Carlson blog: A plea to tackle companies

FLW Outdoors is "Inside ICAST" at Las Vegas.

Tournament bass fishing season is in full swing, even if the weather in most of the country may not feel like it. From now until mid-summer, culminating with ICAST in July and the Forrest Wood Cup in August, tackle companies across the industry will be launching their newest mouse traps - all guaranteed to catch more fish than the others. For tackle hoarders like myself, it truly is an exciting time. Innovation is my favorite aspect of bass fishing. From product designers to pros, it's all about continuous improvement. I do have one complaint and I think buying all these lures over the years gives me the right to air that complaint - so here goes. When launching a new product, tell me how it fits into an angler's repertoire. The more information the better. Nothing turns me off more than a new lure that supposedly works all year round in all types of cover - basically every scenario a fishermen will ever encounter. That may sound great in theory and look great on printed packaging, but in reality it's not helpful. Sorry folks, there is no magic bullet in bass fishing, not even the Alabama rig. That is why we have all this tackle in the first place. In my opinion, the two most diverse baits on the planet are the ChatterBait and the Senko. And like all lures, both work better in certain circumstances - the ChatterBait in stained water around vegetation and the Senko in clear water during springtime. Back to new baits. I want to know when this bait excels. What is the ideal situation to throw it? Water clarity? Water temperatures? How deep does it run? How does it deflect off of or come through cover? How does it compare to other similar baits? When do I want a rattle and when don't I? Is the action natural or do I have to impart it? Of course, some tackle companies are better at providing this information than others. I have a feeling that many use the broader-brush approach thinking they'll capture more trial sales from casual fishermen. That may be true initially, but it's not sustainable. If the consumer isn't using the bait in the correct conditions, it won't catch many fish. That's the cold truth and it translates into fewer repeat sales in the long run. Even worse, that single bait could deteriorate the overall strength of the brand. I think catering a detailed message to the hardcore buyers is a superior strategy. This is where pro staffers become a huge asset. They can provide the in-depth information (often via two-way communication such as seminars, live chats, etc.) without being restricted by word counts on a marketing brochure or press release. Armed with this knowledge and a handful of new baits, we diehards will hit the water and conduct testing of our own. And instead of buying a few more like casual fishermen, we'll load the tackle box and buy out the entire store if the thing works. So please tackle companies, cater to us, your serious buyers, and let's make 2014 the year we close the information gap. The more we know, the better we'll do and most importantly for you, the more we'll buy.

Tags: blog  brett-carlson 

/tips/2015-05-19-blog-what-might-have-been-at-eufaula

Blog: What Might Have Been at Eufaula

Lake Eufaula is in the books, but ever since the tournament I haven’t slept very well. If you know me, you know I just “love” losing fish, but I think this latest event was the worst of my career. I finished 12th, which isn’t so bad, but the “what could have beens” got me again. On the last day of practice, I caught nearly 30 pounds, including one around 10 pounds and a 7 1/2-pounder, making it a day I’ll never forget. READ MORE »

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Blog: Frogging of a Different Kind

As a bass fisherman, I have a special feeling for that time of year when I can start fishing a frog again. I’m not sure if the rush of adrenaline I feel is from that first explosion when a bass crashes the frog, or the anticipation of it. Whatever it is, I love it! READ MORE »

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Blog: Make a Plan and Work the Plan

I’m not going to sugarcoat it: I’m bombarded with an array of emotions and a new to-do list every day. I’m not good enough. I don’t have the money. Make a Facebook post. Call mom. I don’t have enough time. I’m too tired. I’ll be treated poorly. Rig rods. Do sponsor work. People won’t like me. My son will miss me. I’ll miss my family. READ MORE »

/tips/2015-04-24-blog-east-vs-west

Blog: East vs. West

I’m not going to say the West is better than the East, or vice-versa. However, I am going to say that where fishing is concerned, there are some distinct differences between the two. The list is long and I’m sure that you can think of many additional differences, but here are a few things I have found that separates the two locales. For the purposes of this blog, let’s make the dividing line the Mississippi River although I think we should include Texas with the East. READ MORE »

/tips/2015-04-21-blog-the-bucket-list

Blog: The Bucket List

I lived my first 25 years in the Midwest, and I used to get horrible cabin fever this time of year. Sitting in front of a television and watching Jimmy, Hank, Roland and Bill catch monster bass on a spinnerbait on every single cast only made it worse. READ MORE »

/tips/2015-04-14-blog-back-in-the-groove

Blog: Back in the Groove

It feels good to be in full swing of the tournament season again. We just finished the second stop of the Walmart FLW Tour on Lewis Smith Lake, and it was an excellent event. READ MORE »

/tips/2015-04-14-5-pivotal-moments-in-my-career

5 Pivotal Moments in my Career

The FLW College Fishing Open on Kentucky Lake marked the beginning of my senior campaign. While it was great to get on some open water for the first time in months (though we didn’t finish very well), it also had me looking back at five events that, more than any others, led me to this point. READ MORE »

/tips/2015-04-14-a-year-of-new-firsts

A Year of New Firsts

There are a lot of firsts in my life now: my first full year on the Walmart FLW Tour, the first time not to fish any full B.A.S.S. circuit in many years, the first time to fish with co-anglers in a long while, the first time to compete at Beaver Lake, and so on. READ MORE »

/tips/2015-04-10-up-then-down-again

Up, Then Down Again

The highs and lows in this sport are amazing. They are amazing and sometimes hard to deal with. Sometimes you just have to test yourself on how thick your skin really is. For example, consider my highs and lows in the last few months. READ MORE »

/tips/2015-04-07-sweet-home-alabama

Sweet Home Alabama

Hey everyone, I'm just getting back and caught up from the second stop of the Walmart FLW Tour at Lewis Smith Lake. The lake was fishing like never before, and all the fish have grown up quickly on those blueback herring. Now that I've been back home a week and watched all the videos and read all the articles about the top 10 anglers I can say I have zero regrets! READ MORE »

/tips/2015-04-02-when-everything-comes-together

When Everything Comes Together

Dave Lefebre describes what baits and techniques he used to win the Walmart FLW Tour event on Lewis Smith Lake in this week's blog. READ MORE »

/tips/2015-03-18-expect-change-and-adapt-to-it

Expect Change and Adapt to It

Ish Monroe explains how to adapt to changing conditions and recommends to always fish your strengths in this weeks blog. READ MORE »

/tips/2015-03-17-so-you-want-to-be-a-co-angler-

So You Want to be a Co-Angler?

First and foremost, I know I’m fishing the tournament as a co-angler and I make sure that I not only stay out of my pro’s way, but I do what I can to assist him throughout the day. This starts at the ramp with assisting him with the launch where possible. READ MORE »

/tips/2015-03-16-a-30-piece-puzzle-with-four-pieces-missing

A 30-Piece Puzzle with Four Pieces Missing

The whole time I was down in Florida during the FLW Tour opener on Lake Toho I felt like I was trying to put together a 30-piece puzzle with four pieces missing. The weather was right, the water temperature was right, the thousands of acres of vegetation looked right, but one thing was wrong: the fish! READ MORE »

/tips/2015-03-12-a-clean-slate

A Clean Slate

The 2015 season opener of the Walmart FLW Tour wasn’t at Okeechobee, as in recent years, but at Lake Toho in central Florida. I was excited about the change, and even more pumped to start a fresh new season after blowing my motor on day one of the first event last year. READ MORE »

/tips/2015-02-27-toho-bound

Toho Bound

You have to understand that having home field advantage in fishing is the absolute worst. There are so many demons; you have too much information, you start fishing the lake’s history – it goes on and on and it’s very hard for a professional angler to mentally break that barrier. READ MORE »

/tips/2015-02-25-3-thoughts-on-toho

3 Thoughts on Toho

I was without power for three days after the first storm, but it snowed again this weekend and there is supposed to be more weather on the way. Suffice to say, I can’t get to Florida and Lake Toho fast enough. READ MORE »

/tips/2015-02-20-east-to-west

East to West

As a tournament angler, I realize that a primary aspect of my job is to be able to catch fish anywhere, in all types of fisheries, under a variety of conditions. READ MORE »

/tips/2015-02-12-from-swamp-pro-to-bass-pro

From Swamp Pro to Bass Pro

When most people hear the name “T-Roy Broussard,” they think of me as the Texan in the big green airboat on the reality television show Swamp People. Three years ago I was introduced to households across the world as a burly alligator hunter that made a living off of the land. READ MORE »

/tips/2015-01-29-here-we-go

Here We Go

The 2015 bass tournament season is officially underway and I am super-excited about the changing dynamics. There is no doubt that the economy is improving and the 250-boat field that fished the first Rayovac FLW Series event on Lake Okeechobee is testament to that. READ MORE »