GoPro Becomes Official Camera of FLW - Major League Fishing

GoPro Becomes Official Camera of FLW

Professional angler Mike Kernan to Represent GoPro on Walmart FLW Tour
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March 10, 2016 • MLF • Archives

FLW announced today that it has signed a sponsorship agreement with GoPro making it the “Official Camera of FLW.” Additionally, professional angler Mike Kernan will represent GoPro on the Walmart FLW Tour in 2016. Terms of the agreement were not disclosed.

Kernan, a Wylie, Texas, native and two-year veteran of the Bassmaster Elite Series, is known for his shallow-water prowess and has earned more than $127,000 fishing in 41 B.A.S.S. tournaments. He’s making his FLW debut this season.

“I’m excited to be competing on the FLW Tour this season,” Kernan says. “I fully expect the competition to be just as tough as I experienced on the Elite Series, and I look forward to seeing how I stack up over here. Sponsor support is crucial to my lifestyle and career. I am proud to be a GoPro angler, and I look forward to representing them in the 2016 season."

GoPro will be prominently featured across multiple FLW platforms, including more than 235 tournaments and Expos, the FLW website, social media outlets, and FLW Bass Fishing magazine.  It will also be included in the monthly membership giveaways for FLW members. The GoPro HERO4 Black camera will be used throughout all FLW Tour events, including in the boats of the top 10 anglers on the final day at each stop.

“GoPro is the most well-recognized camera brand known for its high quality and reliability, making it an ideal fit for FLW," says Trish Blake, president of marketing at FLW. “We look forward to this association and showcasing GoPro cameras to the millions of outdoor enthusiasts that FLW reaches through our events and other promotional platforms.”

In addition to featuring the Emmy award-winning GoPro HERO camera technology, FLW will also prominently feature the recently announced GoPro Karma Drone, which is scheduled to be launched in 2016. The Karma will offer users the ability to experience GoPro’s professional video and photo quality from any perspective.

Visit GoPro.com/Karma to receive the latest news about the drone and a chance to win one of 100 Karma drones that GoPro is giving away at its launch.