UPCOMING EVENT: TOYOTA SERIES - 2020 - Lake Cumberland

Diet Mountain Dew, AMP Energy join FLW Outdoors

Diet Mountain Dew, AMP Energy join FLW Outdoors

MINNEAPOLIS - PepsiCo, which offers the world's largest collection of billion-dollar food and beverage brands, is enhancing FLW Outdoors' sponsor portfolio in 2011 with two key brands: Diet Mountain Dew and AMP Energy. Both brands will be highlighted nationally across the promotional platforms supported by the world's largest tournament-fishing organization.

Trisha Blake, president of FLW Outdoors Marketing Division, said: "Diet Mountain Dew and AMP Energy are a perfect fit for our sport. We look forward to further developing their brand awareness through the outdoor enthusiasts we reach every day."

Diet Mountain Dew and AMP Energy will be exposed to millions of fishing enthusiasts via major events held in conjunction with the Walmart FLW Tour and in Walmart parking lots throughout the country. The brands will be featured in displays at FLW Outdoors tournaments and weigh-ins, as well as benefit from retailtainment, a concept popularized by Walmart that brings fun to the forefront of shopping. This enhanced exposure will lead to a stronger affinity within the outdoor market.

Diet Mountain Dew and AMP Energy will also be featured in a variety of media formats through FLW Outdoors. The two brands will have the opportunity to provide promotional offers to fans and promote their professional anglers at the FLW Outdoors Expo, held in conjunction with the Walmart FLW Tour, and the College Fishing Festivals, held in conjunction with National Guard FLW College Fishing.

"FLW Outdoors features world-class anglers competing on some of the biggest and best lakes in the country," said Russ Fliegler, manager, Shopper Marketing. "This is a natural partnership for Diet Mountain Dew and AMP Energy, two brands that anglers love and use to get up and go for early-morning blastoffs and to stay alert during long days on the water."

A significant piece of the Diet Mountain Dew and AMP Energy partnership with FLW Outdoors will be a two-person professional fishing team that will compete on the 2011 Walmart FLW Tour. Each competitor will operate a wrapped Ranger boat, and a dual-wrapped boat featuring Diet Mountain Dew and AMP Energy will be displayed around tournament stages on Tour and be towed all over the country by a matching Chevy vehicle.

Stetson Blaylock, the youngest angler ever to win an FLW Tour event, will represent AMP Energy. Blaylock, who won on Lake Norman at 21 years of age in only his third event as a professional, has earned nearly $500,000 in his brief career. Blaylock also took home the Tour's Rookie of the Year title in 2009.

Finishing in the top 20 in the FLW Tour Angler of the Year standings the past two seasons, Jason Christie will showcase Diet Mountain Dew. Christie has fished the FLW Tour for three seasons and has 29 top-10 finishes in his career. He qualified for the Forrest Wood Cup the past two seasons, but registered a top-10 finish in 2010 when he came in eighth.

About FLW Outdoors

FLW Outdoors is the largest tournament-fishing organization in the world, offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world's richest fantasy sports game, FLW Fantasy Fishing at FantasyFishing.com, where competitors can play for free as well as sign up for Player's Advantage to gain an edge.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

Marietta Bassmasters Club Wins FLW High School Fishing presented by Favorite Fishing Lake Hartwell Open

Marietta Bassmasters Club Wins FLW High School Fishing presented by Favorite Fishing Lake Hartwell Open

ANDERSON, S.C. – The Marietta Bassmasters Club duo of Carter Koza of Marietta, Georgia, and Tanner Hadden of Evans, Georgia, brought five bass to the scale Saturday weighing 12 pounds, 10 ounces to win the FLW High School Fishing presented by Favorite Fishing Lake Hartwell Open in Anderson, South Carolina... READ MORE »

Columbia’s Culbertson Wins Phoenix Bass Fishing League Wild Card Championship on Lake of the Ozarks presented by Fish-Intel.com

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OSAGE BEACH, Mo. - Boater Austin Culbertson of Columbia, Missouri, brought a two-day total of eight bass to the scale weighing 25 pounds, 9 ounces to win the no-entry fee Phoenix Bass Fishing League presented by T-H Marine Wild Card Championship on Lake of the Ozarks presented by Fish-Intel.com. For his victory, Culbertson... READ MORE »

Tennessee’s Lipscomb University Wins Abu Garcia College Fishing presented by YETI Tournament on Lake Hartwell

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ANDERSON, S.C. – Lipscomb University angler Dalton Dowdy of Chapin, South Carolina, won the Abu Garcia College Fishing presented by YETI at Lake Hartwell event Friday with a five-bass limit weighing 15 pounds even. The victory earned the Lipscomb bass club $2,000 and qualified Dowdy to compete in the 2021 College Fishing National... READ MORE »

MLF Announces Lake Chickamauga as Location of 2021 Abu Garcia College Fishing presented by YETI Open

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BENTON, Ky. – Major League Fishing (MLF) announced today that Dayton, Tennessee will host the 2021 Abu Garcia College Fishing presented by YETI Open on March 30-31 at Lake Chickamauga. The famed big-bass fishery has produced some of the best trophy bass fishing opportunities in the country and has served as a highly... READ MORE »

Louisiana’s Ruston High School Wins FLW High School Fishing presented by Favorite Fishing Sam Rayburn Open

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BROOKELAND, Texas – Louisiana’s Ruston High School duo of Garrett Pody and Zachary McMillan brought five bass to the scale Saturday weighing 16 pounds, 1 ounce to win the FLW High School Fishing presented by Favorite Fishing Sam Rayburn Open in Brookeland, Texas... READ MORE »

Stephen F. Austin University Wins Abu Garcia College Fishing presented by YETI Tournament on Sam Rayburn

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BROOKELAND, Texas – The Stephen F. Austin University team of Cooper Thor of Mansfield, Texas, and Cody Barchenger of Taylor, Texas, won the Abu Garcia College Fishing presented by YETI at Sam Rayburn event Friday with a five-bass limit weighing 19 pounds, 7 ounces. The victory earned the Stephen F. Austin bass club $2,000 and qualified them to compete in the 2021 College Fishing... READ MORE »

Missouri’s Macy Wins Phoenix Bass Fishing League presented by T-H Marine All-American on Lake Hartwell presented by TINCUP

Missouri’s Macy Wins Phoenix Bass Fishing League presented by T-H Marine All-American on Lake Hartwell presented by TINCUP

ANDERSON, S.C. – Boater Chris Macy of Diamond, Missouri, won the 37th annual Phoenix Bass Fishing League presented by T-H Marine All-American on Lake Hartwell presented by TINCUP Friday, bringing a five-bass limit to the scale weighing 13 pounds, 1 ounce. Macy’s three-day total of 15 bass weighing... READ MORE »

Tennessee’s Goade Takes Lead at Phoenix Bass Fishing League presented by T-H Marine All-American on Lake Hartwell presented by TINCUP

Tennessee’s Goade Takes Lead at Phoenix Bass Fishing League presented by T-H Marine All-American on Lake Hartwell presented by TINCUP

ANDERSON, S.C. – Fifty-five of the top weekend boaters and co-anglers from across the country continued their three-day battle Thursday for a top prize of $120,000 at the 37th annual Phoenix Bass Fishing League presented by T-H Marine All-American on Lake Hartwell presented by TINCUP... READ MORE »

Missouri's Lippe Leads Phoenix Bass Fishing League presented by T-H Marine All-American on Lake Hartwell presented by TINCUP

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ANDERSON, S.C. – Boater Dustin Lippe of Lampe, Missouri, took the early lead Wednesday at the 37th annual Phoenix Bass Fishing League presented by T-H Marine All-American on Lake Hartwell presented by TINCUP with a five-bass limit weighing 12 pounds even. Right behind Lippe in second place is Leesburg, Ohio’s Cole Floyd, who brought five bass to the scale good for 11 pounds, 10 ounces... READ MORE »

Toyota Series Wraps Up Angler of the Year Awards

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BENTON, Ky. – Major League Fishing (MLF) and Fishing League Worldwide (FLW) announced today the final standings for the 2020 Toyota Series and the eight division Strike King Angler of the Year (AOY) title winners. The top pro and co-angler from the point standings after each division’s three regular-season tournaments won the Strike... READ MORE »

Poche Wins Toyota Series Event on Lake Seminole

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BAINBRIDGE, Ga. – Major League Fishing (MLF) pro Keith Poche of Pike Road, Alabama, brought a five-bass limit to the scale Saturday weighing 15 pounds, 6 ounces to win the three-day Toyota Series at Lake Seminole tournament in Bainbridge, Georgia. Poche’s three-day total of 15 bass weighing 46-6 earned him the win by a 9-ounce margin over second-place angler Mikey Keyso, Jr. of North Port, Florida... READ MORE »

Bethel University Angler Huff Wins Toyota Series Event on Table Rock Lake

Bethel University Angler Huff Wins Toyota Series Event on Table Rock Lake

BRANSON, Mo. – Toyota Series angler Cody Huff of Ava, Missouri, who also competes on the Abu Garcia College Fishing circuit for Bethel University, brought a five-bass limit to the scale Saturday weighing 15 pounds, 6 ounces to win the three-day Toyota Series at Table Rock Lake tournament in Branson, Missouri. Huff’s three-day total of 15 bass weighing 46-4 earned him the win by a 3-pound, 2... READ MORE »

Lake Hartwell Gears Up for 2020 Phoenix Bass Fishing League presented by T-H Marine All-American presented by TINCUP

Lake Hartwell Gears Up for 2020 Phoenix Bass Fishing League presented by T-H Marine All-American presented by TINCUP

ANDERSON, S.C. – The best weekend anglers from across the nation will come together Nov. 11-13 for the 37th annual Phoenix Bass Fishing League presented by T-H Marine All-American presented by TINCUP on Lake Hartwell in Anderson, South Carolina. The three-day no-entry-fee event – hosted by Visit Anderson – features a boater/co-angler format, with lucrative payouts and serves as a... READ MORE »

Wagner Wins Toyota Series Event on Dale Hollow Lake

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Toyota Series to Host Event on Lake Seminole

Toyota Series to Host Event on Lake Seminole

BAINBRIDGE, Ga. – The 2020 Toyota Series Southern Division will finish its season with a tournament next week in Bainbridge, Georgia, Nov. 5-7, with the Toyota Series at Lake Seminole. Hosted by the Bainbridge Convention and Visitors Bureau, the three-day tournament will feature the region’s best bass-fishing pros and co-anglers casting for a top prize of up to $65,000, plus a $35,000 bonus if... READ MORE »

Toyota Series to Host Event on Table Rock Lake

Toyota Series to Host Event on Table Rock Lake

BRANSON, Mo. – The 2020 Toyota Series Plains Division will wrap up with a tournament next week in Branson, Missouri, Nov. 5-7, with the Toyota Series at Table Rock Lake. Hosted by Explore Branson, the three-day tournament will feature the region’s best bass-fishing pros and co-anglers casting for a top prize of up to $65,000, plus a $35,000 bonus if the winner is a qualified Phoenix Boat owner... READ MORE »

MLF Announces 2021 Abu Garcia College Fishing Schedule, Rules and Entry Dates

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BENTON, Ky. – Major League Fishing (MLF) announced today the schedule, rules, payouts and entry dates for the 2021 Abu Garcia College Fishing season, culminating in the Abu Garcia College Fishing presented by YETI National Championship presented by Lowrance on Grand Lake in Grove, OK, as well as advancement opportunities for anglers to compete as boaters and co-anglers in the 2021... READ MORE »

Georgia’s Nelson Wins Phoenix Bass Fishing League Regional Championship on Lake Lanier

Georgia’s Nelson Wins Phoenix Bass Fishing League Regional Championship on Lake Lanier

GAINESVILLE, Ga. - Boater Chris Nelson of Social Circle, Georgia, brought a three-day total of 15 bass to the scale weighing 50 pounds, 13 ounces to win the no-entry fee Phoenix Bass Fishing League presented by T-H Marine Regional Championship at Lake Lanier. For his victory, Nelson earned $60,000, including a new Phoenix 819 Pro bass boat with a 200-horsepower Mercury outboard and automatic... READ MORE »

Missouri’s Fitzpatrick Wins Phoenix Bass Fishing League Regional Championship by Four Ounces on Table Rock Lake

Missouri’s Fitzpatrick Wins Phoenix Bass Fishing League Regional Championship by Four Ounces on Table Rock Lake

BRANSON, Mo. - Boater Roger Fitzpatrick of Eldon, Missouri, brought a three-day total of 15 bass to the scale weighing 38 pounds, 4 ounces to win the no-entry fee Phoenix Bass Fishing League presented by T-H Marine Regional Championship at Table Rock Lake. For his victory, Fitzpatrick earned $60,000, including a new Phoenix 819 Pro bass boat with a 200-horsepower Mercury outboard and automatic... READ MORE »

MLF Announces 2021 Phoenix Bass Fishing League presented by T-H Marine Schedule, Entry Dates and Advancement Opportunities

MLF Announces 2021 Phoenix Bass Fishing League presented by T-H Marine Schedule, Entry Dates and Advancement Opportunities

BENTON, Ky. – Major League Fishing announced today the schedule, rules, payouts and entry dates for the 2021 Phoenix Bass Fishing League presented by T-H Marine, offering weekend anglers the best payouts and advancement opportunities for the lowest entry fees available... READ MORE »