Sufix 832 Braid now for hardwater

Rapala Sufix

Minnetonka, Minn. - Today, facing a Northcountry winter, let alone a single excursion onto a frozen lake without the aid of accepted effective technology is unthinkable. After testing Sufix 832 Ice Braid last winter, topnotch anglers reached a consensus: Why bother fishing with anything else? Not surprisingly, the new advanced ice superline, inlaid with GORE Performance Fibers, exhibits the same featherlight, user-friendly physique as its open water counterpart. "Lines for ice fishing have been evolving for many years," says Hall of Fame angler Tom Neustrom. "It's safe to say that up until Sufix 832 Ice Braid, no one had nailed it 100-percent. But the first time I spooled with this stuff last winter, I realized that this was the ice line manufacturers had been aspiring to formulate for decades. Not only is 832 Ice unbelievably thin, strong and easy to manage, it sheds water and ice so line doesn't freeze in rod guides. Anyone who fishes hardwater knows that's a major advantage." Sufix 832 Ice Braid. Like its award-winning predecessor, Sufix 832 Ice Braid features a tight 32-weave-per-inch composition that includes 7 Dyneema fibers plus 1 GORE Performance Fiber. In case you've been in the fish house too long, here's a translation: 832 Ice Braid is the thinnest, toughest most sensitive fishing line on ice, which also happens to shed water like duck feathers. Neustrom adds, "Sufix 832 Ice Braid possesses every key trait anglers want in a high-performance ice line. Not only is it round, thin and easy to handle, this stuff fishes with a strength and durability that seems impossible for such a low diameter line. It's also the fastest sinking ice braid available-gets me down to the fish fast. What else can I say; Sufix and Gore create an unbeatable fishing bond on the ice." Engineered using R8 Precision Braiding and fiber technology, Sufix 832 Ice Braid offers unparalleled strength, roundness and all around line consistency for the smoothest ice fishing experience possible. Available well before first ice are 50-yard spools of 4 (1-lb. diameter), 6, 8, 10, 20 and 30 (8-lb. diameter) pound test in Neon Lime and low-vis Ghost.

Tags: industry-news 

/news/2015-03-13-a-toho-trifecta-for-the-typhoon-team

A Toho Trifecta for the Typhoon Team

When the scales closed on the final day of the Walmart FLW Tour season opener on Lake Toho, a trio of Typhoon pro anglers occupied the top three spots. Typhoon pros JT Kenney, Scott Canterbury and Wesley Strader topped the field with over 74-pounds of bass apiece. Each angler relied heavily on his polarized Typhoon sunglasses in what was an event where sight fishing was paramount. READ MORE »

/news/2015-03-12-flw-to-host-international-events

FLW to Host International Events

Named after the founder of Ranger Boats, Forrest L. Wood, FLW introduced its Fishing League Worldwide tagline last year to better reflect its status as the world’s largest tournament fishing organization. Today FLW expanded its presence on the world stage yet again with the introduction of a sanctioning program allowing international partners to license the iconic brand and run FLW tournaments abroad. Each partner country will run a series of FLW tournaments that advance anglers, who are citizens of the host country, to a new international division at the Rayovac FLW Series Championship beginning in 2016. The highest finisher among countries represented in the international division will then advance to the Forrest Wood Cup, making it the sport’s only true world championship. READ MORE »

/news/2015-03-11-gene-larew-lures-joins-with-flw

Gene Larew Lures Joins with FLW

Gene Larew Lures, a Tulsa-based manufacturer of a full line of soft plastics, has signed on as an FLW sponsor for 2015. Financial terms of the agreement were not disclosed. “We are pleased that Gene Larew is working with FLW,” says Patterson Leeth, vice president of marketing at FLW. “The company’s soft plastics are known for their consistency and high quality, and Gene Larew’s affiliation will benefit our anglers, members and fans.” This merger brings together one of the oldest names in soft-plastic lures with the world’s largest bass-fishing tournament organization. READ MORE »

/news/2015-03-11-parkway-chrysler-dodge-jeep-ram-offers-ram-trucks-contingency-award

Parkway Chrysler Dodge Jeep Ram Offers Ram Trucks Contingency Award

Parkway Chrysler Dodge Jeep Ram in Benton, Ky., has introduced a contingency award for Walmart Bass Fishing League anglers following last month’s announcement of a strategic marketing agreement that named Ram as the official tow vehicle of FLW. Parkway will award $750 to the highest-finishing boater and co-angler that is the owner of a 2014 or newer Ram truck purchased from the dealership in each BFL LBL Division tournament of 2015. READ MORE »

/news/2015-03-11-snag-proof-to-sponsor-mark-daniels-jr-

Snag Proof to Sponsor Mark Daniels Jr.

Snag Proof Lures announces that it has enhanced its national pro-staff team with the addition of Tuskegee, Ala., angler Mark Daniels Jr. “I am very excited to have Mark Daniels Jr. be a part of the Snag Proof team,” says Nathan Chandler, president of Snag Proof Lures. “Mark has been a longtime fan of Snag Proof and a dominant shallow-water fisherman, making this a great fit for us. It would not surprise me to see him win an event on a Snag Proof frog this year. “ READ MORE »

/news/2015-03-11-lefebre-signs-with-quigley-4x4

Lefebre Signs with Quigley 4x4

Quigley Motor Company, manufacturer of four-wheel-drive conversions for Ford, General Motors and Nissan, announces its yearlong sponsorship with top-ranked professional angler Dave Lefebre. As part of the sponsorship agreement, Lefebre and his family will travel the Walmart FLW Tour in a Quigley 4x4 Van. READ MORE »

/news/2015-02-26-everett-chrysler-dodge-jeep-ram-offers-ram-trucks-contingency-award

Everett Chrysler Dodge Jeep Ram Offers Ram Trucks Contingency Award

Just one day after Ram Trucks CEO Bob Hegbloom and FLW announced a strategic marketing agreement that names Ram as the official tow vehicle of FLW, Everett Chrysler Dodge Jeep Ram in Springdale, Ark., becomes the first dealer to introduce a contingency program for Walmart Bass Fishing League anglers. READ MORE »

/news/2015-02-24-flw-adds-ram-trucks-as-official-tow-vehicle

FLW Adds Ram Trucks as Official Tow Vehicle

FLW, the world’s premier tournament-fishing organization, and the Ram Trucks brand announced today a strategic marketing agreement that names Ram as the official tow vehicle of FLW. Terms of the agreement were not disclosed. READ MORE »

/news/2015-02-20-nicole-jacobs-joins-huk-performance-fishing-team

Nicole Jacobs Joins Huk Performance Fishing Team

Huk Performance Fishing, a major manufacturer of fishing apparel, has signed a sponsorship agreement with Walmart FLW Tour co-angler Nicole Jacobs. READ MORE »

/news/2015-02-20-flw-the-j-m-smucker-company-extend-partnership-

FLW, The J.M. Smucker Company Extend Partnership

LW has renewed its sponsorship agreement with The J.M. Smucker Company to feature Folgers, the iconic American coffee brand for more than 150 years. Financial terms of the deal were not disclosed. “The J.M. Smucker Company has been a valued partner of FLW for many years,” says Trish Blake, president of FLW’s marketing division. “The Folgers Morning Take Off is always a huge hit and complements the family-friendly atmosphere perfectly at our tournaments. We’re excited to partner with the company again in 2015.” READ MORE »

/news/2015-02-20-new-stays-with-charlie-s-worms

New Stays with Charlie’s Worms

Bryan New, the 2014 Forrest Wood Cup co-angler champion, has renewed his sponsorship agreement with Charlie’s Worms. The North Carolina angler has collected more than $132,000 fishing FLW events and has three wins to his credit, including the Cup, a Walmart FLW Tour event at Lake Eufaula in 2013 and a Walmart Bass Fishing League tournament on Lake Wylie the same year. READ MORE »

/news/2015-02-18-lew-s-partners-with-missouri-fop-in-fundraiser-for-wounded-officer

Lew’s Partners with Missouri FOP in Fundraiser for Wounded Officer

SPRINGFIELD, Mo. – Lew’s and the Missouri Fraternal Order of Police have teamed in a major fundraiser to benefit Springfield, Mo., police officer Aaron Pearson and his family. Pearson was seriously wounded in late January while responding to a burglary call. READ MORE »

/news/2015-02-17-lew-s-launches-bfl-loyalty-program-

Lew’s Launches BFL Loyalty Program

Lew’s announces the launch of its new Speed Fishing Awards Incentive Program for anglers competing in any 2015 Walmart Bass Fishing League (BFL) divisional tournament. The membership-based brand-loyalty program is designed to benefit participating anglers who either win or who finish highest among Speed Fishing Awards members in the top 20 of any of the 120 BFL divisional events held across the country. To be eligible for the program’s cash and product prizes, anglers must own and have registered both a Lew’s rod and reel manufactured since 2010, be a current member of the Lew’s incentive program, and comply with participation rules that include displaying a Lew’s logo on tournament wear and boat. The cost to join is $29.95 per calendar year, with 2015 being the first year for the program. Membership includes a Lew’s cap and decals. READ MORE »

/news/2015-02-12-greenfish-tackle-partners-with-michael-murphy

Greenfish Tackle Partners with Michael Murphy

Greenfish Tackle recently announced that they have partnered with FLW Tour pro Michael Murphy. READ MORE »

/news/2015-02-09-red-gold-tomatoes-backs-hooked-on-helping

Red Gold Tomatoes Backs Hooked on Helping

Hooked on Helping founder Rich Dalbey announces two major boosts in 2015: Red Gold Tomatoes will join the cause by donating 1,000 pounds of tomato products, and Walmart FLW Tour pro Todd Hollowell will serve as a spokesperson to help increase awareness of the group’s mission, which is to assist local food banks by coordinating food drives at each Walmart FLW Tour event. READ MORE »

/news/2015-02-06-watson-links-up-with-the-lithium-battery-company

Watson Links Up With The Lithium Battery Company

Missouri pro James Watson has added The Lithium Battery Company to his 2015 sponsorship list. The Lithium Battery Company manufactures a range of batteries for marine and vehicle use. READ MORE »

/news/2015-02-06-sprague-links-with-bass-kandi-baits

Sprague Links With Bass Kandi Baits

FLW pro Jeff Sprague is the newest member of the Bass Kandi Baits pro staff. Sprague’s past success with Bass Kandi Baits products as a guide and a professional angler made joining the company’s pro staff an easy transition for him. READ MORE »

/news/2015-02-05-fukae-to-run-yamamoto-wrap-in-2015

Fukae to Run Yamamoto Wrap in 2015

Walmart FLW Tour pro Shin Fukae has reached a title sponsorship agreement with Gary Yamamoto Custom Baits for the 2015 season. He’ll join Tour veteran Larry Nixon in a Yamamoto-wrapped boat. READ MORE »

/news/2015-02-02-hollowell-signs-with-alx-rods

Hollowell Signs with ALX Rods

ALX Rods announces that second-year Walmart FLW Tour pro Troy Hollowell is the newest member of the Team ALX Rods pro-staff. READ MORE »

/news/2015-02-02-avena-gains-a-r-e-truck-caps-as-sponsor

Avena Gains A.R.E. Truck Caps as Sponsor

Walmart FLW Tour pro Adrian Avena has linked up with A.R.E. Truck Caps and Tonneau Covers, an industry-leading manufacturer of fiberglass and aluminum truck caps and covers, for the 2015 season. READ MORE »