Plano, Frabill Renew Sponsorship Deal with FLW
MINNEAPOLIS – Plano, an industry leader in outdoor equipment protection and storage solutions, and Frabill, provider of the most trusted gear in the fishing industry, will continue their partnership with FLW, the world’s largest bass fishing tournament organization. Terms of the agreement announced today were not disclosed.
“Plano and Frabill are iconic brands that stand for quality and reliability,” says Trish Blake, FLW president of marketing. “FLW is proud to continue our longstanding partnership with such powerful brands.”
Per the agreement, Plano and Frabill will receive exposure through FLW’s website and social media communities. The brands will also be visible at FLW’s world-class tournaments and expos, in FLW Bass Fishing magazine and on the “FLW’ television show, which is broadcast on NBC Sports Network in high definition (HD) to more than 564 million viewers.
“We view FLW as a platform that goes a long way in reaching our core audience and elevating the sport to audiences around the country,” says Ben Rand, Plano director of marketing. “Plano and Frabill are excited to continue our partnership with FLW. All of the events allow our brands to be seen throughout the year and on a platform where they are viewed as being synonymous with many of the best anglers in the world.”
For more than 60 years, Plano has been known for its user-friendly designs and the durability of its products. In addition to its famed tackle boxes, Plano also offers an array of storage containers for firearms, bows and hand tools. The company also offers a line of shelving units and rugged bags for medical use. To learn more about Plano’s product portfolio, visit planomolding.com.
Plano acquired Frabill in 2012, binding together two companies with more than 150 years of combined industry experience, values and product quality. In 2015, Frabill will continue to provide Conservation Series landing nets for use in Walmart FLW Tour boats, as well as the critically acclaimed F-Series Storm Gear and apparel that keeps anglers warm and dry in all conditions.