Developing Media Relations

True or false: Bass anglers who garner consistent press are the ones who have a higher chance of landing sponsors. True. Anglers who can get a company's product in print are the ones who get contracts.

True or false: Only big name pros get press coverage because they win national tournaments. False. While it may appear that the same names in professional fishing hoard the press spotlight in the national magazines, there are plenty of opportunities for well-informed bass anglers to garner some "ink" on a regional level.

Just ask Allan Cagle of Winter Haven, Florida.

Allan who? From where? That is exactly the point. By his own admission, Cagle is not a household name in the top ranks of professional bass fishing. Yet, one look at his portfolio and it is obvious that he has developed a knack for media relations.

Cagle, 26, has generated a substantial amount of bass fishing print as a Florida angler. Over a two-year period, Cagle's picture appeared in The Ledger (Lakeland, Florida newspaper) multiple times. In addition, his name has topped The Ledger fishing section's headlines more than a dozen times.

But don't be looking for Cagle at the next Wal-Mart FLW Tour event. In fact, his name is not on the EverStart Series roster, either. So how does an angler who does not fish the national circuits attract so much press?

First of all, Cagle can catch bass. He recently won a Wal-Mart BFL regional on Lake Wateree in South Carolina. In doing so, he qualified for his fourth consecutive BFL All-American - no easy feat by any angler's standards.

But a regional victory and four All-American qualifications are not what land the name "Alan Cagle" in print so frequently. More often, it is Cagle's outgoing personality, diligence in establishing media relationships, and gumption to stay abreast of regional fishing conditions and environmental issues that keep his name in The Ledger fishing headlines.

Allan Cagle loves to talk about bass fishing. From lures and lakes to environmental issues that affect fishing, Cagle is well versed in many aspects of the sport.

His enthusiasm and gregarious demeanor has allowed him to nurture several key relationships with outdoor writers. "I make it a point to introduce myself to writers," says Cagle. "I am not trying to say, `Hey, look at me, I am the greatest bass fisherman of all time,' but rather, `I love to talk about bass fishing, so if there is anything you need, please call.'"

Cagle fostered his first media relationship with Del Milligan, the fishing columnist for The Ledger, when Cagle was fishing club tournaments. He would call Milligan to give him fishing reports and tournament updates around the area.

After Cagle developed a rapport with Milligan, he decided to take the relationship a step further and invited Milligan to go fishing. Since then, the two have been fishing several times and have developed a solid media relationship.

Cagle reveals that the hardest step in developing a media relationship is the initial step of contacting a writer. He claims that making the All-American several times has certainly expedited the process.

"I have made some of my best press contacts at the All-American," admits Cagle. "Before the BFL became a pro-am format, All-American qualifiers fished with press partners. I really made an added effort to communicate with the writers. That has paid some big dividends in terms of print exposure."

From a previous All-American pairing, Cagle established a relationship with Harley Smith, a writer for Basser, the Japanese bass fishing publication. This relationship garnered Cagle some fishing press in Japan.

Along with his outgoing persona, Cagle also works potential media contacts with a certain degree of sincere diligence. "When it comes to establishing relationships with writers, I follow every lead I am given," says Cagle. "If a sponsor suggests that I send a particular writer a portfolio or if I learn that a writer is in need of some information I can provide, I follow through on it. I leave no stone unturned."

Perhaps the most impressive aspect of Cagle's bass fishing communication skills is his earnest desire to stay abreast of fishing conditions and environmental issues around his home turf.

Over the last decade, Florida has been a hotbed for controversial freshwater fishery issues. From herbicides and aquatic weed control to drawdowns and re-stocking efforts, Florida's freshwater fisheries have been at the forefront of resource management challenges.

Cagle does not shy away from such topics. He takes it upon himself to contact agencies and find out what programs are being implemented and how these programs might effect freshwater fishing.

"I have a great contact at the Florida Fish and Game Commission who can provide substantial information about what is going on around this region. He is also an angler so he can tell me how things such as drawdowns are going to affect fishing over the short and long term."

From a writer's standpoint, Cagle constitutes a reliable source on bass fishing, despite having never won a national tournament. Anglers who think that they must win a multitude of national tournaments before outdoor writers are going to warm up to them might want to take a page out of Cagle's notebook.

Tags: business-of-fishing  rob-newell 

/news/2015-05-22-reneau-grabs-lead-on-seminole

Reneau Grabs Lead On Seminole

Though Reneau has weighed in 15-1 and 20-7 over two days for a total of 35 pounds, 8 ounces, he says he is only getting about six bites per day. READ MORE »

/news/2015-05-22-top-5-patterns-from-seminole-day-2

Top 5 Patterns From Seminole Day 2

A shake-up occurred on day two of the Rayovac FLW Series presented by Evinrude on Lake Seminole. Day one was all about slow, summertime fishing in the lake’s deep timber. Overnight a frontal passage dropped water and air temperatures and left a north wind howling down the lake. As a result, the timber bite cooled off and those fishing shallower waters climbed up the leaderboard. READ MORE »

/news/2015-05-22-lake-seminole-day-2-midday-update

Lake Seminole Day 2 Midday Update

The hot summer at Seminole turned back into spring this morning as a cold front blew through the area dropping air temps some 10 degrees with a blustery north wind. Sweatshirts were needed again as the cold air felt more like April than May. READ MORE »

/news/2015-05-21-enfinger-leads-on-seminole

Enfinger Leads On Seminole

Enfinger said he got off to a “fast start” this morning, sacking a limit by 10 a.m., but he only upgraded twice after that, catching about eight keepers on the day. READ MORE »

/news/2015-05-21-top-5-patterns-from-seminole-day-1

Top 5 Patterns From Seminole Day 1

Bradley Enfinger took the day-one lead at the Rayovac FLW Series presented by Evinrude on Lake Seminole fishing suspended bass in timber. Others in the top-5 fished both wood and grass on day one. READ MORE »

/news/2015-05-21-lake-seminole-midday-update

Lake Seminole Midday Update

Lake Seminole is known to be more of a quality lake than a quantity lake and that trait showed on the morning of day one as anglers who were catching fish were not necessarily getting many bites, but 3-pound pluses seemed to be the norm for the ones hauled in over the gunnel. READ MORE »

/news/2015-05-21-seminole-summer

Seminole Summer

Last week, the Walmart FLW Tour plied the waters of the Chattahoochee River on Lake Eufaula. This week, the Rayovac FLW Series moves 60 miles south on the “Hooch” to Lake Seminole for the final event of the Southeast Division. Running offshore brush piles was the dominant theme on Eufaula last week, leaving some to wonder if a similar pattern could work on Seminole, since the two legendary lakes are connected by the same river. READ MORE »

/news/2015-05-18-top-10-patterns-from-lake-eufaula

Top 10 Patterns from Lake Eufaula

Bryan Thrift won the Walmart FLW Tour event presented by Quaker State on Lake Eufaula by keying on isolated pieces of cover – brush piles, stumps, logs, rocks, etc. – for four days and hitting as many spots as possible during competition hours. Others in the top 10 fished a very similar program, but there were a few wild cards. Here’s the rundown of Eufaula’s top finishers. READ MORE »

/news/2015-05-17-thrift-by-3

Thrift by 3

The “numbers game.” It’s a term that Bryan Thrift used to describe his fishing on Lake Eufaula back in 2013 when he finished runner-up to Randy Haynes in a Walmart FLW Tour event. The method to his numbers madness was to hit as many solitary objects – stumps, brush piles, rocks, logs – on the bottom of Lake Eufaula as humanly possible in an eight-hour tournament day. When Thrift saw that Lake Eufaula was back on the 2015 Walmart FLW Tour schedule for May of this year, he grinned that patented Bryan Thrift grin because he already knew how to crunch the numbers at Eufaula. And Thrift is still grinning. After sacking up a final-day catch of 15 pounds, 5 ounces to top off 69-14 for the week, Thrift made the numbers work for his fourth FLW Tour win. He added another $125,000 to his bank account. READ MORE »

/news/2015-05-15-morrow-marches-ahead

Morrow Marches Ahead

Day two at the Walmart FLW Tour event presented by Quaker State at Lake Eufaula challenged anglers with tougher conditions as clouds and wind hindered much of the offshore bite. But while some of the top 10 struggled to duplicate their success from day one, Troy Morrow moved from second up into the driver's seat with a day-two catch of 18 pounds, 1 ounce. His total for the event stands at 39-09, giving him a 1-04 lead over day-one leader Clent Davis. READ MORE »

/news/2015-05-15-top-5-patterns-from-lake-eufaula-day-2

Top 5 Patterns from Lake Eufaula Day 2

Troy Morrow took over the lead on the second day of the Walmart FLW Tour event presented by Quaker State on Lake Eufaula. Morrow did most of his damage late in the day once other pros in earlier flights had checked in. He’s working a milk run of brush piles, as are many of the top pros, but the continued fishing pressure is starting to really affect the bite. Here’s how the rest of the top five is dealing with the pressure. READ MORE »

/news/2015-05-14-top-5-patterns-from-lake-eufaula-day-1

Top 5 Patterns from Lake Eufaula Day 1

Clent Davis, the day-one leader of the Walmart FLW Tour event presented by Quaker State on Lake Eufaula, described his fishing methodology as being a “numbers game.” He’s hitting as many isolated pieces of offshore cover as possible in a single day. Some of the other leaders behind him used similar terminology to describe their fishing. Here’s how the rest of the top five got it done today. READ MORE »

/news/2015-05-14-davis-leads-stacked-top-10

Davis Leads Stacked Top 10

Ordinarily, when four professional bass anglers catch more than 20 pounds on the first day of a major tournament on Lake Eufaula in early summer, no one is surprised. This week, however, Eufaula is a bit off its game due to a cocktail of challenging conditions. Pros expected this to be a low-weight event. It won’t be, if the day-one weights are any indication. Clent Davis of Montevallo, Ala., weighed in a five-bass limit that registered 22 pounds, 9 ounces to take the lead by 1-01 over Georgia pro Troy Morrow. Adrian Avena and Ramie Colson Jr. are tied for third with 20-10, while the next five in the standings all topped 18 pounds. READ MORE »

/news/2015-04-28-top-10-patterns-from-beaver-lake

Top 10 Patterns from Beaver Lake

No matter what the conditions are at Beaver Lake, Matt Arey has an uncanny ability to dial up the right baits to match the appetite of the lake’s fickle bass. This year the Quaker State pro relied primarily on two baits for his win. The first was a 5-inch hand-poured swimbait teamed with a 7/0 Gamakatsu EWG Monster Worm Hook tied to 20-pound-test P-Line fluorocarbon. The second was a wacky-rigged Lunkerhunt Lunker Stick impaled on a Gamakatsu 1/0 split-shot/drop-shot hook. The power/finesse combination provided Arey with a search-and-destroy program. He would use the swimbait as a “search bait” to find fish and then follow up with the finesse of the wacky rig for bedders that would not commit to the swimbait. READ MORE »

/news/2015-04-26-arey-does-it-again

Arey Does it Again

Quaker State pro Matt Arey of Shelby, N.C., wowed the crowed in Rogers, Ark., today with an incredible 17-pound, 3-ounce five-bass limit to come from behind and win the Walmart FLW Tour event presented by Rayovac on Beaver Lake. This is Arey’s second consecutive Beaver Lake FLW Tour victory. Arey’s final-day surge was enough to surpass two-time reigning Angler of the Year Andy Morgan, who led yesterday but weighed in only 9-08 today and fell to third. Arey’s four-day total was 55-06, earning the pro $125,000. READ MORE »

/news/2015-04-25-top-5-patterns-from-beaver-lake-day-3

Top 5 Patterns from Beaver Lake Day 3

Andy Morgan didn’t light up the world on day three of the Walmart FLW Tour event presented by Rayovac on Beaver Lake, but he caught what he needed to maintain the lead and put a 1-pound, 9-ounce cushion between he and Matt Arey. Most of the rest of the top 20 scrambled today, abandoning their patterns and trying new options to try and make the final-day cut. Here’s how the top five got it done. READ MORE »

/news/2015-04-24-make-way-for-morgan

Make Way for Morgan

“Hidden largemouths” is quickly becoming the buzz term at the Walmart FLW Tour event on Beaver Lake presented by Rayovac, as those atop the leaderboard are using the term to refer to spawning largemouths that are so well hidden that other competitors never found them. These hidden fish are covered by thick brush, hidden so deep that they were only found during the very rare windows of sunshine during practice or located off the beaten path. The latter are not in obvious pockets or places where one would expect to find beds, but rather out on the main bluff channels where few ever look. On day one, Jacob Wheeler caught hidden largemouths to take the lead. On day two, former Beaver Lake champion Andy Morgan caught hidden largemouths to take over the pole position going into the weekend. His catch of 15 pounds, 7 ounces today gives Morgan a two-day total of 28-09 to take the lead by just 11 ounces. READ MORE »

/news/2015-04-24-top-5-patterns-from-beaver-lake-day-2

Top 5 Patterns from Beaver Lake Day 2

At halftime of the Walmart FLW Tour event presented by Rayovac, the top five reads like a who’s who of Beaver Lake. Leader Andy Morgan is a former Beaver Lake champion. Behind him, Darrel Robertson has been very close to winning here with a runner-up finish in 2005. In third is 2014 Beaver Lake champion Matt Arey. Bryan Thrift, in fourth, has never won on Beaver Lake, but has led here before. And finally, fifth-place pro Stetson Blaylock knows his way around this lake pretty well, too, with a couple of top 10s. READ MORE »

/news/2015-04-23-wheeler-with-a-slim-lead

Wheeler with a Slim Lead

Jacob Wheeler has a plan to win the Walmart FLW Tour event presented by Rayovac on Beaver Lake this week. That plan involves primarily the largemouth species, a target weight of 14 pounds per day and a lot of fish management. Today, Wheeler surpassed his target by nearly 2 pounds with a 15-pound, 14-ounce catch that puts him in the driver’s seat at Beaver Lake, in the lead by just a scant 5 ounces over second-place pro Bryan Thrift. “Largemouths are the way to win here at Beaver Lake,” Wheeler says. “They are the fish to go the distance here, and that’s what I’m focusing on.” READ MORE »

/news/2015-04-23-top-5-patterns-from-beaver-lake-day-1

Top 5 Patterns from Beaver Lake Day 1

Though there were plenty of fish caught off beds at Beaver Lake on day one of the Walmart FLW Tour event presented by Rayovac, the top five is rounded out by a group of anglers who relied on sight-fishing very little. Opinions on where exactly bass are in the spawning cycle at Beaver Lake vary greatly from angler to angler, but a few common denominators did come to light on day one. For starters, most agree that one major spawning cycle has already occurred. Plenty of empty beds and a lot of gaunt, postspawn fish at the scale were evidence of that. Second, there are still some bass (of all species) trying to spawn, but the ones left on beds are extremely wary. Finally, the order of difficulty to catch each species ranks as follows: smallmouth bass – extremely easy; spotted bass – not as easy; largemouth bass – extremely difficult. READ MORE »