Jack Link’s Beefs Up FLW
No. 1 U.S. meat snack brand partners with tournament-fishing organization
FLW announced today that Jack Link’s, the No. 1 U.S. meat snack brand, is the organization’s newest partner. The partnership offers FLW and Jack Link’s fans the exciting opportunity to bring together their passion for fishing and love of jerky.
“Every angler knows the key to staying fueled for long days on the water is with some protein-packed Jack Link’s in the tackle box,” says Kevin Papacek, director of marketing at Jack Link’s. “We’ve been feeding the wild side of fishing enthusiasts for a long time, so we’re excited to officially bring together our organizations to give our shared fans something to talk about.”
As part of the agreement, Jack Link’s will receive exposure at FLW tournaments and expos, and on FLW’s websites and social media pages. Jack Link’s will also be the presenting sponsor of the third Walmart FLW Tour event of 2016, taking place April 14-17 at Beaver Lake in Rogers, Ark.
“The partnership with FLW gives Jack Link’s an exciting opportunity to reach new and existing fans within the FLW audience,” says Jeff Kjome, director of shopper marketing, Jack Link’s. “We love a good, friendly competition, and we can’t wait to help fuel anglers aiming to reel in the top prize.”
FLW and Jack Link’s are also teaming up for the National Fishing and Boating Week Expos being held at Walmart stores around the country June 3-5. FLW and its partners will present two-hour expos at local Walmart stores that will be packed with games, giveaways and fishing tips from FLW anglers for local fisheries to help families make the most of their time on the water. A complete list of Walmart stores hosting National Fishing and Boating Week Expos will be posted in May.
“Jack Link’s is a protein snack brand that stands for quality, delicious products and fun,” says Trish Blake, FLW president of marketing. “FLW could not be more proud to be associated with such a reputable company. We look forward to building upon Jack Link’s relationship with FLW’s fan base.”
Jack Link’s snacks are packed with protein, are low in fat, calories and carbs, and can be stored in the boat, tackle box, truck or office for easy on-the-go snacking. Jack Link’s produces high-quality, great-tasting protein snacks made from lean cuts of beef, turkey, chicken and pork with flavors that range from savory to sweet to spicy and everything in between. Jack Link’s has something sure to Feed Your Wild Side and is available just about anywhere.
For more information on Jack Link’s, visit JackLinks.com.