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FLW Outdoors, Z-Man announce partnership

FLW Outdoors, Z-Man announce partnership
Z-Man baits

MINNEAPOLIS - Providing 25 years of experience in the tackle industry, Z-Man® has joined the world's largest tournament-fishing organization, FLW Outdoors, as a sponsor.

Trisha Blake, president, FLW Outdoors Marketing Division, stated: "We are excited to have Z-Man as a partner for the 2011 tournament season. There has been a lot of discussion in the industry surrounding their products recently and we will help them continue to enhance their brand by putting their products in front of millions of fishing enthusiasts."

Through this new partnership, Z-Man will have the opportunity to set up displays and provide promotional offers to fans at the FLW Outdoors Expo, held in conjunction with tournaments along the Walmart FLW Tour, and the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing. Z-Man will be exposed to millions of fishing and outdoor enthusiasts via events held in Walmart parking lots throughout the country, where they will be highlighted in displays as well as benefit from retailtainment, a concept popularized by Walmart that brings fun to the retail environment.

Z-Man will also be featured across the multiple promotional platforms of FLW Outdoors, including all bass and walleye events, FLW Outdoors' multiple websites, FLW Outdoors magazine and additional functions operated by FLW Outdoors.

"We at Z-Man are thrilled about our partnership with FLW Outdoors," said Daniel Nussbaum, General Manager and Executive Vice President of Z-Man. "Our association with FLW Outdoors, in conjunction with our relationship with FLW Tour anglers Luke Clausen and David Goshorn, will provide us an excellent opportunity to promote our extensive product line. We are especially excited about the opportunity to generate significant exposure for our line of 10X Tough ElaZtech soft baits among tournament anglers of all levels. ElaZtech is the soft plastic material of the future, and FLW Outdoors presents an ideal platform for Z-Man to educate anglers about the virtues of our ElaZtech plastics in addition to our Original ChatterBait product line."

Z-Man baits feature ElaZtech, which is a soft and pliable substance that is 10 times tougher than other soft baits. Manufactured in South Carolina, ElaZtech baits are non-toxic and contain no PVC, plastisol or phthalates.

About FLW Outdoors

FLW Outdoors is the largest tournament-fishing organization in the world, offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world's richest fantasy sports game, FLW Fantasy Fishing at FantasyFishing.com, where competitors can play for free as well as sign up for Player's Advantage to gain an edge.

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