The Original ChatterBait® still dominating nearly a decade later

Snickers pro Chris Baumgardner of Gastonia, N.C, with his go to bait for 2007: a Chatterbait.

LADSON, SC - If you survey the top finishers of virtually any professional bass fishing tournament across the country about their go-to lures of choice, chances are The Original ChatterBait brand bladed swim jig will receive substantial praise. The ChatterBait has become a mainstay among serious tournament anglers and now can be found in most top pros' tackle boxes-and in virtually every tackle shop-from coast to coast. The ChatterBait burst onto the bass fishing scene in 2006 following several tournament successes and became a highly-sought-after bass lure virtually overnight. With its patented design and unique, hex-shaped ChatterBlade, the sound, vibration, and action of The Original ChatterBait is unmatched. The end result is a versatile lure that offers the eratic action of crankbait, large profile of a jig, and irresistable flash of a spinnerbait. Unlike many hot lures that surge in popularity following a tournament victory but quickly fade from prominence, the ChatterBait bladed jig has undoubtedly become a staple for tournament anglers. For instance, in 2013 alone, the ChatterBait played a central role in securing more than a dozen wins or top-10 finishes on the country's premiere professional bass circuits and accounted for hundreds of thousands of dollars in tournament winnings. Top Walmart FLW Tour and B.A.S.S. Elite anglers including Randall Tharp, Bryan Thrift, John Murray, Casey Martin, and Stephen Browning all mentioned the ChatterBait as part of their patterns following successful finishes at a variety of venues. For FLW Tour pro Casey Martin, the ChatterBait brand bladed jig played a central role in both his sixth-place finish at Florida's Lake Okeechobee in February and his later tournament victory at Tennessee's Lake Chickamauga in June. "There is not a tournament that I fish all year from Okeechobee to Champlain that I don't have a ChatterBait tied on," remarks Martin. "It's quite possibly the most versatile lure available to Tour anglers, due mainly to its ability to be fished shallow or deep, and around any cover like wood, grass and docks." Even nearly a decade after being introduced, the popularity of the ChatterBait is actually still increasing among recreational anglers. "While a lot of anglers view The Original ChatterBait as a bait that peaked several years ago, we've actually seen its sales increase over each of the last four years," states Z-Man General Manager, Daniel Nussbaum. "I'm still surprised at the number of anglers we encounter that haven't used the ChatterBait, but once they try it, it almost always becomes an instant favorite because it flat-out catches fish. On a recent outdoor writers' event and fishing trip in Louisiana, virtually all of the 50 or so folks in attendance were throwing the ChatterBait by the last day!" About Z-Man Fishing Products A bold, dynamic, Charleston, SC-based company, Z-Man Fishing Products has prided itself in bringing technology to anglers for over 25 years. Z-Man has long been one of the industry's largest suppliers of silicone skirt material. But, even though the company's Original ChatterBait was creating stir on the major bass circuits, only a handful of pros associated Z-Man with this tournament-winning lure. Today, however, all that is changing. Every day, Z-Man's amazing 10X Tough ElaZtech soft plastics are gaining momentum among the world's premier fresh- and saltwater baits, helping make them the fastest-growing lure brand in America. About ElaZtech Z-Man's proprietary ElaZtech material is remarkably soft, pliable, and 10X tougher than traditional soft plastics. ElaZtech resists nicks, cuts, and tears better than other soft baits and boasts one of the highest fish-per-bait ratings in the industry, resulting in anglers not having to waste time searching for a new bait when the fish are biting. This unique material is also naturally buoyant and floats up off the bottom, creating a more visible, lifelike, and attractive target to game fish. Unlike most other soft plastic baits, ElaZtech contains no PVC, plastisol or phthalates, and is non-toxic.

Tags: industry-news 

/news/2015-03-31-old-spice-teams-with-bohannan

Old Spice Teams with Bohannan

Old Spice, maker of men’s toiletry products, has added Arkansas pro and veteran Walmart FLW Tour angler Greg Bohannan to its pro-staff. Terms of the agreement were not revealed. READ MORE »

/news/2015-03-30-leer-cover-cash-program-pays-anglers-at-all-levels

LEER “Cover Cash” Program Pays Anglers at All Levels

From FLW pros to Walmart Bass Fishing League competitors to top team tournament anglers, nearly any competitive fisherman who purchases a top-quality LEER truck cap or tonneau cover and signs up for free for the LEER “Cover Cash” contingency program could cash in this season. Best of all, it’s not necessary to win a tournament to get a “Cover Cash” check in the mail – simply be the highest-finishing eligible “Cover Cash” participant in any of the program’s dozens of qualified events. Plus, LEER has made coupons available to help anglers save money on their initial LEER product purchase. READ MORE »

/news/2015-03-13-a-toho-trifecta-for-the-typhoon-team

A Toho Trifecta for the Typhoon Team

When the scales closed on the final day of the Walmart FLW Tour season opener on Lake Toho, a trio of Typhoon pro anglers occupied the top three spots. Typhoon pros JT Kenney, Scott Canterbury and Wesley Strader topped the field with over 74-pounds of bass apiece. Each angler relied heavily on his polarized Typhoon sunglasses in what was an event where sight fishing was paramount. READ MORE »

/news/2015-03-12-flw-to-host-international-events

FLW to Host International Events

Named after the founder of Ranger Boats, Forrest L. Wood, FLW introduced its Fishing League Worldwide tagline last year to better reflect its status as the world’s largest tournament fishing organization. Today FLW expanded its presence on the world stage yet again with the introduction of a sanctioning program allowing international partners to license the iconic brand and run FLW tournaments abroad. Each partner country will run a series of FLW tournaments that advance anglers, who are citizens of the host country, to a new international division at the Rayovac FLW Series Championship beginning in 2016. The highest finisher among countries represented in the international division will then advance to the Forrest Wood Cup, making it the sport’s only true world championship. READ MORE »

/news/2015-03-11-gene-larew-lures-joins-with-flw

Gene Larew Lures Joins with FLW

Gene Larew Lures, a Tulsa-based manufacturer of a full line of soft plastics, has signed on as an FLW sponsor for 2015. Financial terms of the agreement were not disclosed. “We are pleased that Gene Larew is working with FLW,” says Patterson Leeth, vice president of marketing at FLW. “The company’s soft plastics are known for their consistency and high quality, and Gene Larew’s affiliation will benefit our anglers, members and fans.” This merger brings together one of the oldest names in soft-plastic lures with the world’s largest bass-fishing tournament organization. READ MORE »

/news/2015-03-11-parkway-chrysler-dodge-jeep-ram-offers-ram-trucks-contingency-award

Parkway Chrysler Dodge Jeep Ram Offers Ram Trucks Contingency Award

Parkway Chrysler Dodge Jeep Ram in Benton, Ky., has introduced a contingency award for Walmart Bass Fishing League anglers following last month’s announcement of a strategic marketing agreement that named Ram as the official tow vehicle of FLW. Parkway will award $750 to the highest-finishing boater and co-angler that is the owner of a 2014 or newer Ram truck purchased from the dealership in each BFL LBL Division tournament of 2015. READ MORE »

/news/2015-03-11-snag-proof-to-sponsor-mark-daniels-jr-

Snag Proof to Sponsor Mark Daniels Jr.

Snag Proof Lures announces that it has enhanced its national pro-staff team with the addition of Tuskegee, Ala., angler Mark Daniels Jr. “I am very excited to have Mark Daniels Jr. be a part of the Snag Proof team,” says Nathan Chandler, president of Snag Proof Lures. “Mark has been a longtime fan of Snag Proof and a dominant shallow-water fisherman, making this a great fit for us. It would not surprise me to see him win an event on a Snag Proof frog this year. “ READ MORE »

/news/2015-03-11-lefebre-signs-with-quigley-4x4

Lefebre Signs with Quigley 4x4

Quigley Motor Company, manufacturer of four-wheel-drive conversions for Ford, General Motors and Nissan, announces its yearlong sponsorship with top-ranked professional angler Dave Lefebre. As part of the sponsorship agreement, Lefebre and his family will travel the Walmart FLW Tour in a Quigley 4x4 Van. READ MORE »

/news/2015-02-26-everett-chrysler-dodge-jeep-ram-offers-ram-trucks-contingency-award

Everett Chrysler Dodge Jeep Ram Offers Ram Trucks Contingency Award

Just one day after Ram Trucks CEO Bob Hegbloom and FLW announced a strategic marketing agreement that names Ram as the official tow vehicle of FLW, Everett Chrysler Dodge Jeep Ram in Springdale, Ark., becomes the first dealer to introduce a contingency program for Walmart Bass Fishing League anglers. READ MORE »

/news/2015-02-24-flw-adds-ram-trucks-as-official-tow-vehicle

FLW Adds Ram Trucks as Official Tow Vehicle

FLW, the world’s premier tournament-fishing organization, and the Ram Trucks brand announced today a strategic marketing agreement that names Ram as the official tow vehicle of FLW. Terms of the agreement were not disclosed. READ MORE »

/news/2015-02-20-nicole-jacobs-joins-huk-performance-fishing-team

Nicole Jacobs Joins Huk Performance Fishing Team

Huk Performance Fishing, a major manufacturer of fishing apparel, has signed a sponsorship agreement with Walmart FLW Tour co-angler Nicole Jacobs. READ MORE »

/news/2015-02-20-flw-the-j-m-smucker-company-extend-partnership-

FLW, The J.M. Smucker Company Extend Partnership

LW has renewed its sponsorship agreement with The J.M. Smucker Company to feature Folgers, the iconic American coffee brand for more than 150 years. Financial terms of the deal were not disclosed. “The J.M. Smucker Company has been a valued partner of FLW for many years,” says Trish Blake, president of FLW’s marketing division. “The Folgers Morning Take Off is always a huge hit and complements the family-friendly atmosphere perfectly at our tournaments. We’re excited to partner with the company again in 2015.” READ MORE »

/news/2015-02-20-new-stays-with-charlie-s-worms

New Stays with Charlie’s Worms

Bryan New, the 2014 Forrest Wood Cup co-angler champion, has renewed his sponsorship agreement with Charlie’s Worms. The North Carolina angler has collected more than $132,000 fishing FLW events and has three wins to his credit, including the Cup, a Walmart FLW Tour event at Lake Eufaula in 2013 and a Walmart Bass Fishing League tournament on Lake Wylie the same year. READ MORE »

/news/2015-02-18-lew-s-partners-with-missouri-fop-in-fundraiser-for-wounded-officer

Lew’s Partners with Missouri FOP in Fundraiser for Wounded Officer

SPRINGFIELD, Mo. – Lew’s and the Missouri Fraternal Order of Police have teamed in a major fundraiser to benefit Springfield, Mo., police officer Aaron Pearson and his family. Pearson was seriously wounded in late January while responding to a burglary call. READ MORE »

/news/2015-02-17-lew-s-launches-bfl-loyalty-program-

Lew’s Launches BFL Loyalty Program

Lew’s announces the launch of its new Speed Fishing Awards Incentive Program for anglers competing in any 2015 Walmart Bass Fishing League (BFL) divisional tournament. The membership-based brand-loyalty program is designed to benefit participating anglers who either win or who finish highest among Speed Fishing Awards members in the top 20 of any of the 120 BFL divisional events held across the country. To be eligible for the program’s cash and product prizes, anglers must own and have registered both a Lew’s rod and reel manufactured since 2010, be a current member of the Lew’s incentive program, and comply with participation rules that include displaying a Lew’s logo on tournament wear and boat. The cost to join is $29.95 per calendar year, with 2015 being the first year for the program. Membership includes a Lew’s cap and decals. READ MORE »

/news/2015-02-12-greenfish-tackle-partners-with-michael-murphy

Greenfish Tackle Partners with Michael Murphy

Greenfish Tackle recently announced that they have partnered with FLW Tour pro Michael Murphy. READ MORE »

/news/2015-02-09-red-gold-tomatoes-backs-hooked-on-helping

Red Gold Tomatoes Backs Hooked on Helping

Hooked on Helping founder Rich Dalbey announces two major boosts in 2015: Red Gold Tomatoes will join the cause by donating 1,000 pounds of tomato products, and Walmart FLW Tour pro Todd Hollowell will serve as a spokesperson to help increase awareness of the group’s mission, which is to assist local food banks by coordinating food drives at each Walmart FLW Tour event. READ MORE »

/news/2015-02-06-watson-links-up-with-the-lithium-battery-company

Watson Links Up With The Lithium Battery Company

Missouri pro James Watson has added The Lithium Battery Company to his 2015 sponsorship list. The Lithium Battery Company manufactures a range of batteries for marine and vehicle use. READ MORE »

/news/2015-02-06-sprague-links-with-bass-kandi-baits

Sprague Links With Bass Kandi Baits

FLW pro Jeff Sprague is the newest member of the Bass Kandi Baits pro staff. Sprague’s past success with Bass Kandi Baits products as a guide and a professional angler made joining the company’s pro staff an easy transition for him. READ MORE »

/news/2015-02-05-fukae-to-run-yamamoto-wrap-in-2015

Fukae to Run Yamamoto Wrap in 2015

Walmart FLW Tour pro Shin Fukae has reached a title sponsorship agreement with Gary Yamamoto Custom Baits for the 2015 season. He’ll join Tour veteran Larry Nixon in a Yamamoto-wrapped boat. READ MORE »