The J.M. Smucker Company, FLW extend partnership
MINNEAPOLIS – FLW announced Thursday that The J.M. Smucker Company has extended its sponsorship agreement with the world’s leading tournament-fishing organization. The agreement spans all levels of competitive fishing, from the grassroots Walmart Bass Fishing League to the prestigious Walmart FLW Tour. Folgers®, Dunkin’ Donuts® retail coffee, Jif®, Crisco® and Smucker’s® will be the brands highlighted.
Most notably, Folgers will continue the tradition of providing coffee and breakfast items at the popular “Folgers Morning Takeoff.” All brands will be featured on FLW’s multiple websites, magazines, via FLW Fantasy Fishing and on FLW’s weekly television show.
In addition to media exposure, the brands will be highlighted at the FLW Expo, both in displays and via promotional products and through signage at all FLW tournaments. Professional angler Scott Suggs of Bryant, Ark., will continue to represent Folgers on the FLW Tour. Suggs became the first instant millionaire in professional fishing by winning the 2007 Forrest Wood Cup. The 2012 season will be Suggs’ sixth representing Folgers as he competes in a wrapped Ranger Z520.
Trish Blake, President of FLW Marketing Division, stated: “The J.M. Smucker Company has been a valued sponsor for many years. Their stable of family brands is a perfect match for the family-friendly sport of fishing. We’re proud to announce the extended sponsorship, and we look forward to building upon our partnership.”
About FLW
FLW is the best in fishing, on and off the water. Anglers worldwide can compete for millions over the course of 191 tournaments in 2011. FLW has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW and FLW Fantasy Fishing, visit FantasyFishing.com, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge.
About The J.M. Smucker Company
For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker’s®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Cafe Bustelo®, Cafe PilonTM, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick’s® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine’s list of the 100 Best Companies to Work For in the United States 13 times, ranking number one in 2004. For more information about the company, visit www.smuckers.com.
The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin’ Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.