Damiki renews with FLW Outdoors
South Korean-based fishing-tackle company enters third season of sponsorship
MINNEAPOLIS – FLW Outdoors announced today that Damiki Fishing Tackle has renewed its sponsorship with the world’s leading tournament-fishing organization. Damiki first signed on as an FLW Outdoors sponsor in 2010. This summer, the South Korean-based company launched several new products including the Air Craw, Hydra Evolution and DC 400 at ICAST.
Through their sponsorship, Damiki will continue to market these new products as well as their established stable to the U.S. market. Damiki will receive exposure across all platforms of FLW Outdoors, including its tournaments, multiple websites, bass and walleye magazines, and various FLW Outdoors events.
Trish Blake, president of FLW Outdoors Marketing Division, stated: “We are delighted Damiki is returning as a sponsor for 2012. They’ve been a valued partner, and we look forward to building upon our past successes.”
In addition to being an FLW Outdoors sponsor, Damiki upholds a three-member pro staff, which includes Bryan Thrift – one of the best bass anglers in the world. Flagging Thrift in 2012 will be rookie pro Zach Caudle, the first National Guard FLW College Fishing alum to join the Walmart FLW Tour as a professional. While Thrift’s resume speaks for itself, Caudle has top-10ed in seven of the 10 college events he’s entered – the highlight being a second-place finish at the 2011 national championship. On the West Coast, pro Jason Milligan will represent Damiki via the EverStart Series Western Division.
“FLW Outdoors has proven to be a great place to showcase our tackle,” said Rodney Scott, marketing manager for Damiki USA. “We are relatively new in the U.S. market, but we’ve made great strides in just a few years; the response has been huge. Much of the credit goes to our FLW partnership and loyal pros like Bryan Thrift.”
About FLW Outdoors
FLW Outdoors is the largest tournament-fishing organization in the world, offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing at FantasyFishing.com, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge.