FLW is sponsored by some of the highest-profile organizations in America today including the Walmart, General Motors, 3M, Castrol, Rayovac and Kellogg’s. FLW pro anglers are selected to proudly represent and become brand ambassadors for these brands. Team anglers include fan favorites such as Castrol pro David Dudley of Lynchburg, Va., Rayovac pro Jacob Wheeler of Indianapolis, Ind., Chevy pro Bryan Thrift of Shelby, N.C., Frosted Flakes pro Dave Lefebre of Erie, Pa., and Chevy pros and legends of the sport Larry “the General” Nixon of Bee Branch, Ark., and Jimmy Houston of Cookson, Okla.