Z-Man appoints new distribution group

LADSON, S.C. – Continuing to ride the wave of media interest, tournament success, and the ensuing groundswell of consumer demand that its product lineup has created, Z-Man Fishing Products is proud to appoint Frontier Sales & Marketing Group as its official sales agency throughout Texas, Arkansas, Louisiana, Oklahoma and Mississippi.

Founded in 1999 by Dennis Clark and Brad Downey, Frontier Sales & Marketing Group has a proven track record in building solid retail relationships and product placement. The firm currently represents iconic industry brands such as Daiwa, Schrade Cutlery, SPRO/Gamakatsu and Pelican Products.

“We’re very excited to partner with such an innovative, forward-thinking company like Z-Man,” states Brad Downey, FSMG co-founder. “Their state-of-the art product line fits perfectly within our existing portfolio of premium fishing tackle and outdoor product brands.”

Downey’s enthusiasm is shared by the Z-Man team. “I’ve had the pleasure of working with Frontier Sales in the past and have always been pleased with their professionalism and results,” states Glenn Young, Z-Man’s national sales manager. “I am looking forward to working with them again in growing Z-Man’s retail presence and sales throughout the TALO territory.”

About Z-Man Fishing Products

A bold, dynamic, Charleston, SC-based company, Z-Man Fishing Products has prided itself on bringing technology to anglers for over 25 years.

Z-Man has long been one of the industry’s largest suppliers of silicone skirt material. But, even though the company’s Original ChatterBait was creating stir on the major bass circuits, only a handful of pros associated Z-Man with this tournament-winning lure.

Today, however, all that is changing. Every day, Z-Man’s amazing 10X Tough ElaZtech soft plastics are gaining momentum among the world’s premier fresh- and saltwater baits, helping make them the fastest-growing lure brand in America.