FLW announces new VP of Marketing

MINNEAPOLIS – FLW, the world’s largest tournament-fishing organization, announced today that Patterson Leeth will join FLW in the position of Vice President of Marketing. Leeth, who previously worked for Minneapolis-based creative agency Take It To Eleven, will report directly to Trisha Blake, President of Marketing at FLW. In this role he will be responsible for providing strategic direction for all of FLW’s marketing initiatives.

“Patterson brings a unique blend of marketing knowledge and true passion for the outdoors lifestyle,” Blake said. “He has been pivotal in the growth of multiple brands in the service and consumer sales industries. Both his talents and unique perspective will add a great deal to our team.”

Bridget Grigsby, who has been with the company for 12 years, will be moving on to pursue other opportunities.

“Bridget has played an important role in the growth of our company. We want to thank her for her loyalty, dedication and contributions. FLW wishes her the best in all future endeavors,” Blake said.

About FLW

FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2014 over the course of 229 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. For more information about FLW visit FLWOutdoors and look for FLW on Twitter, Facebook, Pinterest and YouTube.