Yamamoto Custom Baits Signs with FLW

MINNEAPOLIS (Nov. 25, 2014) – FLW and Gary Yamamoto Custom Baits, a leading manufacturer of premium fishing tackle, have announced a sponsorship agreement for the 2015 season. Terms of the agreement were not disclosed.

“Gary Yamamoto has been a fixture on the Walmart FLW Tour for more than 13 seasons,” said Trish Blake, FLW president of marketing. “His high-quality baits are used by anglers across the world and are a natural fit to join the FLW sponsor lineup for 2015.”

Gary Yamamoto Custom Baits was founded by FLW Tour pro Gary Yamamoto, out of Page, Arizona over 30 years ago. The company is proud of its legacy of creating unique lures which undergo a rigorous testing and building process in order to ensure quality throughout. Perhaps best known for the Senko, which has likely produced more tournament winnings than any other single lure over the past decade, the company produces a full line of popular soft plastics and recently expanded into hard baits as well.

The company will receive exposure from all of FLW’s platforms, including its tournaments and Expos, websites and social media, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

“I’ve fished the FLW Tour for over a decade and I want to continue to be associated with an organization that supports anglers at all levels,” said Yamamoto. “They run a premium operation. I would not partner up with an organization that didn’t share my commitment to quality.”