UPCOMING EVENT: Bass Fishing League - 2016 - Lake Okeechobee

Tips for fine-tuning portfolios

Balog's resume and portfolio services are geared toward helping anglers take the next step in their professional careers.

Resume services can help take anglers to the next level of professional career development

In several editions of The Bottom Line, there has been much written about the importance of resumes, portfolios and quarterly reports within the business side of fishing. But compiling an entire fishing career into a concise portfolio is a challenging task. Consequently, a few readers of The Bottom Line have inquired about resume services that are tailored specifically for tournament bass anglers.

Enter Joe Balog and Millennium Promotions Limited.

If the name Joe Balog sounds familiar, there is a reason: he won the 2001
Everstart Championship on Lake Pickwick. Also, Balog is a familiar face at sports shows working seminars on the famous Hawg Trough mobile fish tank. A 10-year veteran of the outdoor sports show circuit, Balog now travels the country, Hawg Trough in tow, working 15 to 20 shows per year.

In 2000, Balog combined his knowledge of tournament bass fishing and his experience in outdoor sports marketing to create Millennium Promotions. The primary focus of his business is to help individuals who are trying to further their exposure in the outdoor sports market.

Most of Balog's clientele are professional bass anglers. Balog essentially "packages" anglers for a target audience. What makes his services appealing to bass anglers is that he customizes each resume package to fit the angler. He identifies each angler's unique promotional capacities and then he condenses and quantifies those abilities into a package that is designed for a specific audience.

"For example, I have an angler in the Northeast who fishes 20-plus tournaments a year on the Great Lakes. He wins about 80 percent of them," says Balog. "His fishing techniques involve drifting deep, open water - techniques that require particular rods, fluorocarbon line, rough water boat handling skills, and oxygen injected livewells - all of which are unique promotional opportunities for products.

"Some anglers are professional guides," continues Balog. "Their unique promotional capacity lies in being able to put products in the hands of consumers on a daily basis. I have one angler who is neither a guide nor a tournament angler, but he works dozens of sports shows in a season and he can sell products."

Once Balog identifies an angler's promotional value, he then considers the audience of the resume package. Due to Balog's extensive experience in the fishing industry, he knows what companies are looking for in anglers.

"Tailoring a package for the intended audience is just as important as defining the promotional characteristics of an angler," says Balog. "A resume package going to a non-endemic (outside the industry) company would be much different than a package for a company that makes fishing-related products. A package going to the media is much different than a package going to a company.

As an example of tailoring packages for specific audiences, Balog points to his own portfolios. His own resume package includes his background, promotional show experience, major media coverage, and his tournament performance. But his Media Support Package focuses on fishing article ideas for writers, useable quotes for the press as well as a selection of color photos which can be removed from the package and used by the media at anytime.

Balog also provides a quarterly report service for anglers. He realizes that tournament anglers do not have the time to keep up with their own "paper trail" of media exposure. Anglers who use Balog's quarterly report service simply phone Balog to tell him when and where an exposure occurred.

"We get every known fishing publication at the office," says Balog. "And I can pull news and photos off the Internet. The only things I cannot cover are daily newspapers. If an angler is featured in a newspaper, he is responsible for sending me the clipping. From there, I can scan it and incorporate it into his update."

Whether it is a 10-page resume package, or a single page progress report, Balog's final product is top notch. He maintains a battalion of cutting edge graphic design technology that allows him to create impressive portfolios. Every package is spiral bound with color photos and dynamic page layouts.

Portfolio tips

Balog offers some resume tips for anglers who are interested in compiling a resume package.

* Use plenty of photos in a variety of settings. "Photos are great, but do not overuse tournament stage photos or `grip n' grin' photos. Some of the most effective photos for industry companies are ones that show the angler actually working a show or demonstrating a product to a consumer."

*The fishing industry does not revolve around tournament performances. "In many of my resume packages I do not lead off with tournament performances and I rarely go back more than the last three years in tournament records. I often start packages with contact/biographical information, promotional experience and media coverage, followed by tournament records."

*Use sponsors' logos instead of a black and white sponsor list. "If an angler already has sponsors, I always list those sponsors with the companies' color logos."

*When showing media coverage, focus on the headlines and product mentions. "Sometimes I use newspaper and magazine articles as page backgrounds. I will lay it out so that only the headlines and pertinent product mentions are highlighted."

*Include quotes from radio shows and videos. "Always get tapes of radio or video coverage and then list product quotes in your package. This demonstrates an ability to get a product mentioned in the media."

Anglers who are serious about preparing a resume package, media kit, or quarterly reports can contact Joe Balog at joesoutfishing@aol.com

Rob Newell is a freelance outdoor writer from Tallahassee, Fla. He has been actively involved in tournament bass fishing and the professional bass-fishing industry, both as participant and a writer, for more than 10 years. He currently fishes as a co-angler on the Wal-Mart FLW Tour and contributes to FLWOutdoors.com, FLW Outdoors magazine and other fishing publications.

Tags: rob-newell  business-of-fishing 


An Ill Wind at Okeechobee?

The wind can be a bass fisherman’s best friend or worst enemy. On its best behavior, it creates a temporary current, positions baitfish and helps an angler move around more stealthily in shallow water. READ MORE »


Aquatic Plant ID

Val Osinski, the owner of Gambler Lures and winner of the 2015 Costa FLW Series event on the lake, knows as much about the Big O as anyone and is an expert on finding and targeting bass in its various grasses. When we had the opportunity to ride along with him for a tour of the lake and to learn to identify some of the grasses, it was a no-brainer to accept. READ MORE »


Poche Services Set

Funeral services for Dylan Poche, the 18-year-old Bass Fishing League angler who was stabbed to death Saturday night, are scheduled for Thursday at 2 p.m. at Freedom Life Church in Natchitoches, La. Visitation will take place at Freedom Life beginning at 5 p.m. Wednesday. READ MORE »


Time to Shine for Setzer

With three years on Tour and a Co-angler of the Year (COY) award under his belt, Braxton Setzer believes now is his time to start casting from the front. READ MORE »





Glenn Browne’s Timeout is Over

By his own admission, Glenn Browne isn’t the most organized guy. After the Costa FLW Series Southeastern Division opener on Lake Okeechobee, he spent hours returning stuff to its proper place and tossing out the usual flotsam and jetsam that accumulates in a bass boat during a tournament. READ MORE »


FLW Podcast 109 - Mike Surman



John Cox Gives Himself a Makeover

Last fall there was a rumor going around that John Cox was entering the electronics age and souping up his boat with sonar gear. Just to clear the air, the Florida pro reports that though he did flirt with the notion of incorporating an offshore strategy centered on depth finders into his act, he eventually abandoned the idea. READ MORE »


Austin Felix is Ready for the Big Time

Back in the spring of 2014, Austin Felix and his University of Minnesota teammate Chris Burgan were on the top of the FLW College Fishing world. With a win in the National Championship on Lake Keowee, Felix was headed to the Forrest Wood Cup as a pro. READ MORE »


FLW Canada Sets Tournament Sites, Dates

FLW Canada, one of four partners in FLW’s International Division of the Costa FLW Series, recently released its 2016 tournament schedule. The season includes three two-day regular-season qualifying events and a three-day championship. Anglers fish as two-person teams. READ MORE »


Jigging Spoons for Winter Bass

Of course, the application of the spoon hinges on finding bass in the first place, which is the biggest challenge. Walmart FLW Tour pros Jason Johnson and Clark Reehm are experts at finding winter bass in their respective regions of the country and offer FLW readers some advice on where to look and how to get them to bite the spoon. READ MORE »


How Bryan Thrift Got to be so Good

My No. 1 focus out here is to support my family and make a living. Whatever I have to do to make that happen, I’m going to make a valiant effort. READ MORE »


High School Fishing Makes the Grade

Jacob Smith and Daniel Clark are typical teenagers, at least in everything except bass fishing. In that, they are above average, as the two juniors from Travelers Rest High School in South Carolina proved in the TBF/FLW High School Fishing Florida Open held Jan. 17 on Lake Okeechobee. READ MORE »


FLW Mexico at the Starting Gate

Our excitement is so great that we wanted to share this important news with all of you. Believe me, fishermen in Mexico are talking it up as if it were dock talk surrounding the Forrest Wood Cup. What really matters at the end of the line is knowing that FLW is showing its true devotion to promoting bass fishing and making it a truly international sport. READ MORE »


Making the Case for Haynes as AOY

As many have noted, the Walmart FLW Tour schedule for this season looks a lot like it did in 2014. Back then, in his sophomore year on Tour, Randy Haynes had one of the strangest seasons you’ll ever see. He finished 104th at Okeechobee, 149th at Sam Rayburn (ouch) and cranked out top-30 finishes everywhere else. READ MORE »


FLW Podcast 108 - Jason Lambert



BFL Choo Choo Division Postponed

The FLW Bass Fishing League (BFL) Choo Choo Division tournament on Lake Guntersville originally scheduled for Saturday, Jan. 23 has been postponed due to impending inclement weather. READ MORE »


TIGERODZ Aligns With Auburn Team

Custom fishing rod manufacturer TIGERODZ of Scottsboro, Ala., has signed an agreement to become the official rod brand for the Auburn University Bass Sports Club. Scott Dobbins, president of TIGERODZ, is an Auburn alum, and he says the pairing involved a natural progression of involvement. READ MORE »


Becoming Aware of Your Angler Strengths

The ongoing sentiment among fishermen is that versatility is the key to becoming a successful professional angler. While I’m certain that statement holds some weight, I think there is an alternate perspective that is worth entertaining. READ MORE »


Pundits Picks for AOY

Winning the Angler of the Year title is a tremendous feat. It can solidify a budding career or affirm a veteran’s status among the best. It also comes with a hefty reward – $100,000 and early entry into the 2017 Forrest Wood Cup. READ MORE »