Kellogg’s Renews FLW Partnership

Pringles and Rice Krispies Treats brands to receive exposure at National Fishing and Boating Week expos

FLW announced Thursday a sponsorship agreement with the Kellogg Company to showcase the Pringles and Rice Krispies Treats brands at FLW events and through FLW’s media channels. FLW and the Kellogg Company share a rich history, partnering for more than 12 seasons and showcasing numerous Kellogg brands to millions of fishing and outdoor enthusiasts.

“We’re proud to continue our partnership with the Kellogg Company,” says Trish Blake, FLW president of marketing. “Their commitment to the outdoors and the sport of fishing is unquestionable.”

Kellogg’s will receive prominent exposure at the National Fishing and Boating Week #ReelFun Fishing events being held at more than 1,000 Walmart stores around the country, June 3-5. FLW and its partners will kick off National Fishing and Boating Week with two-hour expos at local Walmart stores that will be packed with games, giveaways and fishing tips to help families make the most of their time on the water. Attendees will also receive a free digital subscription to FLW Bass Fishing magazine and a free protective fishing license holder just for stopping by. A complete list of Walmart stores hosting National Fishing and Boating Week expos can be found at TakeMeFishing.org/ReelFun.

“The Kellogg Company is excited and proud to renew our partnership with Fishing League Worldwide,” says Joe Mueller, vice president, Snacks Walmart Team. “Our association with FLW over the years has generated significant exposure for many of our brands, and we are confident that the partnership will continue to be mutually beneficial for both parties. We look forward to another fantastic season, on and off the water.”

More than 100 years ago, W.K. Kellogg founded the Kellogg Company through his belief in nutrition and dedication to well-being. Motivated by a passion for people, quality and innovation, he created the first-ever breakfast cereal and then shaped an entire industry. Kellogg soon became a household name; his signature, a trusted mark. Today, W.K. Kellogg’s legacy continues to inspire and enrich the world through foods and brands that matter.