December 19, 2012
MINNEAPOLIS - FLW, the world's premier tournament fishing organization, has announced that professional angler Mark Rose of West Memphis, Ark., will join the Walmart Fishing Team for the upcoming 2013 Walmart FLW Tour season. Rose will replace pro George Cochran, who retired this year after 32 years on the water as a professional fisherman.
"I have so much respect and admiration for what George has accomplished and his longevity in our sport," said Rose, who has accumulated more than $1.6 million dollars in winnings throughout his 14-year career on the FLW Tour. "To be chosen to follow in George's footsteps is an absolute honor. I've fished a long time and tried to do the best that I could do to represent good companies. I've shopped at Walmart since I was a kid. I'm thrilled to get the opportunity to represent Walmart in 2013."
Walmart began its sponsorship of FLW in 1997, and became the long-term title sponsor in 2011. The partnership offers both companies a wide variety of marketing and promotional opportunities including Walmart in-store product marketing and promotions and retailtainment at FLW tournaments and Walmart stores. Walmart receives title exposure across all of FLW's platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the "FLW" television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 231 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy - the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online and through their mobile devices. Each week, more than 200 million customers and members visit our 10,300 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmartnewsroom. Online merchandise sales are available at walmart.com and samsclub.com.