UPCOMING EVENT: T-H Marine BFL - 2020 - Sam Rayburn Reservoir

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FLW Outdoors announces long-term title sponsorship agreement with Walmart

FLW Outdoors announces long-term title sponsorship agreement with Walmart
FLW Outdoors "Breaking News"

ATLANTA - FLW Outdoors announced that it has agreed to a long-term sponsorship with Walmart to become the title sponsor of FLW Outdoors, beginning in 2011. Per FLW Outdoors' policy, terms of the agreement were not disclosed.

This new partnership will serve as a key component in combining several marketing and promotional opportunities including, but not limited to, Walmart in-store product marketing and promotions, retailtainment at fishing tournaments and at Walmart stores, and advertising and marketing through FLW Outdoors' worldwide media owned outlets.

Irwin L. Jacobs, Chairman of FLW Outdoors, stated, "Walmart has been an integral part of professional and recreational fishing for many years. We recognize Walmart's renewed, long-term commitment to FLW Outdoors as a substantial and important confirmation of Walmart's support for their customers' passion for the outdoors."

"Many Walmart customers have a deep commitment to the outdoors. To them, time spent fishing represents `living better,'" said Stephen Quinn, executive vice president and chief marketing officer of Walmart. "Through this partnership, we see another way to connect with this important segment of our customer base while nurturing additional interest in fishing at all levels, whether professional or recreational."

Local Walmart stores will be offering in-store family-friendly events, such as fishing simulators, and an expanded assortment of fishing gear for sale. Individual stores will also play supporting roles for FLW tournament events around the country.

Walmart will serve as title sponsor across multiple circuits of FLW Outdoors including the FLW Tour. As part of the sponsorship, Walmart will receive exposure and prominent presence across the multiple platforms of FLW Outdoors, including all bass and walleye events, FLW Outdoors' multiple websites, FLW Fantasy Fishing, FLW Outdoors Magazine, "FLW Outdoors" television show, broadcast to over 500 million households in 24 countries, and additional marketing functions operated by FLW Outdoors.

Walmart began its sponsorship of FLW Outdoors in 1997 and that commitment served as the first of its kind for the world's largest retailer and for the sport of bass fishing.

About FLW Outdoors

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 189 tournaments in 2010. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing awarding the largest prizes in the history of fantasy sports. FLW Outdoors memberships are available featuring numerous benefits including Player's Advantage. For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing, visit FantasyFishing.com.

About Walmart

Wal-Mart Stores, Inc., (NYSE: WMT) serves customers and members more than 200 million times per week at more than 8,400 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune magazine's 2010 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/Walmartnews. Online merchandise sales are available at www.walmart.com and www.samsclub.com.

Tags: pre-tournament  2010-08-05-forrest-wood-cup 

Cumberland Practice with Bryan New

Cumberland Practice with Bryan New

Bryan New has steadily been making a case to be considered one of the brightest rising stars of the sport. Five top 10s in T-H Marine Bass Fishing League (BFL) and Costa FLW Series events this year proves it, as does his inclusion in the Costa FLW Series Championship field. New gives an inside look at how he’s been tackling the puzzle that is the FLW Series Championship on what might prove to be an unusually stingy fishery. READ MORE »

Olson Scouts Cumberland

Olson Scouts Cumberland

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Roaming Cumberland with Davidson

Roaming Cumberland with Davidson

Davidson, a West Virginia native, qualified for the Costa FLW Series Championship out of the Northern Division and has fished the T-H Marine Bass Fishing League (BFL) Mountain Division quite a bit. He’s spent a lot of time on Cumberland and nearby Dale Hollow in the cooler months. As such, he’s one of a handful that pundits are definitely keeping an eye on heading into the championship, and he was kind enough to let me tag along for part of the second practice day on the Kentucky reservoir. READ MORE »

2019 Costa FLW Series Championship Roster

2019 Costa FLW Series Championship Roster

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The Layout of Lake Cumberland

The Layout of Lake Cumberland

The ninth largest reservoir in the U.S., Lake Cumberland is a perfect stage for the Costa FLW Series Championship. Home to all three bass species and over 1000 miles of shoreline, the lake can swallow up a big field with relative ease, and with the fall bite starting to pick up in earnest and the water level lower than usual, the fishing should be pretty good. READ MORE »

Previewing the Costa Championship

Previewing the Costa Championship

When 200 pros (and 200 co-anglers) descend on the southern Kentucky reservoir for the Costa FLW Series Championship, they’ll be facing conditions that might look nothing like what they’ll see as the official practice period opens this weekend. Forecasts call for ample rain over the weekend, and lake levels are likely to fluctuate as a result. READ MORE »

Eyes on the Weather at Lake of the Ozarks

Eyes on the Weather at Lake of the Ozarks

Wrapping up the Costa FLW Series Central Division with an early fall stop at Lake of the Ozarks has become a tradition over the last few years. This year, the final stop of the season is presented by Evinrude and takes place Oct. 10-12, which should be good timing for a number of patterns to play. READ MORE »

Transition Time at Grand Lake

Transition Time at Grand Lake

Grand Lake has been flooded for most of the summer, and, as a result, it hasn’t received as much fishing pressure as is typical for one of the premier fisheries in the region. Weights for the Costa FLW Series Southwestern Division finale, presented by T-H Marine, have the potential to be outstanding for this time of year, but it may all come down to what the weather decides to do leading up to the event. READ MORE »

The Cal Delta is Looking Good

The Cal Delta is Looking Good

This week the Costa FLW Series Western Division will conclude with the final event of the season on the California Delta. The tournament, which is presented by Power-Pole, should showcase a different side of the Delta, given that most of the Western Division tournaments on the famed fishery take place in the spring. That said, last year’s event on the Delta fell on nearly identical dates as this year and could be a good tease for how things may shake out this time around. READ MORE »

Big Smallmouths, Big Water for Season Finale

Big Smallmouths, Big Water for Season Finale

Any tournament with smallmouths in it is a good one, but when the Costa FLW Series Northern Division presented by Gajo Baits heads to the St. Lawrence River it's usually a show-stopper. This year’s event, which is presented by Realtree Fishing, shouldn’t be any different as the Northern Division looks to close its season out on one of the best smallmouth fisheries in the world September 19-21. READ MORE »

Another Potomac Rumble Looms

Another Potomac Rumble Looms

Moving south from Lake Champlain, the second stop of the 2019 Costa FLW Series Northern Division presented by Gajo Baits is on the Potomac River. The tournament, which is presented by Lowrance and runs Aug. 22-24, should offer a fairly standard set of August conditions for the anglers, with plenty of quality largemouths to go around. READ MORE »

Smith Honored with Sportsmanship, Community Leadership Award

Smith Honored with Sportsmanship, Community Leadership Award

Capt. Blake Smith was presented with the 2019 Forrest L. Wood Sportsmanship & Community Leadership Award by the award’s namesake, Forrest Wood, at the 2019 FLW Cup pre-tournament banquet in Hot Springs, Ark. Smith, of Lakeland, Fla., has fished the FLW Tour since 2015. READ MORE »

Day 3 of Practice with Scanlon

Day 3 of Practice with Scanlon

Casey Scanlon won the FLW Tour season finale at Lake Champlain, which he almost had to do to make the FLW Cup. Now that he’s here at Lake Hamilton, he’s got a shot at $300,000 and a possible edge over the competition due to his momentum and extensive Ozark experience. READ MORE »

Hard Lessons and the FLW Cup

Hard Lessons and the FLW Cup

Two terrible tournaments to end the season cost Miles Burghoff his shot at the Polaris Rookie of the Year title. This week at the FLW Cup on Lake Hamilton, he's hoping to apply the lessons learned at the end of the season to his preparation for the championship event. READ MORE »

Thrift Roams Hamilton on Day 2

Thrift Roams Hamilton on Day 2

In seemingly any tournament that Bryan Thrift shows up to he is without a doubt one of the favorites to win. With two FLW Tour Angler of the Year titles, six Tour wins and five Costa FLW Series wins – including his most recent on Lake Champlain just a few weeks ago – it’s easy to understand why. READ MORE »

Riding Around Practice on Day 2

Riding Around Practice on Day 2

In a Ranger Z520L with a 250-hp Evinrude G2, it takes about 15 minutes to run from Carpenter Dam, which impounds Lake Hamilton, to the Blakely Mountain Dam that separates Hamilton from Lake Ouachita. If you stop and chat with 11 pros along the way, however, you’ll need most of the morning, but you’ll also wind up with a pretty sound idea of what’s going on at Hamilton for this week’s FLW Cup. READ MORE »

The First Morning with B. Lat

The First Morning with B. Lat

You won’t hear Brian Latimer complain about hot weather and tough fishing in Arkansas during this week’s FLW Cup at Lake Hamilton. For B. Lat, sweating it out on the water is vastly better than working in the heat installing landscaping and mowing lawns for a living, which is what he was doing just a few years ago. A lot’s changed since those days. Now, Latimer is an FLW Tour champion, with a growing fishing media company and his first shot at a Cup title. READ MORE »

FLW Cup Schedule of Events

FLW Cup Schedule of Events

The FLW Cup goes down August 9-11 on Lake Hamilton in Hot Springs, Ark. As the crowning event of the FLW Tour season, there’s naturally a lot that goes with it, from takeoffs, the FLW Expo, a Trace Adkins concert and of course the weigh-ins at the Bank OZK Arena. Below you’ll find everything you’ll need to follow or attend the Cup, from the times to each event and seminar to each giveaway going on. Keep in mind, everything is free to attend and all times are Central. READ MORE »

Pre-Practice Report from Hamilton

Pre-Practice Report from Hamilton

For some, preparation has been in the form of map study and online research, while others have made the trek to Lake Hamilton to get eyes on the playing field, which went off limits July 22. READ MORE »

The FLW Cup Playing Field

The FLW Cup Playing Field

It’s been 14 seasons since the FLW Cup has been held at Lake Hamilton in Hot Springs, Ark. In the years since, FLW fans have likely developed some familiarity with nearby Lake Ouachita, which has been a frequent destination for the Cup and, in fact, hosted last year’s championship event. Hamilton is less-known because it hasn’t gotten the nod to host the finale since July 2005, when George Cochran won his third bass-fishing world championship . READ MORE »