Luck E Strike Corporation partners with private investment firm

CASSVILLE, Mo. – Fishing lure manufacturer, Luck E Strike Corporation, headquartered in Cassville, Mo., recently partnered with True North Enterprises, a private equity firm located in Geneva, Ill..

Recognized as a leader in the manufacturing of lures, Luck E Strike sells its products through major retailers, a growing list of distributors and independent fishing tackle shops worldwide. The privately-held company employs nearly 50 associates at its Cassville headquarters and has had significant revenue growth.

According to John Hendricks Jr., president of Luck E Strike, the partnership provides financial capital and intellectual capital as well as operational expertise that will help the company grow sales, innovate and continue to provide great service.

“I felt Luck E Strike, after 40 years, had reached a plateau and I started looking for a partner to bring the firm to the next level,” said Hendricks. “True North is the perfect fit. Their team brings a wealth of experience, knowledge and passion for the outdoors. The resulting changes will dramatically benefit our customers, our employees and the community.”

Dave Hooten, CEO of True North Enterprises, commented, “We are excited about this opportunity to partner with Luck E Strike and to help grow the brand into a fishing powerhouse. John Hendricks has put together a great team in Cassville with strong community roots. We intend to build on the company’s success through acquisitions, the introduction of best practices and the unveiling of cutting-edge, new products.”

For more information on Luck E Strike, visit www.luck-e-strike.us.