional. The key to the hierarchy was a series of qualifying circuits that allowed anglers to advance to the next level of competition and correspondingly bigger payouts.

Since Jacobs first sought to change the tournament-fishing landscape in 1996, FLW has grown into the world’s largest tournament-fishing organization. FLW adopted its Fishing League Worldwide tagline in 2014 and has since added events in Canada, China, Italy, Korea, Mexico Portugal, Spain and South Africa. Today FLW is the only tournament organization to serve bass anglers of all skill levels from coast to coast in the United State plus internationally in eight countries as of 2018.