BFGoodrich Tires to sponsor two new Wal-Mart FLW Outdoors saltwater fishing circuits

MINNEAPOLIS – FLW Outdoors announced today that BFGoodrich® Tires will expand its involvement in professional angling by becoming a sponsor of the new Wal-Mart FLW Kingfish Tour and Wal-Mart FLW Redfish Series.

“Anglers and their families represent a key demographic for BFGoodrich Tires,” said Thom Peebles, BFGoodrich Tires brand director. “By sponsoring the new FLW Kingfish Tour and FLW Redfish Series, we will increase brand awareness and promote BFGoodrich Tires as the brand of choice among this large outdoor enthusiast audience.”

In August, FLW Outdoors announced it would enter into the world of saltwater angling with the additions of the FLW Kingfish Tour and the FLW Redfish Series to its list of competitive fishing circuits. The FLW Kingfish Tour and the FLW Redfish Series aim to meet the demand and grow the market for competitive saltwater angling.

As a sponsor, BFGoodrich Tires will be a visible component of the FLW Kingfish Tour and FLW Redfish Series as well as the Wal-Mart FLW Tour, EverStart Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Wal-Mart FLW Walleye Tour and Wal-Mart FLW Walleye League.

As more than 52 million Americans spend time on the water every year, businesses are seizing an opportunity to reach a segment of consumers known for their loyalty to sponsor products.

As an FLW Outdoors sponsor, BFGoodrich Tires will be featured in a variety of media formats, most notably the “FLW Outdoors” television program on Fox Sports Net. Sponsors also benefit from prominent advertisements and news features in FLW Outdoors Magazine and at FLWOutdoors.com. Further publicity opportunities at FLW Outdoors include sponsor-specific product displays in the Family Fun Zone, signage at tournaments, angler-award programs, and other promotional and public relations materials. BFGoodrich Tires will also have the opportunity to use the “Proud Sponsor of FLW Outdoors” logo on its products.

“BFGoodrich Tires is one of America’s most recognized tire brands and we are pleased that they have decided to support our new saltwater tournaments,” said Irwin L. Jacobs, chairman of FLW Outdoors. “Millions of people fish every year and the majority of these anglers have one, two or more cars or trucks in their household.”

BFGoodrich Tires is no stranger to professional fishing. BFGoodrich Tires is an active sponsor of FLW Outdoors’ freshwater series and the company’s team features three of the top rising stars including Scott Martin of Clewiston, Fla., Chad Grigsby of Colon, Mich., and David Walker of Sevierville, Tenn.

BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle, from ultrahigh-performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world.

For more than 30 years, BFGoodrich Tires has used motorsports as a proving ground. Success on the street begins with winning on the track, and BFGoodrich Tires is involved in every type of racing, including oval, road, drag, desert and extreme rock-crawling. With 19 consecutive Baja 1,000 wins, the most wins in rock-crawling history and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own. Visit BFGoodrich Tires online at BFGoodrichtires.com.

FLW Outdoors is the world’s leading marketer of competitive fishing. Wal-Mart has served as the title sponsor of FLW Outdoors since 1997. For more information, please call (270) 252-1000 or browse this Web site.