Lowrance unveils new Elite-4, Mark-4 compact series

Compact standalone models offer high brightness, feature-packed performance at affordable prices

TULSA, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, announced today its new lineup of compact, dual-frequency fish finders with DownScan™ Imaging (DSI) and fish-finder/chart-plotter options: the Mark-4 grayscale and Elite-4 color series. Both series feature high-brightness, LED-backlit, 3 1/2-inch displays that provides exceptional visibility at wider viewing angles as well as readability in all weather conditions, including direct sunlight.

Easy to use and install, the new compact lineup is feature-packed for convenient performance at affordable prices. All Mark-4 and Elite-4 models feature award-winning Lowrance sonar with exclusive TrackBack™ functionality, allowing anglers to review up to 1 foot of sonar-display history. On chart-plotter models, boaters can also mark and save a waypoint using baitfish, game fish or structure on the sonar history.

The Mark-4 and Elite-4 line consists of six models: the Mark-4 fish finder/chart plotter, Elite-4x dual-frequency fish finder, Elite-4x DSI DownScan Imaging fish finder, Elite-4m chart plotter, Elite-4 fish finder/chart plotter and Elite-4 DSI DownScan Imaging fish finder/chart plotter.

“The Lowrance Mark-4 and Elite-4 clearly prove that customers don’t have to compromise features or performance when shopping for a new fish finder or fish finder/chart plotter at a lower price,” said Louis Chemi, chief operating officer, Navico Americas. “We designed the new series to exceed customers’ expectations while providing great value and even greater performance.”

The Mark-4, Elite-4x and Elite-4 non-DSI fish-finder models feature Lowrance’s legendary dual-frequency, transom-mount 83/200 KHz Skimmer® transducer with up to 120 degrees of fish-finding coverage, advanced signal processing and accurate water-temperature readings. The units reach depths as great as 1,000 feet and utilize proven grayscale- or color-display technologies that help distinguish bottom hardness as well as identify game fish that are on or near the bottom.

The Lowrance Elite-4x DSI and Elite-4 DSI models feature award-winning DownScan Imaging technology that allows anglers to experience a new standard in finding fish with remarkable below-the-boat, picture-like views of bottom structure as well as thermoclines, baitfish and game fish. Providing crystal-clear underwater definition in shallows or out deep, fresh water or saltwater, the Elite-4x DSI and Elite-4 DSI not only let users see vegetation and bottom structure more clearly, but also help anglers recognize variations in weed growth and bottom hardness.

The rugged, low-profile, dual-frequency DSI Skimmer transom-mount transducer with built-in temperature sensor operates at 455 kHz for wider and deeper coverage or at 800 kHz for more concentrated scans with greater target separation in shallower conditions. DSI models are also equipped with exclusive Lowrance TrackBack functionality that allows anglers to position the cursor anywhere on the display and rewind sonar history to determine the depth of a marked object – such as suspended baitfish or a thermocline.

Featuring a built-in GPS antenna, the Mark-4 and Elite-4 chart-plotter models are preloaded with a built-in U.S. base map that provides more than 3,000 enhanced lake maps with detailed shorelines and depth contours as well as coastal contours down to 1,000 feet. Giving boaters maximum flexibility to use their choice of charts, the units also feature a waterproof microSD memory-card slot for compatibility with multiple map-card options, including Navionics® Gold and HotMaps® Premium and Fishing Hot Spots®. In addition, owners can store up to 3,000 waypoints, 100 routes with 100 waypoints per route, 100 retraceable plot trails and up to 10,000 points per trail.

Easy to use and attractively priced, the new compact Mark grayscale and Elite color models feature a simplified user interface with a start-up wizard to optimize performance for specific user needs, allowing boaters to customize favorite settings. Simple to install, the compact units’ slim case design can be flush-mounted or bracket-mounted for tilt-swivel operation, and features a quick-release latch for convenient removal and remounting. The backlit, enhanced keypad provides fast one-handed control of the systems’ easy-to-use menus. All models feature a quarter-turn uniplug cable system with watertight seals for longer, trouble-free connections in all marine environments. Fully waterproof to the IPx7 standard, the new Lowrance Elite-4 and Mark-4 series are protected by a one-year limited warranty.

Available in January 2012 from authorized Lowrance dealers throughout the United States and Canada, the Lowrance Elite-4x fish finder, Elite-4x DSI DownScan Imaging fish finder, Mark-4 fish finder/chart plotter, Elite-4m chart plotter, Elite-4 fish finder/chart plotter, and Elite-4 DSI DownScan Imaging fish finder/chart plotter will be offered at suggested retail prices of $169, $269, $199, $199, $299 and $349, respectively. To locate an authorized Lowrance dealer near you or to learn more about the Lowrance Mark-4 and Elite-4 series, or the entire Lowrance line of marine electronics, please visit www.lowrance.com.