FLW Signs Mercury Marine, Motorguide To Sponsorship Extensions

MINNEAPOLIS – FLW, the world’s largest tournament-fishing organization, announced today a sponsorship renewal with the Brunswick Corporation to continue to prominently feature the Mercury Marine outboard brand. The Wisconsin-based outboard engine company has served as one of two official outboard-engine sponsors of FLW since 2011. In addition, the MotorGuide trolling motor brand will also continue to be featured by FLW. Financial terms of the agreement were not disclosed.

 

“FLW and Mercury Marine along with MotorGuide share a longstanding partnership together,” said Trish Blake, FLW president of marketing. “We look forward to continuing to showcase these powerful brands to the millions of engaged FLW fans, anglers, and consumers.”

 

Mercury Marine officials said the FLW sponsorship offers great opportunities to reach anglers, both competitive and recreational. As part of the sponsorship agreement, both Mercury and MotorGuide will continue to offer contingency awards to FLW Bass Fishing League (BFL) competitors. Mercury will award $1,000 to the winning boater in each qualifying tournament, super-tournament and the All-American if he or she is the original registered owner/first purchaser of a 2014 or newer 115- to 250-horsepower Mercury outboard. MotorGuide awards $500 to the winning boater if he or she is the original registered owner/first purchaser of a 2014 or newer MotorGuide trolling motor.

 

"Mercury is pleased to again partner with FLW to fuel the love of fishing and boating held by millions of Americans," said Michelle Dauchy, chief marketing officer at Mercury Marine.

 

Mercury Marine and MotorGuide will be featured across all of FLW’s media platforms, including the weekly "FLW" television program on the NBC Sports Network, World Fishing Network and the Pursuit Channel, FLW’s websites, social media and FLW Bass Fishing magazine. The properties will also have the opportunity to display their products, promote their anglers and provide promotional offers to fans at the FLW Expos, held in conjunction with the Walmart FLW Tour.

 

FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit FLWFishing.com and follow FLW at Facebook, Twitter, Instagram, YouTube and Periscope: @FLWFishing.

 

Headquartered in Fond du Lac, Wis., Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land ‘N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.

 

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine, BLA and Bell RPG parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats, and Life Fitness, Hammer Strength and SCIFIT fitness equipment, and Brunswick billiards tables, accessories and game room furniture and InMovement products and services for productive well-being. For more information, visit http://www.brunswick.com.

 

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