Developing Media Relations

True or false: Bass anglers who garner consistent press are the ones who have a higher chance of landing sponsors. True. Anglers who can get a company's product in print are the ones who get contracts.

True or false: Only big name pros get press coverage because they win national tournaments. False. While it may appear that the same names in professional fishing hoard the press spotlight in the national magazines, there are plenty of opportunities for well-informed bass anglers to garner some "ink" on a regional level.

Just ask Allan Cagle of Winter Haven, Florida.

Allan who? From where? That is exactly the point. By his own admission, Cagle is not a household name in the top ranks of professional bass fishing. Yet, one look at his portfolio and it is obvious that he has developed a knack for media relations.

Cagle, 26, has generated a substantial amount of bass fishing print as a Florida angler. Over a two-year period, Cagle's picture appeared in The Ledger (Lakeland, Florida newspaper) multiple times. In addition, his name has topped The Ledger fishing section's headlines more than a dozen times.

But don't be looking for Cagle at the next Wal-Mart FLW Tour event. In fact, his name is not on the EverStart Series roster, either. So how does an angler who does not fish the national circuits attract so much press?

First of all, Cagle can catch bass. He recently won a Wal-Mart BFL regional on Lake Wateree in South Carolina. In doing so, he qualified for his fourth consecutive BFL All-American - no easy feat by any angler's standards.

But a regional victory and four All-American qualifications are not what land the name "Alan Cagle" in print so frequently. More often, it is Cagle's outgoing personality, diligence in establishing media relationships, and gumption to stay abreast of regional fishing conditions and environmental issues that keep his name in The Ledger fishing headlines.

Allan Cagle loves to talk about bass fishing. From lures and lakes to environmental issues that affect fishing, Cagle is well versed in many aspects of the sport.

His enthusiasm and gregarious demeanor has allowed him to nurture several key relationships with outdoor writers. "I make it a point to introduce myself to writers," says Cagle. "I am not trying to say, `Hey, look at me, I am the greatest bass fisherman of all time,' but rather, `I love to talk about bass fishing, so if there is anything you need, please call.'"

Cagle fostered his first media relationship with Del Milligan, the fishing columnist for The Ledger, when Cagle was fishing club tournaments. He would call Milligan to give him fishing reports and tournament updates around the area.

After Cagle developed a rapport with Milligan, he decided to take the relationship a step further and invited Milligan to go fishing. Since then, the two have been fishing several times and have developed a solid media relationship.

Cagle reveals that the hardest step in developing a media relationship is the initial step of contacting a writer. He claims that making the All-American several times has certainly expedited the process.

"I have made some of my best press contacts at the All-American," admits Cagle. "Before the BFL became a pro-am format, All-American qualifiers fished with press partners. I really made an added effort to communicate with the writers. That has paid some big dividends in terms of print exposure."

From a previous All-American pairing, Cagle established a relationship with Harley Smith, a writer for Basser, the Japanese bass fishing publication. This relationship garnered Cagle some fishing press in Japan.

Along with his outgoing persona, Cagle also works potential media contacts with a certain degree of sincere diligence. "When it comes to establishing relationships with writers, I follow every lead I am given," says Cagle. "If a sponsor suggests that I send a particular writer a portfolio or if I learn that a writer is in need of some information I can provide, I follow through on it. I leave no stone unturned."

Perhaps the most impressive aspect of Cagle's bass fishing communication skills is his earnest desire to stay abreast of fishing conditions and environmental issues around his home turf.

Over the last decade, Florida has been a hotbed for controversial freshwater fishery issues. From herbicides and aquatic weed control to drawdowns and re-stocking efforts, Florida's freshwater fisheries have been at the forefront of resource management challenges.

Cagle does not shy away from such topics. He takes it upon himself to contact agencies and find out what programs are being implemented and how these programs might effect freshwater fishing.

"I have a great contact at the Florida Fish and Game Commission who can provide substantial information about what is going on around this region. He is also an angler so he can tell me how things such as drawdowns are going to affect fishing over the short and long term."

From a writer's standpoint, Cagle constitutes a reliable source on bass fishing, despite having never won a national tournament. Anglers who think that they must win a multitude of national tournaments before outdoor writers are going to warm up to them might want to take a page out of Cagle's notebook.

Tags: business-of-fishing  rob-newell 

/news/2015-03-30-top-10-patterns-from-lewis-smith

Top 10 Patterns from Lewis Smith

The Walmart FLW Tour event presented by Evinrude on Lewis Smith Lake featured a mishmash of springtime patterns that ranged from targeting bass feeding on blueback herring to catching spawning fish to dropping in on deep schools of spotted bass. Here’s a breakdown of the patterns of the top 10 pros. READ MORE »

/news/2015-03-29-lefebre-lands-on-top

Lefebre Lands on Top

He left the dock this morning in 7th place, eight and a half pounds off the lead. And when he returned this afternoon, Dave Lefebre shocked the weigh-in crowd with a come-from-behind Walmart FLW Tour win that left his competitors shell-shocked. READ MORE »

/news/2015-03-28-birge-buzzes-ahead

Birge Buzzes Ahead

Today started off with a slightly miserable 31-degree air temperature, but it didn’t take long for the top 20 pros to really heat up on Lewis Smith Lake at the second stop of the 2015 Walmart FLW Tour presented by Evinrude. Reports poured in throughout the day of big bass – especially big largemouths – being caught off beds. It looked at first as if one of the “largemouth lookers” might piece together a big enough bag to snatch the lead away from Oklahoma rookie Zack Birge, who struggled early to make his shallow topwater pattern work. Unfortunately for the rest of the field, the young gun Birge has the coolness and patience of a veteran, and he stuck with his game plan of throwing a buzzbait and soft jerkbait rig until the sun had time to warm the shallows and spur the fish to become more active. Birge tallied 17 pounds, 11 ounces today, raising his three-day total to 54-8 and giving him a lead of 3-11 over Texas veteran Clark Wendlandt in second place. READ MORE »

/news/2015-03-28-top-5-patterns-from-lewis-smith-day-3

Top 5 Patterns from Lewis Smith Day 3

After three days, it looks as if tournament leader Zack Birge has the quality largemouth bite in the bushes wired. But behind him on the leaderboard are nine pros doing everything from sight-fishing to catching schooling bass and everything in between. Even with all the patterns in play, few have fizzled. The sight-fishers have reported finding new bedders, the schoolers are still schooling and a couple of guys have even started tapping floating docks. READ MORE »

/news/2015-03-27-top-5-patterns-from-lewis-smith-day-2

Top 5 Patterns from Lewis Smith Day 2

While air and water temperatures plummeted on day two of the Walmart FLW Tour event on Lewis Smith Lake presented by Evinrude, the big surprise came in the stability of the fishing patterns amidst such change. Zack Birge found plenty of production on his primary pattern to send him to the top of the leaderboard, and those under him held true to their patterns as well to secure a ticket to day three’s top 20. Among the biggest surprises was the number of pros who were still able to pluck fish off beds. Most pros that were sight-fishing say the bass are committed to beds and that the cold snap will not run them off at this point in time. Despite the cold, some even found new fish on beds that were not there yesterday. READ MORE »

/news/2015-03-26-benton-blasts-20-12-on-lewis-smith

Benton Blasts 20-12 on Lewis Smith

Panama City, Fla., pro Drew Benton jumped into the early lead at the Walmart FLW Tour event on Lewis Smith Lake presented by Evinrude with a five-bass limit weighing 20 pounds, 12 ounces. Benton caught a mix of largemouths and spotted bass, and revealed that both black bass species are spawning. He leads a tight top 20 that includes 18 pros that caught more than 15 pounds each. The first day was an absolute fish-fest. Of the 154 pros fishing this tournament, 138 weighed limits. Brad Roberts of Faubush, Ky., has a 2-ounce lead in the co-angler division with a 13-pound, 4-ounce limit. Tomorrow he’ll try to defend his lead on the final day of co-angler competition. READ MORE »

/news/2015-03-26-top-5-patterns-from-lewis-smith-day-1

Top 5 Patterns from Lewis Smith Day 1

While Drew Benton was busy bugging bedding fish for his day-one tournament lead, several others behind him were scoring big with other fishing options on Lewis Smith Lake. Sight-fishing also played a role in the top limits produce by Tracy Adams, Scott Martin and Ish Monroe, but Clayton Batts and Zack Birge both brought in big bags with other patterns. Click here to read about Benton’s day-one performance at the second Walmart FLW Tour event of 2015, which is presented by Evinrude. Here’s how the rest of the top five got it done. READ MORE »

/news/2015-03-10-top-10-patterns-from-toho

Top 10 Patterns from Toho

At the halfway point of the Walmart FLW Tour event on Lake Toho on Friday afternoon, it looked as if the event would be a JT Kenney runaway win. Kenney’s “red-dot” bedding program appeared to be unstoppable. But then things changed drastically: The warm-up ended, the full moon began to wane, heavy clouds took up residence over central Florida and the fairy tale of scripted plans in a multiple-day tournament came to a screeching halt. By the end of the event, several other patterns on Lake Toho quickly closed up Kenney’s seemingly insurmountable lead (12-10 after two days and 12-8 after three). When the final weigh-in came to an end, the top three places were only separated by 1 pound, 5 ounces. Patterns that involved current, shell beds and even docks helped close the gap. Here’s a look at some of the other top 10 patterns from the week. READ MORE »

/news/2015-03-08-kenney-connects-the-dots

Kenney Connects the Dots

Mercury pro JT Kenney was as confident as he could be early in the week at the Walmart FLW Tour season-opener on Lake Toho. He had an incredibly refined plan built on a series of precisely placed waypoints. The waypoints marked isolated spawning areas within beds of lily pads. In the first two days of competition, Kenney looked unstoppable with limits weighing 29-14 and 22-9, respectively, to build a lead of 12-10. On day three, Kenney looked human. His limit of 14-5 could have left the door open – but after weigh-in Kenney’s lead shrank by only 2 ounces. And today, it looked as if the king, despite a massive lead, was about to give up his crown. Kenney weighed in only 9 pounds, 4 ounces. But that was enough. The Florida pro squeezed through by an 11-ounce winning margin to win the first Tour event of 2015. READ MORE »

/news/2015-03-07-kenney-on-cruise-control

Kenney on Cruise Control

For those who don’t believe that professional fishing is a game of offense and defense like any other sport, consider JT Kenney’s strategy for the last three days of the Walmart FLW Tour event on Lake Toho presented by Mercury. The first two days, Kenney ran pure “offensive plays” on key, precise bedding areas to run up the score. Today, he ran more “defensive plays” to protect his lead. READ MORE »

/news/2015-03-07-top-5-patterns-from-toho-day-3

Top 5 Patterns from Toho Day 3

When the Walmart FLW Tour event started at Lake Toho on Thursday, the story lines were all about spawning fish and catching bedding bass by working soft-plastic baits around isolated pad clumps. Today, the buzzwords changed to current, shell beds and reaction baits such as spinnerbaits and lipless rattlers. The change in vernacular is associated primarily with the weather. While a warm, balmy day one allowed leading pros to score big by blind bed-fishing, today’s lower temperatures, nippy northeast winds and dull gray skies caused a significant shift in productive tactics that led to a shakeup on the leaderboard. As already revealed, leader JT Kenney had to resort to a spinnerbait to adapt. Others in the top 10 have found consistency in the currents of the Kissimmee River or have adapted with new baits. READ MORE »

/news/2015-03-06-kenney-crushing-the-field

Kenney Crushing the Field

Day two of the Walmart FLW Tour event presented by Mercury on Lake Toho saw JT Kenney extend his lead to 12 pounds, 10 ounces over second-place pro Stacey King with a 22-9 limit. Kenney has lived near Toho for some time and prepared meticulously for this event – it appears to be paying off. Fishing in Kissimmee all day, he managed another strong bag on a day when weather changes caused many in the top of the ranks to stumble. READ MORE »

/news/2015-03-06-top-5-patterns-from-toho-day-2

Top 5 Patterns from Toho Day 2

At halftime in the Walmart FLW Tour event on Lake Toho presented by Mercury, it’s looking like it could be a runaway by tournament leader JT Kenney. Of course, it’s bass fishing and anything can happen, but the latest frontal system rolling through Florida seems to have certainly stymied the bed-fish bonanza that many expected. As a result, the most productive areas from the last two days have been beat down by fishing pressure and are not recovering or replenishing very well. Here’s a look at how the rest of the top finishers managed to overcome challenging conditions on day two to stay at least within striking range of the leader. READ MORE »

/news/2015-03-05-jt-tees-off

JT Tees Off

There was fuel, and there was flame. The fuel was in the form of a delayed largemouth bass spawn on Lake Toho that had been pushed back for several weeks due to low water temperatures and high water flows through the Kissimmee Chain of Lakes. The biological clocks of Toho’s bass have been ticking, so to speak. The flame was in the form of a fast warm-up over the last three days, a full moon occurring right now and water temperatures rising nearly 10 degrees in the last 72 hours. At the day-one takeoff of the Walmart FLW Tour event presented by Mercury this morning, everyone held his breath for the combustion that was about to occur. And when fuel met flame there were a few fiery flare-ups, but not of the size that many expected. In all, the 20-pound mark was reached by seven anglers on a warm, balmy day that had five-alarmer written all over it. Exactly why the bite was not as good as expected is still in question. Many pros reported a vanishing act of bedding bass that had just started to show up during practice, but have now disappeared despite highly favorable conditions At the top of the standings are Florida ace JT Kenney and Missouri veteran Stacey King, who checked in with 29-14 and 28-1, respectively. READ MORE »

/news/2015-03-05-top-5-patterns-from-toho-day-1

Top 5 Patterns from Toho Day 1

Lake Kissimmee produced the bulk of the top-10 catches on the first day of competition, but not all of them. Still, it seems that anglers believe the time lost to traveling through the lock from Toho to eventually get to Kissimmee is worth the gamble. READ MORE »

/news/2015-03-01-toho-s-mojo

Toho’s Mojo

Rob Newell breaks down the Kissimmee Chain lake by lake for a complete preview of the Walmart FLW Tour event on Lake Toho. READ MORE »

/news/2014-10-04-cifuentes-wins-co-angler-title

Cifuentes wins Co-angler Title

ZAVALLA, Texas – Imagine traveling FLW Outdoor’s fishing circuits as a co-angler with legendary pro Larry Nixon…practicing with him…rooming with him…and just talking bass fishing 24-7 with one of the most decorated bass fishing pros in the modern world. READ MORE »

/news/2014-10-04-collins-collects-rayburn-title

Collins Collects Rayburn Title

ZAVALLA, Texas – When Tournament Director Ron Lappin asked pro Albert Collins what it takes to win a Rayovac FLW Series event on Rayburn Reservoir, Collins immediately responded, “Weighing in 17 pounds a day.” READ MORE »

/news/2014-06-29-reeltime-report-kentucky-lake-day-4

Reeltime Report: Kentucky Lake, Day 4

Skip Johnson wins and Rookie of the Year Jason Lambert takes second. READ MORE »

/news/2014-04-26-acree-wins-co-angler-division

Acree wins Co-angler Division

GUNTERSVILLE, Ala. – What’s the fastest way to learn the most about bass fishing? Become a co-angler in FLW Outdoors events. READ MORE »