Lowrance unveils HDS Gen2 Touch

TULSA, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 – announced today that it has expanded its HDS Gen2 range, with the new wide-format, touchscreen HDS Gen2 Touch. Delivering the same award-winning benefits that made the HDS High Definition System the world’s top-selling multifunction display series, Gen2 Touch models incorporate new easier-to-use, wide touchscreens in 7-, 9- and 12-inch sizes.

The new Lowrance lineup – an addition to the current HDS Gen2 series – also features the best, built-in fishfinding technologies on the market – the Broadband Sounder and StructureScan HD – as well as powerful chartplotting capabilities and seamless integration of Lowrance’s comprehensive range of performance modules including the award-winning Broadband Radar™, SonicHub marine audio server and LWX-1 Sirius satellite weather/radio receiver.

“The new HDS Gen2 Touch combines all the superior fishfinding and navigational technologies Lowrance customers love, in a sleek easier-to-use touchscreen multifunction system that includes our largest display ever, the new 12-inch HDS-12 Gen2 Touch,” said Louis Chemi, chief operating officer, Navico Americas. “The revolutionary integration capabilities of the Gen2 Touch paired with built-in Broadband Sounder and StructureScan HD help our customers get the most from each on-the-water experience.”

Now with a new 3D perspective view for built-in Insight USA, and optional Insight HD and Fishing Hot Spots Pro cards, the Gen2 Touch allows control of the viewing and rotation angle for customized views of a boat’s position and surrounding landmarks. Navionics Platinum+ and Hotmaps Platinum are viewable in 3D perspective, as well. Also compatible with 3D perspective, a StructureMap display feature allows users to scan and overlay underwater StructureScan HD images directly on a chart in real-time – or create saved StructureMap views of their favorite boating, fishing or diving areas to display on or off the water – without the aid of a computer.

In addition, HDS Gen2 Touch works with Lowrance’s new Insight Genesis – a web-based application feature (scheduled for November 2012 release) that allows users to generate their own personal high-definition bathymetric contour maps from sonar log recordings.

Available from authorized Lowrance dealers and distributors throughout the United States and Canada, the Lowrance HDS-7 and HDS-9 Gen2 Touch multifunction displays will be available for purchase in October 2012, and the HDS-12 Gen2 Touch in December 2012. Minimum advertised prices range from US $1,299 for the HDS-7M Gen2 Touch Insight USA chartplotter to $3,249 US for the HDS-12 Gen2 Touch Insight USA fishfinder/chartplotter model. Lowrance HDS Gen2 Touch multifunction displays are protected by a two-year limited warranty, and are supported by the five-year Lowrance Advantage Service Program.

For more information on the Lowrance HDS Gen2 Touch series, the entire Lowrance line of marine electronics or to locate an authorized Lowrance dealer, click here.