Z-Man launches four technique-specific baits
Building upon the media interest, tournament success, and ensuing consumer demand that their 2012 new products have enjoyed, Z-Man Fishing Products, Inc. (Z-Man) will be introducing four new products at this year’s ICAST sport fishing industry trade show that will continue to round out and deepen the company’s proprietary ElaZtech soft plastic bait line.
These new offerings are the result of Z-Man’s continued commitment to working with top professional FLW and BASS anglers and utilizing the most innovative technology available. Each bait has been custom tailored to fit specific fishing situations and techniques. All of the new soft plastics are non-toxic products that will! deliver lifelike action, incredible durability and outstanding fish-catching performance.
“In conjunction with our pro staff, we’ve created some exciting new baits for 2013 that we’re thrilled to unveil,” said Z-Man GM Daniel Nussbaum. “The new ChatterBait Elite model is without a doubt the best bladed swim-jig Z-Man has ever produced, and our new ElaZtech soft bait designs will provide anglers who demand the toughest, softest and most lifelike plastics even more options to add to their arsenals.”
ChatterBait Elite
Built on the company’s patented bladed swim-jig design, the ChatterBait Elite sports a 5/0 Gamakatsu 
hook, new EZ Skirt jig skirts with low-profile hub and custom head-paint schemes for precise skirt matching. Top the Elite off with a molded-in trailer keeper that prevents soft plastics from sliding and a strengthened head-to-blade connection, and the result is an upgraded lure that’s even more irresistible to fish-and essential to fishermen!
“The upgrades made to the ChatterBait – namely the much-improved hook and bait keeper – are the precise enhancements that were needed,” said Bassmaster Elite Series pro David Walker. “The versatility of this bait does the work for you. I always keep a rod rigged up with one, as it produces on bodies of water all across the country.”
FattyZ
When FLW Tour pro Luke Clausen approached Z-Man with a new bait design, the company listened. The result is the FattyZ. Ideal for power-finesse situations and equipped with a molded-in slot for easy hook penetration, it’s perfect when paired with Z-Man’s Shaky HeadZ. The 5-inch bait is unique, lifelike and super-effective. And thanks to salt-impregnated ElaZtech, it’s amazingly durable.
“I was excited to be involved in developing the new FattyZ power-finesse worm,” said Clausen. “It performs well on both a shaky-head and Texas rig and is flat out a fish-catching machine.”
Hula StickZ
The Hula StickZ is the perfect bait when finesse tactics are in order. Ideal when paired with a light jighead or Texas-rigged, this buoyant bait stands up off the bottom with tentacles brought to life.
“The Hula StickZ are a cross between our ZinkerZ and a small tube bait, creating a neat little finesse bait,” said Z-Man national sales manager Glenn Young. “Its little tentacles add movement and action that are absolutely irresistible to finicky fish. The extreme durability of ElaZtech allows us to make finesse baits so much softer than our competitors, which also gives our baits more action in the water. I’m anxious to see the many ways our customers end up rigging this little bait, as we have some very creative brand advocates out there.”
Palmetto BugZ
A superb pitching, flipping and punching bait, the Palmetto BugZ’s streamlined design allows it to slide through the nastiest cover with ease, while its super-soft, ringed 4-inch body emits loads of vibration. Best of all, its salt-impregnated ElaZtech construction is built to last so you can keep landing the big ones.
“The buoyancy of the Palmetto BugZ never leaves you stuck in the mud,” said Elite Series pro Stephen Browning. “The bait lands with its appendages in a defensive posture just like a real crawfish and bass simply can’t resist.”