UPCOMING EVENT: T-H Marine BFL - 2019 - Potomac River

FISHING LEAGUE WORLDWIDE

Kellogg’s® Renews Partnership With FLW, Joins National Fishing and Boating Week Expos

Kellogg’s® Renews Partnership With FLW, Joins National Fishing and Boating Week Expos

MINNEAPOLIS – Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced Thursday a sponsorship agreement with the Kellogg Company to showcase the Pringles® and Rice Krispies Treats® brands. FLW and the Kellogg Company share a rich history, partnering for more than 12 seasons and showcasing numerous Kellogg brands to millions of fishing and outdoor enthusiasts.

“We’re proud to continue our partnership with the Kellogg Company,” said Trish Blake, FLW president of marketing. “Their commitment to the outdoors and the sport of fishing is unquestionable.”

Kellogg’s will receive prominent exposure at the National Fishing and Boating Week #ReelFun Fishing events being held at more than 1,000 Walmart stores around the country, June 3-5. FLW and its partners will kick-off National Fishing and Boating Week with a two-hour expo at local Walmart stores that will be packed with games, giveaways and fishing tips to help families make the most of their time on the water. Attendees will also receive a free digital subscription to FLW Bass Fishing magazine and a free protective fishing license holder just for stopping by. A complete list of Walmart stores hosting National Fishing and Boating Week expos can be found at TakeMeFishing.org/ReelFun.

“The Kellogg Company is excited and proud to renew our partnership with Fishing League Worldwide,” said Joe Mueller, vice president, Snacks Walmart Team. “Our association with FLW over the years has generated significant exposure for many of our brands and we are confident that the partnership will continue to be mutually beneficial for both parties. We look forward to another fantastic season, on and off the water.”

More than 100 years ago, W.K. Kellogg founded the Kellogg Company through his belief in nutrition and dedication to well-being. Motivated by a passion for people, quality and innovation, he created the first-ever breakfast cereal and then shaped an entire industry. Kellogg soon became a household name; his signature, a trusted mark. Today, W.K. Kellogg’s legacy continues to inspire and enrich the world through foods and brands that matter.

About FLW

FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit FLWFishing.com and follow FLW at Facebook, Twitter, Instagram, YouTube and Periscope: @FLWFishing.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of 13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Days™ global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

# # #

Tags: flw  fishing-league-worldwide  bass-fishing  sponsorship  flw-communications  press-release 

Previewing the Potomac

Previewing the Potomac

Just two days separate the final day of the T-H Marine FLW Bass Fishing League All-American and the start of the YETI FLW College Fishing National Championship, both on the Potomac River. Given the time of year the pair of tournaments land on the fishing calendar, it’s fair to expect some big things from both events. READ MORE »

Cox Joins the Outdoor Connection with Jerry Kripp

Cox Joins the Outdoor Connection with Jerry Kripp

FLW Tour pro John Cox of DeBary, Florida, joined the Outdoor Connection with Jerry Kripp, this past Sunday, May 19, to walk listeners through his win at the... READ MORE »

Chesapeake Bay Readies for Weekend of FLW Youth Bass-Fishing Tournaments

Chesapeake Bay Readies for Weekend of FLW Youth Bass-Fishing Tournaments

BEL AIR, Md. – Fishing League Worldwide (FLW) is set to visit Harford County next week, May 31- June 1, with the YETI FLW College Fishing tournament at the Chesapeake Bay presented by Bass Pro Shops and the Bass Pro Shops FLW High School Fishing Open at the Chesapeake Bay presented by Costa. The tournaments, hosted by Visit Harford, will showcase some of the... READ MORE »

Vannerson Wins T-H Marine FLW Bass Fishing League Tournament on Kentucky and Barkley Lakes

Vannerson Wins T-H Marine FLW Bass Fishing League Tournament on Kentucky and Barkley Lakes

GILBERTSVILLE, Ky. – Boater Rob Vannerson of Benton, Kentucky, won the T-H Marine FLW Bass Fishing League (BFL) LBL Division tournament on Kentucky and Barkley lakes Saturday... READ MORE »

2019 BFL All-American Roster

2019 BFL All-American Roster

The 98 best boaters and co-anglers from FLW’s grassroots ranks will compete on the Potomac River May 30-June 1 in the 2019 T-H Marine FLW Bass Fishing League All-American presented by General Tire. READ MORE »

Omaha’s Matlock Wins T-H Marine FLW Bass Fishing League Tournament on Greers Ferry Lake

Omaha’s Matlock Wins T-H Marine FLW Bass Fishing League Tournament on Greers Ferry Lake

GREERS FERRY, Ark. – Boater Tyler Matlock of Omaha, Arkansas, caught 11 pounds, 9 ounces of bass Saturday to win the T-H Marine FLW Bass Fishing League (BFL) Arkie Division tournament on Greers Ferry Lak... READ MORE »

Minnesota’s Laufenberg Wins T-H Marine FLW Bass Fishing League Opener on Mississippi River at La Crosse Presented by Navionics

Minnesota’s Laufenberg Wins T-H Marine FLW Bass Fishing League Opener on Mississippi River at La Crosse Presented by Navionics

LA CROSSE, Wis. – Boater Cade Laufenberg of Goodview, Minnesota, won Saturday’s T-H Marine FLW Bass Fishing League (BFL) Great Lakes Division opener on the Mississippi River at La Crosse presented by Navionic... READ MORE »

Alabama’s Quaintance Wins T-H Marine FLW Bass Fishing League Tournament on Pickwick Lake

Alabama’s Quaintance Wins T-H Marine FLW Bass Fishing League Tournament on Pickwick Lake

IUKA, Miss. – Boater Chris Quaintance of Muscle Shoals, Alabama, won the T-H Marine FLW Bass Fishing League (BFL) Mississippi Division tournament on Pickwick Lake Saturday with... READ MORE »

New Jersey’s Burger Wins T-H Marine FLW Bass Fishing League Opener on Chesapeake Bay Presented by Navionics

New Jersey’s Burger Wins T-H Marine FLW Bass Fishing League Opener on Chesapeake Bay Presented by Navionics

NORTH EAST, Md. – Boater Jason Burger of Bridgeton, New Jersey, won the T-H Marine FLW Bass Fishing League (BFL) Northeast Division opener on the Chesapeake Bay presented by... READ MORE »

Chico State Wins YETI FLW College Fishing Western Conference Tournament on Clear Lake presented by Costa

Chico State Wins YETI FLW College Fishing Western Conference Tournament on Clear Lake presented by Costa

LAKEPORT, Calif. (May 20, 2019) – The Chico State University duo of Carson Leber of Dixon, California, and Chad Sweitzer of Chico, California, won the YETI FLW College Fishing event on Clear Lake presented by Costa Saturday with a five-bass limit weighing 17 pounds, 9 ounces. The victory earned the Wildcats’ bass club $2,000 and a slot in the 2020 FLW College Fishing National... READ MORE »

Warrenton’s Boehle Wins T-H Marine FLW Bass Fishing League Tournament on Lake Of The Ozarks presented by Navionics

Warrenton’s Boehle Wins T-H Marine FLW Bass Fishing League Tournament on Lake Of The Ozarks presented by Navionics

OSAGE BEACH, Mo. (May 20, 2019) – Boater Adam Boehle of Warrenton, Missouri, caught five bass Saturday weighing 20 pounds, 12 ounces, to win the T-H Marine FLW Bass Fishing League (BFL) tournament on Lake of the Ozarks. Boehle pocketed $4,938 for his win in the event presented by Navionics and 250 points in the Ozark Division presented by Bassing Bob standings. The winner of the... READ MORE »

York's Allman Wins T-H Marine FLW Bass Fishing League Tournament on Lake Wylie

York's Allman Wins T-H Marine FLW Bass Fishing League Tournament on Lake Wylie

ROCK HILL, S.C. – Boater Mike Allman of York, South Carolina, caught five bass Saturday weighing 14 pounds, 7 ounces, to win the T-H Marine FLW Bass Fishing League (BFL) South Carolina Division event on Lake Wylie. Allman earned $2,500 for his efforts... READ MORE »

Blaine's Sales Wins T-H Marine FLW Bass Fishing League Tournament on Lake Cherokee

Blaine's Sales Wins T-H Marine FLW Bass Fishing League Tournament on Lake Cherokee

MORRISTOWN, Tenn. – Boater Hunter Sales of Blaine, Tennessee, caught five bass Saturday weighing 14 pounds, 12 ounces, to win the T-H Marine FLW Bass Fishing League (BFL) Volunteer Division event on Lake Cherokee. Sales earned $3,455 for his efforts... READ MORE »

Lake County High School Fishing Club Wins 2019 Bass Pro Shops FLW High School Fishing Clear Lake Open

Lake County High School Fishing Club Wins 2019 Bass Pro Shops FLW High School Fishing Clear Lake Open

LAKEPORT, Calif. – The Lake County High School Fishing Club duo of Cooper Goff and Nathan Phillips, both of Kelseyville, California, brought a five-bass limit to the scale Saturday weighing... READ MORE »

Rancho Santa Margarita’s Grover Wins Costa FLW Series Tournament on Clear Lake Presented by Ranger Boats

Rancho Santa Margarita’s Grover Wins Costa FLW Series Tournament on Clear Lake Presented by Ranger Boats

LAKEPORT, Calif. – Pro Kyle Grover of Rancho Santa Margarita, California, caught a five-bass limit weighing 26 pounds, 2 ounces, Saturday – the heaviest limit weighed in the three-day tournament – to win the Costa FLW Series on Clear Lake presented by Ranger Boats. Grover’s three-day... READ MORE »

Potomac River Readies to Host Two FLW Bass Fishing Championships – T-H Marine BFL All-American and YETI FLW College Fishing National Championship

Potomac River Readies to Host Two FLW Bass Fishing Championships – T-H Marine BFL All-American and YETI FLW College Fishing National Championship

CHARLES COUNTY, Md. – The nation’s top weekend and collegiate bass-fishing anglers are set to compete at two of the most prestigious bass-fishing championships in the country on the Potomac River later this... READ MORE »

Upshaw Breaks Down Cherokee Lake on Bass Edge Radio

Upshaw Breaks Down Cherokee Lake on Bass Edge Radio

FLW Tour pro Andrew Upshaw of Tulsa, Oklahoma, appeared on the latest Bass Edge Radio podcast to discuss his recent win at the FLW Tour on Cherokee Lake... READ MORE »

South Laurel High School Wins 2019 KHSAA State Bass Fishing Championship on Kentucky Lake

South Laurel High School Wins 2019 KHSAA State Bass Fishing Championship on Kentucky Lake

CALVERT CITY, Ky. – The South Laurel High School team of Shawn Coots and Trent Keitner brought a two-day cumulative total of 10 bass weighing 32 pounds, 13 ounces to the scale this weekend, beating out a field of 88 teams to win the 2019 Kentucky High School Athletic Association (KHSAA) State Bass Fishing Championship on Kentucky Lake. The win earned the team... READ MORE »

Top 10 Patterns From Table Rock

Top 10 Patterns From Table Rock

Fishing at Table Rock during the Costa FLW Series Central Division event, presented by Power-Pole, was pretty remarkable, at least until it wasn’t. READ MORE »

Mechanicsville’s Elrod Wins T-H Marine FLW Bass Fishing League Tournament on Smith Mountain Lake Presented by Navionics

Mechanicsville’s Elrod Wins T-H Marine FLW Bass Fishing League Tournament on Smith Mountain Lake Presented by Navionics

HUDDLESTON, Va. – Boater Bryan Elrod of Mechanicsville, Virginia, won the T-H Marine FLW Bass Fishing League (BFL) Piedmont Division tournament on Smith Mountain Lake presented by Navionics Saturday... READ MORE »