UPCOMING EVENT: Walmart Bass Fishing League - 2015 - Kerr Lake

PEAK and BlueDEF wrap Roumbanis, Upshaw

Pro Andrew Upshaw holds up a giant Beaver Lake largemouth.

Old World Industries, a leader in automotive aftermarket products, recently announced the sponsorships of professional bass anglers Fred Roumbanis and Andrew Upshaw, featuring the company's PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid flagship brands. Roumbanis, 35, competes along the FLW Tour and BASS tournament trails. He has amassed more than one million dollars in tournament earnings since beginning a competitive bass fishing career in California in 1999. He now resides in Oklahoma. Second-place pro Fred Roumbanis holds up his two biggest bass from day two on Lake Okeechobee.Roumbanis will run a truck and boat wrap during the 2014 season that features BlueDEF Diesel Exhaust Fluid as his title sponsor and PEAK Antifreeze as a secondary sponsor. Upshaw, 26, grew up in east Texas along the banks of Toledo Bend Reservoir where tournament fishing is considered a standard lifestyle. After a stellar run as a college angler at Stephen F. Austin, Upshaw relocated to Oklahoma where he works as a social media specialist in the outdoor industry and continues to compete as a third-year pro on the FLW Tour. Upshaw's tow vehicle and boat wrap feature the PEAK Antifreeze brand as his title sponsor and BlueDEF Diesel Exhaust Fluid as a secondary sponsor. Both Upshaw and Roumbanis represent the new generation of young anglers who are mobile, competitive, communicative, and who have do-it-yourself mentalities. The combination is a good fit for the PEAK and Blue DEF marketing outreach efforts. "Our company has a history of sponsorships, but mostly around motorsports activities," said Sean Wheatley, senior brand manager for PEAK/BlueDEF. "We know for a fact though that those who enjoy the outdoors are also the same active Do-It-Yourselfers who like to change their own oil, antifreeze, and otherwise tinker with their trucks. Hunters and anglers are typically high mileage drivers who take pride in their vehicle care because they do so greatly depend on them for their passion sports participation." Upshaw also recently announced he's joining the Outkast Tackle pro staff for 2014. "I've known the guys at Outkast Tackle for a while; they are great guys who make great products," said Upshaw. "They've already got one jig in their line I've had input on, and they are creating a jig for me as we speak. Hopefully this thing will be out by ICAST; it's a pretty wicked design."

Tags: industry-news 

/news/2015-08-05-flw-to-participate-in-benefit-tournament-for-servicemen-killed-in-terrorist-attack-

FLW to Participate in Benefit Tournament for Servicemen Killed in Terrorist Attack

FLW has partnered with the Chattanooga Bass Association, Fish Dayton and the Hydrilla Hawgs bass club to host the #NoogaStrong Memorial Bass Tournament on Lake Chickamauga out of Dayton, Tenn. All proceeds from the Sept. 12 event will benefit families of the five servicemen who were killed in the Chattanooga Naval Reserve terrorist attacks that occurred in July. READ MORE »

/news/2015-08-05-wendlandt-auctioning-trip-for-youth-charity

Wendlandt Auctioning Trip for Youth Charity

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/news/2015-06-30-reese-links-with-x-matrix-rods

Reese Links With X-Matrix Rods

Walmart FLW Tour pro Jimmy Reese has added Douglas Outdoors X-Matrix rods to his list of sponsors. Douglas Outdoors provides a full line of premium fishing rods, including a complete range of spinning and casting rods available for bass fisherman. READ MORE »

/news/2015-06-23-mcdonald-signs-with-huk

McDonald Signs with HUK

It's a great feeling to be partnered with a cutting edge clothing company like HUK. Not only are their clothes super stylish, but they are comfortable and easy to fish in no matter what weather elements I may be battling. The UV protection that is in the clothing is a must and a definite life saver for me when I'm out in the sun all day. I have to say, I'm hooked on HUK!" READ MORE »

/news/2015-06-15-south-korea-to-host-flw-events

South Korea to Host FLW Events

FLW, the world’s largest tournament-fishing organization, is set to sign an agreement with South Korea to bring its internationally sanctioned bass fishing tournaments to the Eastern Asian nation. The agreement will be signed by Jin-Soo Kang, CEO of MiruNamu, Inc., and Director of OBS broadcasting, immediately preceding the June 26 weigh-in on the Walmart FLW Tour stage at Smallwood State Park in Marbury, Md., during the final stop of the Tour season on the Potomac River. READ MORE »

/news/2015-06-08-birge-teams-up-with-tightlines-uv

Birge Teams up with Tightlines UV

Tightlines UV has signed a long-term sponsorship contract with Walmart FLW Tour pro Zack Birge. The 2014 Rayovac FLW Series champion and a rookie on the Tour, the Oklahoma pro joins team members Richard Peek and Jeff Sprague on the “UV” team. READ MORE »

/news/2015-06-04-a-guaranteed-catch-for-kids

A Guaranteed Catch for Kids

Youngsters who visit select Walmart stores during FLW’s National Fishing & Boating Week kickoff event, June 5-7, will receive a free Largemouth Bass Trading Card from an FLW Ambassador as part of the annual Wildlife Forever State-Fish Art Contest. A code is printed on each card, and if it’s written on the back on a 2016 State-Fish Art entry, the youngster will receive a free fishing lure. READ MORE »

/news/2015-06-01-hydrowave-college-scholarship-program

HydroWave College Scholarship Program

HydroWave LLC, maker of the HydroWave electronic feeding stimulator, will award an annual scholarship to a full-time college student who displays academic excellence, leadership, and community service while representing and competing on a college fishing team. READ MORE »

/news/2015-05-12-evans-lil-anglers-nickelodeon-partner-on-ninja-turtle-wrap

Evans, Lil’ Anglers, Nickelodeon Partner on Ninja Turtle Wrap

Nickelodeon, the No. 1 entertainment brand for kids, and Lil’ Anglers LLC, makers of the new Kid Casters no-tangle rods and reels for children, today announced sponsorship of professional bass angler and Freshwater Fishing Hall of Fame member Charlie Evans on the Walmart FLW Tour. Evans will run a Kid Casters Teenage Mutant Ninja Turtles-wrapped Ranger Z520C bass boat powered by a 250-hp Evinrude E-Tec G2 on the 2015 FLW Tour. READ MORE »

/news/2015-05-07-wheeler-and-jacobs-participate-in-charity-event

Wheeler and Jacobs Participate in Charity Event

Walmart FLW Tour pro Jacob Wheeler of Indianapolis, Indiana, and Walmart co-angler Nicole Jacobs of New Brighton, Minnesota, participated in a special charity event this past weekend – the Dick Hiley Saint Jude’s Bass Classic on the Mississippi River in Wabasha, Minnesota. Their efforts helped raise more than $300,000 for the children’s hospital. READ MORE »

/news/2015-04-30-hollowell-signs-with-nuthreadz

Hollowell Signs with NuThreadz

NuThreadz has announced that second-year Walmart FLW Tour pro Troy Hollowell of Paducah, Ky., has signed as the newest member of its pro-staff. NuThreadz creates custom clothing, apparel, banners and other promotional products, with capabilities of outfitting individuals on a small scale or much larger orders. READ MORE »

/news/2015-04-29-millennium-promotions-releases-new-site

Millennium Promotions Releases New Site

Joe Balog, best known for his forays as one of the country’s leading Great Lakes smallmouth anglers, announces the release of his parent company’s new website. Millennium Promotions, Inc., provides a peek into all it does at MPromoInc.com. Balog’s career began as a tournament competitor and national seminar speaker, but soon encompassed many other facets of outdoor sports marketing, including photography and videography, special marketing events, writer conferences, and social media campaigns. His company, Millennium Promotions, Inc., was founded in 2000 and now features services for all of the challenging aspects of outdoor industry marketing. READ MORE »

/news/2015-04-23-birge-picks-up-three-new-sponsors

Birge Picks Up Three New Sponsors

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/news/2015-04-16-gerard-replaces-soles-on-flw-tour

Gerard Replaces Soles on FLW Tour

Walmart FLW Tour pro Van Soles of Haines City, Fla., informed FLW of his decision Friday to withdraw from the remaining four regular-season FLW Tour events of 2015. Joe Gerard of Concordia, Kan., a 12-year veteran of the Rayovac FLW Series, has agreed to replace Soles on Tour and will fish the remaining four events this season. The full tournament field will remain at 154. READ MORE »

/news/2015-04-16-clausen-joins-dirty-jigs

Clausen Joins Dirty Jigs

Walmart FLW Tour pro Luke Clausen has joined “Team Dirty,” the national pro-staff for Dirty Jigs Tackle. Clausen will work to promote the line of flipping, pitching, football and swim jigs, along with new products set to be released in the near future. READ MORE »

/news/2015-04-14-bedrug-team-top-this-launch-pro-staff

Bedrug, Team Top This Launch Pro-Staff

Bedrug and Team Top This have joined forces to sponsor a team of professional anglers. “We are looking forward to participating in a great industry led by two premier organizations, FLW and B.A.S.S.,” says Bedrug National Sales Manager Mike Timmons. “Partnering with a team of true professionals fits well with our company and brand.” READ MORE »

/news/2015-04-14-rayovac-re-signs-with-flw

Rayovac Re-Signs with FLW

FLW, the world’s largest tournament-fishing organization, has announced that Rayovac, a division of Spectrum Brands featured by FLW since 2012, has signed a sponsorship agreement and will remain a partner of the organization, including title sponsorship of the Rayovac FLW Series. Terms of the agreement were not released. READ MORE »

/news/2015-04-08-typhoon-joins-flw

Typhoon Joins FLW

FLW announced today that California-based optics manufacturer Typhoon has renewed its sponsorship agreement for the 2015 tournament season. Financial terms of the agreement were not disclosed. READ MORE »

/news/2015-04-07-andy-morgan-joins-the-rescue-light-pro-staff

Andy Morgan Joins The Rescue Light Pro-Staff

Two-time reigning Walmart FLW Tour Angler of the Year Andy Morgan recently signed a sponsorship agreement with the makers of The Rescue Light, a new LED stern light that makes boats on any body of water safer to navigate and easier to see in emergency situations. READ MORE »

/news/2015-04-01-t-roy-signs-up-with-strike-king

T-Roy Signs Up with Strike King

Strike King Lure Co. has announced the addition of TV personality and Walmart FLW Tour pro T-Roy Broussard to its national pro staff. READ MORE »