January 27, 2014
Chevrolet and Chevrolet dealers have been dedicated supporters of the American Cancer Society for 11 years and have helped contribute millions of dollars toward the fight against cancer. Purple is the color of cancer survival, and "Purple Roads" is our way for consumers to come together with Chevrolet and the American Cancer Society to stand strong for those who've faced cancer. Action is the strongest way to improve the lives of those with cancer today and help find cures to end the disease tomorrow. Please help reach more survivors than ever before by spreading our message throughout your communities. Purple your profile Please join us in showing your support for World Cancer Day on Feb. 4. Beginning Jan. 27, join the Purple Roads initiative and turn your Facebook and Twitter profile pictures purple at chevy.com/purpleroads. Chevrolet will contribute $1 to the American Cancer Society for every profile, up to $1 million. For more information, check out chevy.com/purpleroads. To view a video overview of the Purple Roads initiative, click here.