UPCOMING EVENT: Walmart Bass Fishing League - 2015 - Lake Sinclair

Angler promotional avenues abound

Enhanced angler profile pages, like this one for FLW Tour pro Mark Rose, are just some of the ways FLWOutdoors.com is working to better promote anglers to their fan base.

My, how times change. It used to be all a person needed to be a professional angler was the ability to catch fish consistently, an ability to read water, a solid knowledge of fish behavior and a proficiency at a handful of baits and an angler could nab a few sponsors and enjoy the pro angler life. Then along came the Internet - and with it, social media. Now any aspiring pro angler must also be able to blog, Tweet, Facebook and shoot and post video on the fly to keep their persona visible to the public, fans and sponsors alike. The Internet changed the way anglers marketed themselves. It even changed an entire industry - the media who cover the anglers and the sport of professional bass fishing. Consider this stat: Adults spend more media time on mobile devices than newspapers and magazines combined (eMarketer, December 2011). Fifteen years ago I was an outdoor writer for a daily newspaper. I received press releases and story pitches from agencies and writers by snail mail and fax. Today, my department pitches members of the media mainly using email and through social media. Gone are the days of newsrooms full of reporters hoofing a beat and chasing down leads the old-fashioned way. Today, with press releases, photos and even video sent via email, reporters covering an FLW tournament can manage the whole thing from their living room. Perhaps the ones with the most to gain in this electronic information revolution is the angler. It's easier than ever for Joe Pro to let his fans and sponsors know what he's doing with just a few flick of the fingers on a cell phone. The public relations department at FLW has accepted this change, and I think our efforts at promoting our anglers and FLW are stronger than ever thanks to social media. Our social media efforts include our accounts on Facebook, Twitter, YouTube and Pinterest. We're even posting some pretty cool photos on Instagram. When anglers post to their social media accounts and tag FLW, chances are they get a reciprocal share from us. This cross-pollination of promoting is the very basis of social media. Both parties benefit promotionally from the usage. Chad Gay, FLW Director of Public Relations But we're taking angler promotion beyond social media. For example, we currently have eight pro anglers who contribute blogs to FLWOutdoors.com. Besides updating you with the latest trends, thoughts and techniques on competitive fishing, these blogs also list links to the anglers' personal websites, social media accounts and so on. Again, both parties benefit from the content. The more anglers promote themselves, the more they promote FLW. As a result, FLW promotes the anglers by sharing their social media interactions. And the anglers' friends promote them by sharing the interactions. And FLW fans share the interactions. And so on, and so on. It's a whole six-degrees-of-FLW-angler thing. I get asked quite a bit by people how a person makes a career of professional fishing. Years ago I would have said all it takes is practice, practice and more practice. Now I tell people to fish all the time and volunteer at trade shows or industry events to make sure people know you're willing to work hard. But more than anything, make sure you understand self-promotion and what a valuable tool social media is. By the way, I encourage all anglers on the FLW Tour to submit blogs for FLWOutdoors.com by contacting either myself at cgay@flwoutdoors.com or Gary Mortenson at gmortenson@jacobsinteractive.com. Consider this your invitation to let us promote you.

Tags: blog  chad-gary 


How to Catch Big Fall Smallmouths

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Weekend Angler: Off the Water Practice

Of all the excuses I hear fisherman use when it comes to fishing tournaments, the one that intrigues me the most is, "I haven't been out that much, so I couldn't practice." There is no substitute for time on the water – that is not debatable – but there are things that can be done to assist you in your weekend efforts if you can’t spend every free moment on the water. Below you’ll find just a few tips to hopefully help you become a more efficient angler. READ MORE »


The Good Ol' Days

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Frog fishing 101

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A Fisherman or Fisher of Men?

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Rhinos, Bass and Great White Sharks

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Getting Whipped by the Young Bucks

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SOAR Derby a Success

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Shifting Gears

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Do You Really Need So Much Stuff?

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Never Miss a Bass Again

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A Bass is a Bass, But Not Always

Amigos, as you may remember, we left the past blog with a big question mark on the well-known saying, “A bass is a bass, no matter what.” Well, it’s time to give you a different point of view. A lot of you, while reading these lines, might start questioning my ideas. READ MORE »


From Kayak to Bass Boat

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More Than a Fisherman

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The "No Excuse" Guide

Chatter can be dock talk, personal abusive talk, hater talk, fan talk and everything in between. The list goes on. I truly believe tournament fishing is all a mental game. I feel that the most successful anglers know how to tune it all out and fish in the zone. It is crucial to know how to tune out all the chatter and shut up and fish. READ MORE »


Missed Chances at the Finale

The final Walmart FLW Tour event on the Potomac River was a tough event for me. After one of the strongest practices I’ve ever had there, or anywhere, really, I drove home scratching my head. READ MORE »


My Lost-Fish Troubles Continue

Lake Chickamauga is loaded with big bass, and for the first time in three previous visits I felt really good after the practice period was over. Unfortunately, it didn’t quite work out for me, and I ended the event after day two by missing the top-20 cut by a mere 4 ounces. READ MORE »


Blaukat on Climate Change

As many of you know, for years I’ve been an outspoken voice on environmental issues. As a result, I’ve been celebrated by some and ostracized by others. But what some think of me being the messenger is irrelevant. It’s not about the messenger – as much as detractors try to make it out to be – it’s about getting the message out. I want to start by saying that the debate of whether or not climate change is man-made is over. It’s real, and it’s right here in our faces. READ MORE »


Running a College Club

The sport of college bass fishing is growing at an incredible pace. During my freshman year (2011-2012), tournament fields were limited to 50 anglers, and boats were supplied by Rayovac FLW Series volunteer competitors. During the end of my senior year this season, field sizes grew larger at every tournament, and we saw more colleges providing boats for student anglers – signs of growth for sure. READ MORE »


Blog: I’m Hooked

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